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Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo
Summary
Highlights
Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.
Features
- 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each Wash
- Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
- Packed with moisture to intensely hydrate bleached & damaged hair
- For natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombré and more)
Key Ingredients
- Formulated with quinoa to aid in color retention
- Dark violet pigments neutralize brassiness & yellow tones with results after 1 wash
Formulated Without
- Sulfate surfactants
- Silicones
- Parabens
- Phthalates
- Gluten
- Cruelty-free
- Vegan
Item 2309118
Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730)
Free gift with purchase
Free gift with purchase
Free Beach Babe Sea Salt Spray travel size with $20 Not Your Mother's purchase (valid thru 8.16.25 on in store or shipped purchases. Full, partial pickup or same day delivery purchases do not qualify. While quantities last. subject to in store availability
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Questions
Ask a QuestionQ&A
Showing 5 out of 12 Questions
- Q
Do I use this instead of regular shampoo
- Asked by Alaina
- Official Answer By Not Your Mother's - BEHi there! Thank you for reaching out to us! Our product is designed with Bonding Technology, a natural, vegan blend that helps to strengthen even chemically damaged hair, along with dark violet pigments to reduce brassiness and combat yellow tones. Instantly Tone, Brighten, & Repair Lightened Hues. If you'd like to receive a personalized recommendation based on your hair type and needs, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!Was this answer helpful to you
- Q
Does this have proteins? Wondering if this is safe for low porosity to use often. Is this a protein based shampoo?
- Asked by Cam
- Official Answer By Not Your Mother's - BEHi there! our NYM Blonde Moment Purple Shampoo does contain protein. It is designed to neutralize yellow or orange tones in blonde, silver, or gray hair. It doesn't specifically target porosity, so it can be used on various hair types, including low-porosity hair. However, individual reactions may vary, so it's always a good idea to do a patch test or consult with a hair care professional if you have specific concerns about your hair type.Was this answer helpful to you
- Q
Is this product sulfate or paraben free?
- Asked by Jamie
- Official Answer By Not Your Mother's - BEHi there! Yes it is.Was this answer helpful to you
- Q
My hair is orange color from well water. How many times do I use this shampoo before seeing blonde again?
- Asked by Brandi
- Official Answer By Not Your Mother's - BEHi there! This might take several washes along with Blonde Moment Toning Mask before you will see the results you are looking for. Was this answer helpful to you
- Q
How does effect dark hair? Is it beneficial?
- Asked by Noname
- Official Answer By Not Your Mother's - BEHi there! Triple Threat Brunette Blue Treatment Shampoo is for natural, dyed, balayage, ombre or highlighted brown hair the deep blue pigments reduce brass and fight against orange tones in natural and color-treated brunette hair.Was this answer helpful to you
Reviews
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Most Helpful Positive Review
This product is incredible
This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three time...
Most Helpful Critical Review
Average Shampoo. Not a "purple" shampoo.
I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.
279 results
Good purple shampoo in a pinch
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I like this purple shampoo. While it's not the MOST color depositing I've ever tried, I think it's great for the price and isn't too harsh on your hair. Since it isn't as potent a formula I think it's good for just a light simple toning and maintenance between bigger treatments - don't expect anything too drastic. Scent is not overwhelming or perfumey and it lathers well.
Fabulous
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I am a brunette who truly believes blondes have more fun. Well that also means more maintenance. When I go in to see my hairdresser she always comments on how my hair hasn't turned that brassy yellow. That's because I use this! Ever since I've started using this it keeps my blonde looking more fresh!
affordable purple shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
i want to start off by saying i very rarely use drug store shampoo and conditioner because it just doesn't usually work for my hair. i have very dry hair and this shampoo was surprisingly extremely moisturizing!!! most purple shampoo's are super drying but this was just amazing! now for the purple shampoo itself i did notice it made my hair a little brighter. i have blonde highlights so i didn't notice the blonde pieces getting super bright but that could be because i have blonde highlights as opposed to fully blonde hair. for the price i definitely think this is great purple shampoo. it works well and it super hydrating! it also smells really good and not too strong which i personally like. the scent also lasts in my hair all day!
Great for drug store shampoo!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Since I have Platinum blonde hair, I used purple shampoo and conditioner all the time but mostly buy from my beautician (which is pricy). I've been wanting to try this brand as it gets great reviews online but I've never pulled the trigger. It is safe to say I will buy this, especially if I'm in a pinch and not near my stylist! The shampoo doesn't dry your hair out like some brands.
Good drugstore toning
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I enjoyed using this shampoo while I was growing out my blonde hair and did not want it to turn yellow or brassy. It's a good drugstore option but it did leave my hair feeling a little dry.