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Nexxus Color Assure Shampoo #1
Nexxus Color Assure Shampoo #1

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Nexxus Color Assure Shampoo

$17.99

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Size:13.5 oz

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Details

Benefits

  • VIBRANT HAIR COLOR: Nexxus Color Assure Sulfate Free Shampoo cleanses color-treated hair and long-lasting vibrancy.
  • LASTING COLOR HAIR PROTECTION: This color safe shampoo extends color vibrancy for up to 40 washes and is a great shampoo for colored treated hair.
  • REAWAKEN COLORED HAIR: This sulfate free shampoo for color treated hair is also a silicone free shampoo and replenishes colored hair with nutrients lost during the coloration process.
  • COLOR SAFE SHAMPOO: Infused with an exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, this shampoo for colored hair helps bring your hair back to life.
  • SHAMPOO FOR COLOR TREATED HAIR: This color shampoo is safe for use on colored treated hair. Restore shine and enhance hair color for a vividly brighter look.
  • COLOR SHAMPOO AND CONDITIONER: For best results, use the Color Assure Sulfate Free Shampoo with the Nexxus Color Assure Long Lasting Vibrancy Conditioner.

Item 2049096

How To Use

Step 1: Cleanse hair with Nexxus Color Assure Shampoo. Apply the color-safe shampoo to wet hair, experiencing the creamy lather before rinsing thoroughly. Step 2: Seal vibrancy with Nexxus Color Assure Conditioner-leave a few minutes and rinse.

Ingredients

Water (Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Chloride, Hydrolyzed Elastin, Hydrolyzed Keratin, Hydrolyzed Wheat Protein, Caulerpa Lentilliferaextract, Cocos Nucifera (Coconut) Oil, Polyquaternium-10, Fragrance (Parfum), Peg-6 Caprylic/Capric Glycerides, Gluconolactone, Glycerin, Dmdm Hydantoin, Sodium Sulfate, Trehalose, Citric Acid, Disodium Edta, Peg-150 Pentaerythrityl Tetrastearate, Sodium Benzoate, Cocamide Mea, Ppg-2 Hydroxyethyl Cocamide, Ppg-9, Methylchloroisothiazolinone, Methylisothiazolinone

Frequently bought together

3 items

Current Product

Nexxus

Color Assure Shampoo

Size: 13.5 oz
$17.99
Redken

Color Extend Magnetics Sulfate-Free Shampoo

Size: 10.1 oz
$27.00
Nexxus

Color Assure Conditioner

Size: 13.5 oz
$17.99

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Q&A

Showing 3 out of 3 Questions
Q
How does the top open. Looks like clear plastic on the top and plastic will not come off to get the liquid out.
Asked by Gigi
Official Answer By Nexxus - Brand Engage
Thanks for asking about our Color Assure Shampoo. You have to press the lid to get the product - we hope this helps!Was this answer helpful to you
Q
The descriptions for this product says its sulfate free but the ingredients list lists sodium lauryl sulfate as the second ingredient?
Asked by I
Official Answer By Nexxus - Brand Engage
Thanks for reaching out. Unilever strictly adheres to all labeling requirements for our products. We ensure that product labels fully comply with the applicable laws and regulations of the respective market in which they are sold. We hope this helps!Was this answer helpful to you
Q
How long is this on sale for?
Asked by Nexxus shampoo and conditioner
Official Answer By Nexxus - Brand Engage
Hello! We recommend reaching out to Ulta Customer Service Team directly for assistance.Was this answer helpful to you

Review Snapshot

by PowerReviews

4244 ReviewsWrite a Review
75%
of respondents would recommend this to a friend
Ratings Distribution
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Pros
Cons
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Great for color treated hair!

I have semi-permanent colors in my hair almost always (pink, blue, purple, green...). I use this and the shampoo counterpart to keep my hair color as vibrant as possible for as long as possible. I only wash my hair twice a week and use conditioner only all the other days. This has worked well for me...

Versus
Most Helpful Critical Review
New formulation is TERRIBLE!

HATE the new formulation, please bring the old one back!! I have used the old color assure in the silver bottle forever and last time I ran out couldn't seem to find the product I was used to on the shelf. The only one left in the same packaging as usual was a 1L size (along with the noticeably new ...

4244 results

Not my usual Nexxus experience

Submitted 1 year ago

By dominiquec93c7

From undisclosed

Verified Reviewer

Reviewed at

Nexxus - BV

I've used Nexxus for YEARS, and I've always loved it. This shampoo, however, is an anomaly. I don't care for the scent, it didn't lather, my hair was dried out and straw-like, and I didn't notice any color protection. I will not purchase this again.

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Not my typical Nexxus experience

Submitted 1 year ago

By dominiquec93c7

From undisclosed

Verified Reviewer

Reviewed at

Nexxus - BV

I actually tried the 13.5 oz, which isn't listed. I've used Nexxus most of my life and have had few complaints. However, I'm not a fan of Color Assure and won't purchase again. The conditioner didn't leave my hair feeling soft and healthy, as one would expect a conditioner to do. Instead, it felt very dry. It didn't keep my color vibrant either.

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Skin reaction to new formula

Submitted 1 year ago

By KBH581

From undisclosed

Verified Reviewer

Reviewed at

Nexxus - BV

I've been using Nexxus Color Assure shampoo and conditioner for a couple years and have loved it. The most recent bottle of conditioner I purchased smells different and caused me to develop a rash on my face and neck where my wet hair was touching. I checked the ingredients against my old bottle and they are different. I wish the formula had not been changed as I can no longer use this product. Very disappointed.

Bottom Line No, I would not recommend to a friend

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My New Top Pick

Submitted 1 year ago

By hm1124

From Phoenix, AZ

I've had colored hair/red hair for the last 9 years. I've used drugstore hair care, I've used high end. This shampoo and conditioner is my favorite, without hesitation. I will say this, I do wish they were more affordable. I have a lot of hair, and it has always been the kind of hair (long before hair dye was introduced) that just soaks up product. So I go through it quicker than the average person and therefore I have to repurchase it more frequently. So this being not the highest I've tried but a higher price tag is definitely something I wish was different. But for now I will absolutely try to catch a sale when I can because this stuff is awesome. It cleanses the hair without stripping it too much. I buy the bulk size and I'm really glad there's a pump to make it even easier to use in the shower. It lathers a lot, but again doesn't over strip the hair. And I'm not sure what's in this fragrance but it's absolutely fantastic. It's feminine, but sweet. It's something you have to experience, the fragrance on this is out of this world good. Last but certainly not least I do find it helps me get longevity out of my semi permanent color, but still gives me a great clean. If that price was lower I'd be such a happy gal right now, but for now I'll put up with the cost because it's definitely worth the results I get. Highly recommend.

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great product

Submitted 1 year ago

By blondie13

From undisclosed

Verified Buyer

Reviewed at

Nexxus - BV

it works great on color treated hair. Keeps the hair color longer.

Bottom Line Yes, I would recommend to a friend

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