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Summary
Wella's Colorcharm Demi-Permanent Cream Hair Color provides shiny, healthy-looking color with less damage. Gloss, tone, refresh or enhance your color.
Benefits
- Refresh faded color for shiny, healthy-looking color with less damage vs. permanent color
- Gentle to use after lightening, permanent wave or chemical relaxing services
- Tone highlights and add new richness or fashion tones to your existing color
- Blends grays
- Gentler for all hair textures vs. permanent color
- Lasts up to 24 washes
- Enriched with Shea butter
- Pleasant fragrance
- Developer required
- Colorcharm Volume 10 Cream Developer is sold separately
Formulated Without
- Ammonia, parabens, gluten, phthalates & animal-derived ingredients
Item 2613464
Using Wella Colorcharm Demi-Permanent Color.
Mix 1 part Wella Colorcharm Demi-Permanent to 2 parts 10 volume Wella Colorcharm Cream Developer (sold separately ) in a non-metal bowl.
Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
Let the color develop for 20 minutes without heat.
Rinse the color out of the hair until water runs clear, shampoo and condition.
Aqua/Water/Eau, Cetearyl Alcohol, Ethanolamine, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate Se, Toluene-2,5-Diamine Sulfate, Sodium Sulfate, Decyltetradecanol, Sodium Lauryl Sulfate, Resorcinol, Parfum/Fragrance, Sodium Sulfite, 2-Methylresorcinol, Ascorbic Acid, M-Aminophenol, Disodium EDTA, Hexyl Cinnamal, 1-Naphthol, Sodium Hydroxide, 4-Amino-2-Hydroxytoluene, Butyrospermum Parkii (Shea) Butter, Citric Acid.
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Reviews
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Ratings Distribution
Hair Type
Most Helpful Positive Review
Help for Hair Colors!
So I've always wanted red hair, just the bottom half, so I decided to get light copper. Warning: you MUST buy the color cream that it comes with! The dye was very creamy, I thought it wouldn't turn out well. Luckily it did. I got a little worried that it was going to be orange instead the red I requ...
Most Helpful Critical Review
Average
I work in a salon and have used many brands, that being said, I like Wella but there are better out there. The 10 volume developer mixed with the clear color cream does help give a slight glossy shine to the hair. But if you have over colored dry hair you're not going to see much of an improvement, ...
80 results
Amazing color
This is a fantastic quality demi color. Some reviews have mentioned blonde tones making you brown. Thats VERY common with ALL demi colors since they only deposit. Id choose to tone my blonde and not color. Also all demis leave behind some color the demarcation line will blend. But it will not all wash out.
Medium blonde, more like dark brown
Dyed my hair with this with the medium cool blonde, followed the instruction, and now my hair is DARK. I Put it over several weeks old bleached hair that was still extremely light. Now my hair id a deep brunette and i hate it.
Not at all the color I chose/wanted
I purchased the medium ash blonde and it literally made my blonde hair brown. Luckily its a demi so itll wash out but we'll see what color it washes out.
Love It
Hair Type Wavy Hair
Just as described! Blended my grays into my naturally dark blonde ashy hair perfectly
My go to color
My dermatologist recommended this hair color to me. I have a sensitive scalp, and this product has premium ingredients without irritating my scalp. I use it with 20 volume developer and it gives me great gray coverage. The color i use is medium brown and it dies not turn brassy. Highly recommend.