Tab through the images or use the previous or next buttons to navigate each product image
or
BlackEarn points on this purchase.
Highlights
Summary
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Minerals Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Item 2626383
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Too Faced
Better Than Sex Volumizing & Lengthening Mascara
Maybelline
Lash Sensational Sky High Mascara
Benefit Cosmetics
BADgal BANG! Volumizing Mascara
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Urban Decay Cosmetics
24/7 Glide-On Waterproof Eyeliner Pencil
Maybelline
Lash Sensational Sky High Mascara
L'Oréal Paris
Infallible 3-Second Setting Mist Spray
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Prime Prometics
PrimeLash Mascara
Grande Cosmetics
GrandeTUBULAR Tubing Primer with Biotin Peptide
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful & Natural Look
I am usually very picky when it comes to mascara. I have short, thin lashes and sensitive eyes. Honestly, I did not have much expectations from this mascara, but I was genuinely surprised at how good this mascara is. This Bio Charged Plant-Powered Volumizing Mascara instantly lifts my lashes, leaves...
Most Helpful Critical Review
Great ingredients but performance was lacking
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the perfo...
94 results
My favorite!
Verified Reviewer
Reviewed at
This mascara totally surprised me in the best way. Its super lightweight but still gives my short, straight lashes that fuller, lifted look without clumping or making them feel crunchy. The wand really hugs the lashes and makes it easy to get right to the roots, which I love. It layers beautifully too one coat for a natural boost, or a couple for more volume. Plus, its packed with ingredients like shea butter, castor oil, and vitamin C, so I feel like its actually doing something good for my lashes while I wear it. No smudging throughout the day either! A solid win if you're into clean beauty but still want your lashes to pop, this is it my friend. Im hooked, totally worth it. This product was provided for promotional purposes in exchange for my honest review.
Don't buy
Verified Reviewer
Reviewed at
Not at all the quality I expected from this company. Goes on clumpy and unevenly. The applicator is a plastic wedge that doesn't separate or adhere to lashes. Frankly I'm shocked by how bad it is.
Ok mascara
Verified Reviewer
Reviewed at
I tried the PUR Biocharged Mascara, which is a plant-powered formula made with ingredients like shea butter, pea protein, and castor oil. Its supposed to nourish your lashes while giving them volume and length. I was really excited to try this because the ingredients sounded great, and the double-helix brush looked like it would really grab every lash. I did notice some nice length and definition, but honestly, I didnt get much volume at all. I also wish it was waterproofespecially for humid days or long wearbecause by the end of the day, I noticed some smudging both above and below my eyes. Overall, its a decent mascara if youre looking for something more natural and conditioning, but it didnt fully deliver on the volume for me. I received this product for promotional purposes in exchange for my honest review.
Could be better
Verified Reviewer
Reviewed at
I have short, thin Asian lashes, so finding a mascara that delivers lasting volume and length has always been a challenge. Unfortunately, this mascara didnt live up to its claims and left me disappointed. On the positive side, the wand design allowed for a smooth and clean application. After the first coat, my lashes did appear longer and fullerbut the effect didnt last. As the day went on, the mascara began to flake, leading to raccoon eyes, and my lashes gradually lost their curl and volume. Adding more coats only made things worse, as it caused clumping instead of enhancing the look. While I appreciated the wand, the formula itself could definitely use improvementespecially if it were waterproof to help with longevity. I received this product in exchange for my honest review.
Great ingredients but performance was lacking
Verified Reviewer
Reviewed at
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the performance of the mascara was largely a let down. This mascara did add decent length and volume to my lashes, however it was goopy and clumpy going on. Extra brushing only made the issue worse. And within an hour, there were tiny flakes of mascara under my eyes. I'd rather go without mascara then have to deal with wondering how the mascara's performance is faring, and if I look like a raccoon to everyone but I just don't realize it yet. Perhaps with some tweaking of the formula and a new wand, I'd be willing to give this another try out of my love for the ingredients. But for now, I wouldn't recommend this. This product was provided for promotional purposes in exchange for my honest review.