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florence by mills Built to Lash Lengthening Vegan Mascara #1
florence by mills Built to Lash Lengthening Vegan Mascara #1

florence by mills Built to Lash Lengthening Vegan Mascara

Only at Ulta

$16.00

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Size:0.3 oz

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Details

Benefits

  • Made with plant-based ingredients like bayberry fruit & rose wax
  • Includes an all-in-one brush for buildable volume that lifts & lengthens
  • Super-black mineral pigments make the most of every little lash
  • No flakes, no smudges

Key Ingredients

  • Vegan rose wax: A lash-conditioning plant wax that curls and coats as it lengthens lashes
  • Bayberry fruit wax: A planet-friendly plant wax that keeps lashes in place
  • Mineral pigments: The source of that super-black color that makes your eyes shine

Formulated Without

  • Parabens
  • Animal testing
  • Animal by-products

Item 2554837

How To Use

Comb through lashes - one coat, two coats, or three.

Ingredients

Water (Aqua/Eau), Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Stearic Acid, Propanediol, Palmitic Acid, Myrica Cerifera (Bayberry) Fruit Wax, Caprylyl Glycol, Rosa Centifolia Flower Wax, Rosa Damascena Flower Wax, Aminomethyl Propanol, Phenoxyethanol, Galactoarabinan, Hydroxyethylcellulose, Hexylene Glycol, Arachidic Acid, Myristic Acid, Oleic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Iron Oxides (CI 77499).

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Review Snapshot

by PowerReviews

1388 ReviewsWrite a Review
86%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Most Helpful Positive Review
My new go to!

I love how this mascara defines my lashes. I have fine hair (and lashes) and most mascaras weigh my lashes down and make them droop. This one doesn't! And it defines all my lashes, even the small ones! It doesn't clump them together like some other high end brands do. I've literally tried them all, ...

Versus
Most Helpful Critical Review
Clumpy goopy mess

I wanted to live this mascara. All of the great reviews... That just wasn't my experience. The first use or two was great. I loved it. But then by the time I used it a 3rd time (today) it was a clumpy goopy mess. For the record I have only had it open for like a week. Maybe I got a bad batch? 😕. On...

1388 results

Smudges and does nothing!!!

Submitted 3 years ago

By Didi

From Massachusetts

I wanted to love this :( but it smudges and it made my eyelashes look clumpy. I wore it for 8 hours during my nursing shift and now I look like a raccoon.

Bottom Line No, I would not recommend to a friend

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I Like It But

Submitted 3 years ago

By Danna

From Undisclosed

Reviewed at

Florence by Mills - Yotpo

I like this mascara but it has a lot of crums and is not legthening and is not waterproof so my under eyes get really dark

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Um.

Submitted 3 years ago

By Aly

From Undisclosed

Reviewed at

Florence by Mills - Yotpo

Don't get me wrong, I'm a loyal, loving, supporting fbm fan ever sense 2020. I don't mean this in any rude way either… but when I got this back in summer, It had an odd consistency and clumped up a bit, don't forget to mention how it doesn't apply much product.🫠 then when I got it for Christmas I decided to give it a second chance💜 but then right as I opened it… it was dried out?? I'd honestly save the money and get a drug store mascara, wouldn't be re purchasing. 🐳

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Ehhhh

Submitted 3 years ago

By ✨𝕄𝕔𝕜𝕖𝕟𝕟𝕒✨

From Undisclosed

Reviewed at

Florence by Mills - Yotpo

It was dry and didn't have any mascara in it

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
I do like it but…

Submitted 3 years ago

By Roxye

From Undisclosed

Verified Buyer

Reviewed at

Florence by Mills - Yotpo

I like this product a lot I think it is a good mascara but sometimes I need more volume and I would love if you guys could make a volume mascara with a primer and volume lengthening mascara I would definitely buy it if you could. But overall I was happy with my purchase!!

User submitted media

Bottom Line Yes, I would recommend to a friend

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