Rated 4.38 out of 5 stars
Most Helpful Positive Review Simply awesome 👏
For reference, I have light brown with blonde highlighted hair (all covering a good bit of gray) which is long and naturally wavy with some curls. My hair is NOT thick, but I have a lot of it. (Think BonJovi 1980's!) I have tried many violet color depositing shampoos and conditioners always trying to get my hair to a more ash/neutral as my hair tends to pull a reddish/orange tone.
Every other color toning - purple cleansing products I've tried have either been too harsh and not moisturizing enough, or the fragrances were awful. This is absolutely PERFECT for my hair type. It is very moisturizing and the scent is amazing to me - it smells very manly too me, like a great men's fragrance. I mean a rich, somewhat herbal and fresh smell with a bit of musk. I realize this may not be liked by someone who wants a fruity, flower type fragrance but that's SO not me. I'm so tired of most lines of hair products that are either some bad replica of a fruit or flower I could scream...FINALLY, something that to me smells just fresh with a bit of richness. That's the only way I can explain it.
To add to the great fragrance, I was pleasantly surprised at how moisturizing it is. My long wavy hair tangles very easily all the time and this shampoo slid through my hair so well I was honestly in shock. I washed it at night and purposely didn't put conditioner in it to see how it makes my hair feel once it's dry on its own - I just threw it up in a bun to sleep and let it air dry over night. In the morning my hair was quite soft and fairly tangle free. I will be purchasing the conditioner very soon to try that as well!
I will say I left it in close to 5 minutes while in the shower before rinsing it out and again, the next morning when it dried, the reddish orange was MUCH better (less).
After probably 10 different brands of violet color deposit/toning shampoos, I have finally found "the one". Thanks Redken and Ulta!!!
Most Helpful Critical Review Smelled great, hair felt great but color not so great.
I was so excited to try this shampoo as I haven't used any purple hair care products on my blonde hair since I was a platinum blonde (I since have transitioned to a more natural bright blonde).
I always use high quality hair products at home but they never seem to feel or smell the same as when I am having them applied to me in the salon. This was an exception, it smelt WONDERFUL and really felt like a high quality salon shampooing experience. It recommended to use gloves but I was already in the shower and had left them in the other room (no problem though, my hands weren't left purple).
It lathered up wonderfully and a little went a long way. It says you can shampoo twice and leave the second one on for 3-5 minutes, I did two shampoos but only left the second one on for the minimum amount of time. I followed up with the conditioner (which I have also reviewed) and my hair felt pretty good and smelled awesome.
Unfortunately though as I started drying my hair I noticed it looked dull/grey and lacked it's usual shine. I dried it off and tried looking in different lights but alas, my hair felt great but the color looked sad. Thankfully this wasn't permanent and with a few washes with my regular shampoo I was able to get my hair almost back to normal.
I think if you are a platinum icy blonde this would work great, or if you are not a regular visitor to the salon. I color (highlight and tone) my hair at the salon every 6-7 weeks and went very recently. Perhaps due to my hair being colored recently the shampoo over toned my hair or perhaps purple shampoo just doesn't agree with my tone of blonde. As the results aren't permanent I am going to give it another go just before my next salon visit and to see how it turns out. Overall if you know purple shampoos work for you then give this one a go for sure.
*DISCLAIMER* I received this product for free for testing purposes.
Reviewed by 1179 customers Great Shampoo
Nona17 from Kingsport, TN
This shampoo is great to keep yellow from natural gray and high/colored blonde hair
Kat from Michigan
Turned spots in my hair a nasty green/grey color. I'm at the salon now fixing them but it's not cute. Matrix makes a great purple shampoo… do yourself and your blonde hair a favor and get that
LavidaLoca from Mason, Ohio
Smells nice and made my hair soft but also made my hair brassier.
Turned my blond highlights purple
Keri M from Costa Mesa, CA
I have used other purple shampoos in the past for my color-treated blonde hair, but this shampoo made my blonde highlights purple! Would not buy again.
Allie from Syracuse, NY
I used this for the first time last night. I noticed in the shower it was staining my hands and thought it would just wash out. My hands are still slightly grey/blue in certain spots and my dry skin on scalp is blue from it….yikes. Other than that it made my hair very soft and shiny. Smell is fine.
The BEST PURPLE SHAMPOO!
Sillygal from Bakersfield
Love this purple shampoo...I have used many different brands of purple shampoo and this one is the BEST! It brightens my blonde highlights and takes away the brassines that can happen over time. It lathers great and smells real good...and I have thick coarse hair.
Bought this before but tried another because it was on sale
Kate from Decatiur, ill
Use this every day
nmj from Denver
I have no idea if this product works - I have not seen a difference. However, opening the latch on the lid has given me three deep lesions in my thumb. It literally feels like a sharp knife cutting into my skin. Just buy Olaplex instead.
jb from Utah
I've tried multiple purple shampoos this is by far the best . highly recommend for a nice cool blonde
I love this product
Kenzi b from Jacksonville fl
I used to be a die hard joico product person, I had tried their purple shampoo and it just was not it.. it wouldn't lather at all which was really hard and irritating to try and actually use it. This stuff smells a little manly at first smell but once you actually use the shampoo and conditioner together and get out of the shower, I love the way it makes my hair smell. This is the only purple shampoo that I can use 1 time and notice a visible difference in my blonde. It makes it so vibrant and blonde plus you can use it how it says on the back and get maximum results. My mother in law has well water and once I leave her house my hair is very yellow tinted and it brings my hair right back to life.
