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PATTERN Cleansing Shampoo #1
PATTERN Cleansing Shampoo #1

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PATTERNCleansing Shampoo

Item 2565545

4.7 out of 5 stars. 460 reviews
Size:7.8 oz


Enjoy a deep clean and remove buildup with PATTERN's Cleansing Shampoo. Revive the scalp and give hair a fresh start without stripping away healthy oils. Features antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol) to promote strong hair.



  • Provides a deep clean and promotes strong hair
  • Removes build-up without stripping away healthy oils
  • Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture
  • Packed with antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol)
  • Contains Rosemary and Safflower Seed Oil
  • Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.

Research Results

  • 100% agreed this shampoo produces a good lather.*
  • 97% agreed their hair feels completely clean.*
  • 92% agreed their hair felt nourished.*
  • 92% agreed this shampoo does not dry out my hair.*
  • 90% agreed this shampoo does not strip my hair of healthy oils.*
  • 92% agreed their hair has soft definition after washing.*
  • *Based on a 60-subject consumer perception study after 1 week of use.

Formulated Without

  • Parabens
  • Formaldehyde & Formaldehyde-Releasing Agents
  • Phthalates
  • Mineral Oil
  • Retinyl Palmitate
  • Oxybenzone
  • Coal Tar
  • Hydroquinone
  • Synthetic Fragrance (less than 1%)
  • Triclocarban & Triclosan
  • Gluten, Silicone & Protein

How To Use

Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Follow with your preferred PATTERN conditioner.


Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Polysorbate 20, Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea) Butter, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Cocos Nucifera (Coconut) Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Camellia Sinensis Leaf Extract, Panthenol, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid, Cocamidopropyl Dimethylamine, PEG-60 Hydrogenated Castor Oil, PEG-120 Methyl Glucose Dioleate, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Decyl Glucoside, Polyquaternium-10, C12-18 Acid Triglyceride, Sodium Glycolate, Potassium Sorbate, Sodium Sulfite, Phenoxyethanol, Sodium Benzoate, Phenethyl Alcohol, Fragrance/Parfum

California Prop65 Warning

WARNING: This product can expose you to chemicals which are known to the state of California to cause cancer

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Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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