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Summary
UNITE Hair's BLONDA Toning Shampoo tones brassy blonde color in just 60 seconds. This ultra-violet formula gently cleanses, lightens and brightens blondes.
Benefits
- Purple formula gently cleanses & replenishes
- Neutralizes brassy tones in 60 seconds
- Restores shine
- Locks in color
- Safe for chemically-treated hair
- Weekly use to tone blonde, gray & highlighted hair (all textures)
- Editor's Choice, 2023, Oprah Daily
Key Ingredients
- Coconut to gently cleanse hair, plus hydrolyzed rice proteins to protect, strengthen and add shine.
Formulated Without
- Parabens
- Phthalates
- Petrolatum
- Formaldehyde
Item 2622993
Wet hair and lather with BLONDA Toning Shampoo. Leave in for 1 minute (do not exceed) and rinse thoroughly. For best results, pair with BLONDA Daily Conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Bye Bye Brassiness... This product works!
I have tried many high end purple shampoos and have generally found that they don't seem to provide noticeable results in regards to eliminating brassiness or brightening highlights.... that this, until I found this one!!! I noticed an immediate difference after just one use. My highlights were brig...
Most Helpful Critical Review
Did not tone
This did not tone my hair and left it feeling stripped. However, I do like the blonda purple conditioner. It does smell like all its other products (sweet grapes), so if you're into that sort of thing maybe try it? Would not recommend.
185 results
Amazing
Reviewed at
One of the best purple shampoos out there. Smells amazing too!
Great for Blondes
Reviewed at
I mix this w my Unite Boosta shampoo and it maintains my woven color.
Perfect for blondes
Reviewed at
Just what I needed to keep my hair looking fresh in between salon visits. Doesn't dry out my hair and gets rid of brassiness
Great for gray hair!
Reviewed at
I have gray hair and I use Unite Blonda Purple Shampoo ever since my hairdresser used it on me. I love the results and the smell!!
Love this!
Reviewed at
Love this product!