Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The Too Faced Born This Way Soft Matte Foundation is a new & improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control & 24-hour undetectable coverage.
Benefits
- New & improved formula in a lightweight tube
- Weightless 24-hour wear
- Medium-to-full buildable coverage
- Immediate & all-day oil control
- Color-true formula
- Non-drying + provides 12 hours of moisture
- 24-Hour non-creasing + non-caking
- Decreases appearance of pores
Features
- Delivers a balanced, blurred, soft matte finish
- Helps smooth skin's appearance for 24 hours
- Waterproof, sweat & humidity resistant
- Non-comedogenic
- Cruelty free + vegan
Formulated Without
- Gluten
- Mineral Oil
- Parabens
Using a foundation brush, sponge, or fingers, blend from the center of face moving outward and down. Repeat for more coverage.
Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Lip Injection Max Plumper deluxe sample with $30 Too Faced purchase (valid thru 5/31/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 783Brown
- 258Blue
- 152Hazel
- 136Green
- 21Grey
Skin Tone
- 465Medium
- 463Light
- 200Fair
- 105Olive
- 79Deep
Skin Type
- 787Combination
- 171Normal
- 167Oily
- 161Dry
- 51Sensitive
Most Helpful Positive Review
Great as my first try.
The Too Faced Born This Way Soft Matte Foundation is a high-quality makeup product that has gained popularity among beauty enthusiasts. With its oil controlling formula and 24-hour wear, it offers a comfortable and natural finish that is perfect for everyday wear. One of the standout features of th...
Most Helpful Critical Review
Mixed Feelings
I have mixed feelings about this. The texture is almost like a serum and very watery, which I actually prefer as it feels lightweight on the skin. I was surprised by how full coverage this foundation is, especially given how light it feels while I'm wearing it. One thing that really surprised me is...
1749 results
Great for travel
Skin Tone Fair
Eye Color Green
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] I am a big Too Faced supporter, I love this brand! This foundation is pretty good, the bottle is nice for throwing in your purse or bag for a quick touch up or doing your makeup on the way to your destination. The shade was a little off for me but a great product altogether, the sponge brush top is easy to use and this foundation doesn't have a bad smell which is nice too. Very good coverage too.
So Amazing!
Skin Tone Medium
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
It gives matte finish. The shade was alittle to hard for me but i made it work well. Gives a gorgeous coverage as well. I like how my makeup looked throughout the day. Its so lightweight on the skin. Covers my redness so well too .
Perfect coverage and texture!
Skin Tone Olive
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
I love Too Faced foundations and concealer! I'm so happy I got to try this new foundation because I'm obsessed with it. It has a creamy texture and medium to full coverage. I got lucky and got the perfect shade which was a little risky since they have a few shades that are very similar to each other. Easy to blend but you have to do it fast/before it dries out or it would crack in some areas a little bit. Overall, I do recommend this foundation.
MUSTTTT
Skin Tone Olive
Skin Type Combination
Eye Color Brown
Verified Reviewer
Reviewed at
New favorite! Love this matte foundation. Application is great leaves a smooth finish. Also the coverage is beautiful. Blends in well! and they also have a wide shade range
Works but could be improved for dry skin.
Skin Tone Medium
Skin Type Dry
Eye Color Blue
Verified Reviewer
Reviewed at
[I received this product in exchange for my honest review] I wanted to love this foundation, but I feel like it was just too much. It never felt like it settled into my skin. I also think the shade was a little too dark, and that's my fault. It did blend ok, but felt a little too cake-y.
