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Summary
Wella Colorcharm Vivid Darks Permanent Cream Color achieves vibrant color on naturally dark hair. This permanent dye lifts color up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier.
Benefits
- Made with 5 nourishing lipids to leave hair soft and smooth to the touch with seamlessly even tone from root to tip
- Lifts 3-4 levels with no bleach needed
- Built-in metal purifier helps to combat damage
Formulated Without
- Phthalates and Parabens
Disclaimers
- VIVID DARKS color to be used with 30 volume developer only
- This product is designed for Naturally Dark Hair ONLY (not to be used on previously colored hair)
Item 2639138
Mix 1 part Wella Colorcharm VIVID DARKS hair color with 1 part Wella Colorcharm 30 volume cream developer. Apply to the hair using a bowl and brush. Develop for 30-40 minutes, then rinse, shampoo, and condition.
Aqua/Water/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonia, Dicetyl Phosphate, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Ceteth-10 Phosphate, Steareth-200, Trisodium Ethylenediamine Disuccinate, Sodium Hydroxide, Sodium Sulfate, Ammonium Sulfate, 1-Naphthol, Sodium Sulfite, 6-Methoxy-2-Methylamino- 3-Aminopyridine Hcl, Ascorbic Acid, Parfum/ Fragrance, Xanthan Gum, Disodium Edta, 2,4-Diaminophenoxyethanol Hcl, 1-Hexyl 4,5-Diamino Pyrazole Sulfate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
High Quality Product! Does what it claims! Will be purcha...
I did some reading into Wella ColorCharm Vivid Darks Permanent Cream Color in Crushed Copper and was really looking forward to trying out this product and doing a review! I love playing around with colors in my hair! Crushed copped looked like it would be a great compliment to my hair. I knew 1 tub...
Most Helpful Critical Review
Not Burgandy
I used this on my hubby's hair who already has bleach on it, and on my Mom's hair who doesn't have bleach, but she has gray hairs. I followed the instructions, and even then, the color came out very vibrant and more of a hot pink, not what it shows on the box, I will say it might have been my fault ...
173 results
Good!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The color of wasn't as dark as I would have wanted but overall it was good!! I was scared of the color but definitely still looks vibrant and healthy!
Great color
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love Wella products. My hair is always so shiny, color lasts longer and I don't have to bleach my hair. The color looks so bright with out added chemicals. Will always use.
"ruby red"?
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I was and still am confused why it was approved to name this color as "ruby red". Especially in the beauty line I've seen and had many lipsticks / liners and eyeshadows named ruby red that was vibrant true color red. This red is more fitted with "velvet red" like the cake flavor. It's a dark natural red with brown tones, not ruby. Although I did get a hair cut, my hair is thick so one box wasn't enough for a full dye. Oops. Still a beautiful color. Easy application.
Mom
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Used it on my mom, she has fragile silver hair so the color actually attached itself to it nicely. It's on the dark burgundy side but not bad. Mom approved
Hair color only works on dark hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The brighter the hair the darker the hair dye is going to look also if your hair is bleached it will lift some tones but it will be really dark it also works for dark hair . And I record it complimentary free from Influenster and it really did set a color on me