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Highlights
Summary
Chromaddiction Matte Eye Paint + Eyeliner, HALF MAGIC's intensely saturated liquid eye shadow, doubles as an eyeliner and is perfect for all-over color or graphic designs.
Benefits
- Buildable pigment
- 24-hour waterproof color
- Transfer, smudge, & crease-proof
- Tested for eye safety
Features
- Cap, collar & vial are made with 30% post-consumer recycled materials
Item 2611479
Apply directly on your lids using the flat edge of the applicator for all-over color or apply with the tapered applicator tip or an eyeliner brush for more precise lining and delicate details. For best results, remove with bi-phase or oil-based cleanser.
Isododecane, Mica, Polybutene, Synthetic Beeswax, Dimethicone, Trimethylsiloxysilicate, Kaolin, Phenoxyethanol, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate, Hydrogenated Polysiobutene, Titanium Dioxide (CI 77891), Ultamarines (CI 77007), Maganese Violet (CI 77742).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Goes On Great and Stays Looking Great, but...
I did not expect this to go on as nice as it did, between the color payoff and that it didn't smudge around after it dried. It dries fairly quickly too, I had enough time to get it where I wanted. I did experience some sticky creasing a bit in my eyelid crease, but the areas it was placed higher and...
Most Helpful Critical Review
Great as an eyeliner but not as a shadow!
I was really eager to try the Half magic matte 2-in-one eye-shadow and eye-liner. The laviwinkle color and the product packaging is really pretty, but the consistency of the product did not work as an eye-shadow for me. It was patchy, not very buildable and on top of that did not last very long. Bu...
79 results
Beautiful packaging
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I absolutely love the packing on the HALF MAGIC - CHROMADDICTION MATTE | Laviwinkle.it's very clean and minimal. The laviwinkle is such a pretty pastel but vibrant purple. I gave it 4 stars because it is hard to blend out.
Addicted to the color!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

What a gorgeous colors. Looks great on cool toned people. I don't have cool undertones so I actually let me sister wear this and she loved it. Looks super pretty on the eyes and the product is really pigmented. Great for wearing on special occasions or cosplay!
Goes on Smoothly
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

So I have always been a nude palate eyeshadow person myself, but I'm trying to branch out, and I have heard purple works well with green eyes. I am still trying to get the hang of exactly how to style a statement (in my mind) color, but I really love the quality of this eyeshadow. It goes on super smooth with no creases. It seems to blend pretty decently. I like that it is nice and matte and lasts well. Overall, you can tell it is a quality brand and I have no complaints.

Such a fun pop of color!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Love this product! I don't usually wear bright colors, but this is a lovely lavender that really makes my brown eyes pop! I got so many compliments when I wore it out, and it stayed on all night even through dancing. Next I want to try it as a delicate eyeliner for a daytime look. It spreads easily with the thick applicator it comes with or with a small eyeliner brush, so there are lots of possibilities!
So fun
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I love this as a liner or as a one look shadow. The texture and the opaqueness is phenomenal. It also last all day. The fact that it is matte makes it perfect for applying glitter on top. Truly versatile
Questions
Q&A
Showing 1 out of 1 Questions
- Q
What happened to the shade "Serving Siren?"
- Asked by Rej
- Official Answer By Half Magic - Brand EngageHello, thank you for reaching out! Serving Siren is no longer available.Was this answer helpful to you