Love this shampoo
Jeni from FL
I have level 7 brown hair with blonde highlights. This shampoo removes the brassy tones and doesn't dry out my hair like other "purple" shampoos have done in the past. I love this stuff!
awful product from Kingsport
this shampoo has an odd smell, caused my hair to dry out BAD and it caused some hair loss as well.. It didn't help with the brass tones either.
Roro from LI,NY
This product did what it said after I gave my hair 3 GOOD shampoos before conditioning. I did NOT buy the corresponding conditioner… no need to. The product turned my hands purple! Legit!!! It took some scrubbing with sugar and lemon to get it all off. Strange … plus it's very expensive. Will probably not buy again.
Katie from Colorado
Works really well but has a really weird smell
Hands down best purple shampoo
Caitlyn from Houston, TX
I am not one to write reviews-- but I have been coloring my hair for over 2 years now and keep coming back to this shampoo! It does not dry the hair out and leaves it looking toned for so long!! Highly recommend
Graycat from NY
I have (had) darker brown hair, fading into lighter brown..on the ash side. With a natural sliver steak with more silver coming in all over. I have used this purple shampoo since Redken debuted it...It is the BEST, I used another purple one for longer and was fine but this is the best for me. I use this 4 times a week with no "purple" hint..but a great shiny sliver. I tried the blue and the grey but neither made the silver shine like the purple.
No good! :(
Cat from Raleigh
An Ulta employee recommended this purple shampoo, she said it was a dupe for the Olaplex purple shampoo. Didn't do much to tone my hair and it left my hands purple. Will definitely be returning tomorrow.
CAUSES HAIR LOSS
Angry balding customer from Chicopee MA
I've been using this shampoo and conditioner for over a year now, but the amount of hair I've been losing has been ridiculous. I have thick hair and I thought I needed a hair cut to get rid of all the dead pieces which is why I was shedding, but I got a hair cut and was still losing a lot of hair. I would touch it and clumps would be coming out. My mom has thin hair and has been losing lots of hair too and she now has bald spots. We've both been using this product, but no more. Now I'm switching to drybar and trying to salvage my damaged hair due to this product. Save yourself some time and DO NOT BUY THIS PRODUCT! I recommend drybar purple shampoo and conditioner!
the only product that worked!!
Tapanga from Vancouver WA
Okay so let me just start this review by saying if I could give this product 10 stars, I would.
I had recently bleached the hair that frames my face and it just wouldn't go past this nasty yellow color. I tried bleaching again and again, still nothing. I used Wella toners THREE TIMES and still no difference.
So I went on YouTube and did my research, this product was highly recommended by many so I thought, why not? I am so happy to say that the nasty yellow color is NON EXISTENT! My hair is now more of an icy blonde tone like I wanted, I couldn't be happier! If your hair looked like mine in these pics buy this product ASAP.
Wear gloves to apply if you use a lot
Lac2509 from Lawrence, KS
I tried a few of the travel bottles because I got my hair colored before vacation and wanted to try it out. Plus if I didn't like it it wasn't going to be a huge commitment. Sometimes I tend to have some brasiness right after getting my hair colored. It was just okay. I like the lather of it and it does make my hair soft, but I was getting this bluish tint on my fingernails and I couldn't figure out why. Well I realized today it was the purple shampoo. So although I do think it probably works long term fairly well I discontinued use until I can use gloves when applying.
Best purple shampoo
Dawn from Delaware
My hair is coarse and damaged from the bleaching I do to my hair. It tends to turn yellow sometimes- this makes the color look bright and pale blond or white blond love it!!
1st time buying this sort if item.
Carol from TX
Store personel said to use small amount and not to use real often as it will turn hair purple.
Has a nice smell, yellowish parts of hair seem to toned down after 1st time using.
Works very well
Kenzi b from Jacksonville Fl
So I was reading some of these comments.. I got the big set of this about a year ago and haven't used it as much as I should be but it's the best purple shampoo and conditioner I've ever used. It looks like their bottle are different so hopefully they only changed the bottles and not the formula bc people are on here saying it isn't as good as the old formula. I've tried a few purple shampoos and they're always either drying, don't lather well or just not good. This stuff makes your hair smell amazing after your done using it and after just one use my hair looks so much less brassy and more white blonde which I love. And best or all it doesn't dry my hair out like others. I actually think it's pretty hydrating for being a purple shampoo.
I save so much on hair care
Kay from Atlanta, GA
I am a natural dirty blonde who highlights my hair. Using this shampoo I can go x4 as long without having to get my hair corrected. I suggest using once a week for 5 mins, and use less on your roots/front area of your hair. CAREFUL leaving it in too long, it absolutely will turn parts of your hair grey or purple. If that happens, don't panic, it will go away after a few washes. I learned my lesson a few times. It leaves my hair soft and looking like i just went to the salon!
Good but don't leave it on long.
Dess from Indiana
Turned my hair purple blue. If your an ice queen don't use this on your hair dry like fanola. Use it wet in the shower for a couple minutes.