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Highlights
Summary
The florence by mills Built to Lash Mascara is a lengthening mascara for lashes that will look *almost* too lush to be real. Mascara can create a natural look with one coat or a more dramatic look with 2+ coats!
Benefits
- Made with plant-based ingredients like bayberry fruit & rose wax
- Includes an all-in-one brush for buildable volume that lifts & lengthens
- Super-black mineral pigments make the most of every little lash
- No flakes, no smudges
Key Ingredients
- Vegan rose wax: A lash-conditioning plant wax that curls and coats as it lengthens lashes
- Bayberry fruit wax: A planet-friendly plant wax that keeps lashes in place
- Mineral pigments: The source of that super-black color that makes your eyes shine
Formulated Without
- Parabens
- Animal testing
- Animal by-products
Item 2554837
Comb through lashes - one coat, two coats, or three.
Water (Aqua/Eau), Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Helianthus Annuus (Sunflower) Seed Wax, Acacia Senegal Gum, Stearic Acid, Propanediol, Palmitic Acid, Myrica Cerifera (Bayberry) Fruit Wax, Caprylyl Glycol, Rosa Centifolia Flower Wax, Rosa Damascena Flower Wax, Aminomethyl Propanol, Phenoxyethanol, Galactoarabinan, Hydroxyethylcellulose, Hexylene Glycol, Arachidic Acid, Myristic Acid, Oleic Acid, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Iron Oxides (CI 77499).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
My new go to!
I love how this mascara defines my lashes. I have fine hair (and lashes) and most mascaras weigh my lashes down and make them droop. This one doesn't! And it defines all my lashes, even the small ones! It doesn't clump them together like some other high end brands do. I've literally tried them all, ...
Most Helpful Critical Review
Clumpy goopy mess
I wanted to live this mascara. All of the great reviews... That just wasn't my experience. The first use or two was great. I loved it. But then by the time I used it a 3rd time (today) it was a clumpy goopy mess. For the record I have only had it open for like a week. Maybe I got a bad batch? 😕. On...
1388 results
had high expectations
When I first opened I thought the wand didn't have any bristles. Turns out they were all going in the same direction. After a few pumps they were still caked with product. Once I wiped off the excess and applied it to my lashes..... or tried to. The formula never left the wand and my lashes were still blonde.
Mascara 💜🐳💜🐳
It lengthens my lashes and looks beautiful! It is not flaky or clumpy at all. My eyes usually get itchy and irritated with mascara, but this felt great! 100/10 amazing 🤩
Too light in color smears within an hour
Age 45-59
I thought with this brush choice this would be a solid choice. There is virtually no pigment to this black and within an hour of putting it on to run errands I had it down my cheeks. So embarrassing. Horrible quality.
Okay, but not the best
Reviewed at
I love this product, but it clumps every time I use it. Honestly, I've had better mascaras worth half the price.
Mascara
Reviewed at
This is the best mascara I have ever tried, it's amazing