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PÜR Minerals Cloud Balm Hydrating Lip Treatment
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Highlights
Summary
PÜR Cloud Balm Peptide-Infused Lip Treatment with Bakuchiol and Shea butter repairs dry, chapped lips with intense hydration. This lip care formula provides both immediate relief and long-term benefits.
Benefits
- Instantly soothes & hydrates dry, chapped lips
- Peptide-infused formula helps plump & define lip contour
- Creates a protective barrier to prevent moisture loss
- Improves lip texture & tone with continued use
- Can be worn alone or as a base under lipstick
- Provides both immediate & long-lasting hydration
- Helps diminish the appearance of fine lines around the lips
Features
- Cushiony balm texture feels lightweight on lips
- Non-sticky formula with a subtle natural sheen
- Can be applied throughout the day as needed
- Dermatologist tested and approved for sensitive skin
- Works overnight as an intensive lip treatment
- Comfortable wear without waxy or heavy feeling
- Formulated without parabens, phthalates, mineral oil, sulfates, gluten, BPA, fragrance, or animal-derived ingredients
Key Ingredients
- Peptides help stimulate collagen for fuller-looking lips
- Shea Butter and Coconut Oil provide deep, lasting moisture
- Vitamin E protects lips from environmental damage
- Hyaluronic Acid helps lips attract and retain moisture
- Natural plant oils create a comfortable, protective barrier
- PÜR's proprietary Ceretin Complex improves lip texture over time
- Squalane helps condition and soften lip texture
Item 2635091
Apply generously to clean, dry lips throughout the day as needed; for an intensive overnight treatment, apply a thicker layer before bed; can also be used under lipstick as a hydrating primer for smooth, comfortable color application.
Diisostearyl Malate, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Helianthus Annuus (Sunflower) Seed Wax, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Synthetic Wax, Bakuchiol, Sodium Hyaluronate, Glycine Soja (Soybean) Oil, Tocopherol, Sucrose Tetrastearate Triacetate, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Glyceryl Caprylate, Hydrogenated Castor Oil, Sodium Saccharin, Mica, Titanium Dioxide (Ci 77891).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Solid Lip Balm
"Cloud-like," the first words that came to mind after pressing the soft gel/ silicone slant applicator tip to my lips. So soft!! The tip of this balm is curved in a shape that feels so organic and RIGHT when applying to your lips. Most lip balms or lip glosses have a hard applicator; doe-foot, rolle...
Most Helpful Critical Review
Super soft lips
I have been really into peptide lip treatments recently, so I was excited to try out PUR's Cloud Balm Peptide-Infused Lip Treatment. I have dry lips that are constantly in need of extra hydration, so I was curious to see how this product would stack up against my other faves. As a brand, I like that...
94 results
It's PURely amazing!
Verified Reviewer
Reviewed at
Keeps my lips with high shine, this lip treatment blurs the dry lines of lips in simple swipe. The hydrating, cloud-like formula features is very unique and has a premium blend of conditioning ingredients that helps enhance the appearance, plumpness for a smoother, softer-looking pout of my lips.I apply on lips throughout the day for lip hydration and also as an overnight lip mask treatmentPackaging is ok and can be attractive enough to buy. Looks simple and old school. Has a light smell and doesn't last longer on lips. It looks cloudy when pumped and becomes clear on lips. Doesn't become dry and stretched but blends well on the lips. Makes lips look glossy and shiny but not for a very long time and we have to reapply it. Has good quantity and lasts for good time **This review was collected as part of a promotion.
Love this balm!!
Verified Reviewer
Reviewed at
I love all things lipcare. From the moment I twisted open the sleek, minimalist tube of PÜR Cloud Balm, I had a feeling this lip treatment was going to be more than just another glossy coat. The soft, whipped texture instantly lived up to its name—cloud-like, airy, and cushiony without being sticky or heavy. As I pressed it onto my lips, the balm melted in seamlessly, wrapping them in a velvety cocoon of hydration.The sensation is almost cooling at first—subtle but refreshing—and the peptides begin their quiet work immediately, plumping and smoothing without any stinging or tingling. There's a gentle sheen, not high-shine, just a healthy, dewy finish that makes my lips look naturally fuller and well-rested. It feels nourishing, almost like a lip mask you can wear all day.There's a delicate, barely-there scent—clean and comforting, like a soft breath of cotton or a hint of vanilla—but it fades quickly, letting the experience stay purely about the comfort and performance. I found myself reapplying not out of necessity, but because I genuinely enjoyed the soothing ritual.After a week of consistent use, I noticed my lips were noticeably softer, less prone to flaking, and had a more even tone. It layers beautifully under lipsticks too, acting like a smoothing primer that keeps color from settling into lines.Final verdict: PÜR Cloud Balm feels like a hug for your lips—gentle, weightless, and quietly transformative. It's become a staple in my routine, especially during dry or windy days when my lips need extra love. **This review was collected as part of a promotion.
My lips love PUR!
Verified Reviewer
Reviewed at
The Cloud Balm Peptide Infused Lip Treatment is AMAZING. I am obsessed. This is my first product by PUR and now I'm curious about other products as well. The Cloud Balm Peptide Lip Treatment is smooth, weightless, and hydrating. It doesn't carry a strong scent and has a sleek minimalist packaging. The lip applicator is slightly curved and I love it. It helps the product glide on super easily. The balm leaves a slight sheen on your lips and looks so luxe and classy. It's not sticky or overly glossy. I mostly wore the lip treatment as an overnight mask and woke with hydrated, supple lips. I saw a reduction in the fine lines around my lips, as well as in the dry cracks on my lips. I am so excited to keep using this incredible lip product and think you should try it too! **This review was collected as part of a promotion.
PUR lip treatment 10/10
Verified Reviewer
Reviewed at
Don't let the simple packaging of the Pur Cloud Balm fool you, this peptide infused lip balm is far from simple! It has a subtle vanilla flavor, it doesn't smell overly sweet or artificial, just the perfect amount of vanilla. The smell doesn't last long, so if you are sensitive to scents, it's really nothing to worry about. It has an angled silicone tip, which I love, because it allows for a mess-free application. It leaves my lips with a beautiful shine, with a slight almost pearl like finish. The texture almost feels weightless, which surprised me given it is on the thicker side. My lips did not feel sticky or greasy when I used it. This contains hyaluronic acid and shea butter, that work together to make my lips hydrated, soft, and even a little more full - which helped with those fine lines. This blends like a dream. It is thicker than most lip butters, but not as thick as some overnight lip masks, it is the perfect in-between, making it perfect to use as a lip balm during the day and a lip mask at night. When I use it during the day, it keeps my lips soft and hydrated for hours, even after I eat or drink, even after the glossy finish faded. When I use it at night, my lips are smoother and softer when I wake up. **This review was collected as part of a promotion.
really non-sticky
Verified Reviewer
Reviewed at
I have been using PUR's Cloud Balm Peptide-Infused Lip Treatment everyday ever since I got my hands on it. From the moment I applied it, I was impressed by the thoughtful design of the applicator. The curved tip hugs the contours of my lips perfectly, allowing for a smooth, effortless glide that feels luxurious. The texture is incredible! It's soft and cream-like, kind of like a whipped balm, but with a glossy finish that adds a beautiful, healthy sheen without being sticky or heavy. It instantly smooths and hydrates my lips, making them feel nourished and look plump and polished. It has no scent and it hasn't caused any irritation since I've been using it. I would highly recommend this product to anyone that is looking for a hydrating lip balm or treatment. I love it!!! **This review was collected as part of a promotion.