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Summary
Highlights
OUAI's Clarifying Detox Shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Benefits
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
Key Ingredients
- Chelating Agents: Help remove hard water deposits and impurities
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue and buildup, keeping hair healthy and shiny
- Hydrolyzed Keratin: Helps soften, smooth frizz and adds shine
Scent Type
- Melrose Place: A velvety-rich rose scent infused with a swoon-worthy blend of fragrance notes.
- Key Notes: Champagne, Pink Peppercorn, Berry, Lychee, Amber, Sandalwood, White Musk, Cedarwood, Peony, Rose, Freesia, Jasmine, Bergamot
- Melrose Place scent can also be found in OUAI Scalp & Body Scrub, Super Dry Shampoo, and Treatment Masques.
Item 2565432
Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Lather a quarter size amount of shampoo in hands. Part hair using fingers and apply shampoo as close to the scalp as possible. Let set for 1 to 3 minutes. Rinse. Squeeze out excess moisture before applying conditioner. Rinse with cold water to close the hair cuticle and added shine.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium
Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates
Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin,
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate,
Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide,
Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol,
Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium
Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol,
Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 20 Questions
- Q
Safe for dreadlocks?
- Asked by Nikmur
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is a great choice for dreadlocks and scalp care. It provides an ultra-deep cleanse without phthalates, parabens, or sulfates. For best results, we recommend emulsifying the shampoo in your hands before applying. Since Detox Shampoo doesn’t contain hydrating ingredients, be sure to follow with your usual conditioning method to maintain moisture in your locs.Was this answer helpful to you
- Q
Does it foam a lot? I love foaming shampoo💞
- Asked by Aurora
- Official Answer By OUAI - Brand EngageIn our opinion, absolutely! All of our shampoos give a sudsy latherWas this answer helpful to you
- Q
Can this also be used with soft water? Is it safe for color-treated hair? What conditioner should be used afterwards? Thanks!
- Asked by Chrissy
- Official Answer By OUAI - Brand EngageDetox Shampoo can be used with soft or hard water. Detox Shampoo is free of SLS, SLES, phthalates, and parabens, and is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick. If you need help determining you hair type, please refer to our Find Your OUAI Strand Test image on any of our Conditioner or Masque pages.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Cort
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.Was this answer helpful to you
- Q
Does this stimulate hair follicles?
- Asked by Ez
- Official Answer By OUAI - Brand EngageDetox Shampoo isn’t meant to stimulate hair follicles. It’s formulated to deeply cleanse the scalp and hair—removing oil, buildup, and hard water deposits with apple cider vinegar. Use Detox Shampoo when your scalp feels oily, hair looks dull, or curls lose their bounce. For the best cleanse, apply before or in place of your regular shampoo.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
When I tell you this shampoo changed my life
Ok when I tell you this shampoo changed my life it did. We have really hard water at my house and I've noticed that my fine hair has become unbrushable while wet. I've been trying all kinds of products to soften and moisturize my hair, but with no result. Someone suggested to me that it could be a r...
Most Helpful Critical Review
Turned my hair into a grease pot!
This product was recommended to me by the hair guru at my local Ulta store. I used it for over a month, thought it was fine but nothing great, and then I started noticing that with each wash, my hair was still greasy and oily. I actually spend over 20 minutes drying the same section of my hair wonde...
974 results
Perfect for my extensions
I love this shampoo! I use it once a week and it's so gentle on my extensions. I have been looking for a good shampoo to deep clean my scalp especially with the extensions and this one worked so well. Gifted by ouai
A nice shampoo
Hair Type Straight Hair
The OUAI Detox Shampoo has been a nice addition to my routine. The compact size makes it very travel friendly, which I appreciate since I am preparing for a trip and like packing smaller products that still feel high quality. The packaging is sleek with a shiny finish, and the shampoo itself smells really nice. It has a floral scent that is noticeable but not overpowering, though people sensitive to fragrance may want to note that. What drew me to this product is the detox claim. My hair often feels weighed down from styling products, so I like the idea of giving it a reset. The formula is made with apple cider vinegar, which helps exfoliate and remove product buildup, as well as chelating agents to get rid of impurities and hard water deposits. It also contains hydrolyzed keratin, which can soften hair, smooth frizz, and add shine. According to the description, it is designed to cleanse deeply without stripping, while restoring softness and shine. I like that it is meant for a once-a-week deeper clean, and I think it works well for anyone who uses a lot of products, deals with oil buildup, or just wants to refresh their scalp. While the "toxin removal" aspect is hard to measure, I do feel like this would be helpful to clarify and reset the hair so it looks cleaner and feels lighter. Gifted by Ouai.


Good
Hair Type Wavy Hair
I've been using this clarifying shampoo once a week and it has completely revived my hair. The apple cider vinegar really cuts through product buildup and excess oil, while the hydrolyzed keratin keeps my strands soft and smooth — no dryness or frizz. My curls look more defined, my scalp feels clean, and there's a noticeable shine that lasts for days. The fragrance is gorgeous too — a blend of rose, lychee, and musk that makes wash day feel like a little luxury. It's the perfect balance of deep cleanse and gentle care, even for color-treated hair. Gifted by ouai
My fav clarifying shampoo
Hair Type Straight Hair
I absolutely love this clarifying shampoo! It gives my scalp a really thorough reset and makes my hair feel so much lighter and cleaner. I like that it doesn't dry my hair out—just leaves it soft, refreshed, and shiny. The scent is super nice too, kind of fresh and clean without being overpowering. I only use it once a week, but it makes such a difference in how my hair looks and feels. Gifted by Ouai
Must have if you use a lot of product!
Hair Type Straight Hair
This detox shampoo leaves your scalp feeling refreshed and helps get rid of all product buildup. This is a must have in my routine as someone who uses a lot of dry shampoo! Also, the scent is amazing. Gifted by ouai