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Highlights
Summary
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Minerals Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Item 2626383
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Beautiful & Natural Look
I am usually very picky when it comes to mascara. I have short, thin lashes and sensitive eyes. Honestly, I did not have much expectations from this mascara, but I was genuinely surprised at how good this mascara is. This Bio Charged Plant-Powered Volumizing Mascara instantly lifts my lashes, leaves...
Most Helpful Critical Review
Great ingredients but performance was lacking
I was excited to try the Bio Charged Plant-Powered Volumizing Mascara, as I'm a fan of "as-natural-as-possible" cosmetics. I love the clean ingredients list which contains fermented red ginseng, shea butter, and vitamin C. The wand being made from castor oil is also pretty cool! However, the perfo...
94 results
I would recommend. It's made of plants, and it's p
Verified Reviewer
Reviewed at
I would recommend. It's made of plants, and it's pretty good. I'm rather happy with the outcome. It adds a ton of volume, looks natural, and lasts the day without smudging. My lashes seem firm enough, like a mascara, yet they're relatively soft. I don't know why, but I find that rigid feeling a little unpleasant. I avoid getting waterproof because of it, but the regular kind works well, and occasionally I forget I'm wearing it. It's quite simple to wipe off, which is something I value; it's really flexible and simple to remove with just a standard cleanser when taking a shower, and it doesn't irritate my eyes after wiping it off. I'm glad there is a "cleaner" mascara that I like available, one that makes my lashes supple rather than brittle.
I love my lashes right now
I'm absolutely obsessed with my new mascara! My lashes have never looked this long and full — I'm seriously in love. Thank you so much for this amazing product! 💖
Pretty good but doesnt last super long
Verified Reviewer
Reviewed at
I think this mascara looks really good and makes my eyelashes very full. My only complaint is is that it doesnt seem to stay on all day. By the end of the day it starts to sneak under my eyes.
Plant Powered Mascara
Verified Reviewer
Reviewed at
This is a solid clean beauty mascara. I think it's innovative with the use of plant ingredients in the formula as well as in the wand. I appreciate it being an eco friendly product and alternative to other mascara on the market. There is no off putting scent to this product. I prefer traditional bristle mascara brushes to the plastic kind. I have oily skin and hooded eyes and after a few hours of wear I noticed some flaking and rubbing off on both my top and bottom eyelid. I have yet to test it out in the desert heat and see how long it can hold out in the brutal weather. I do feel that my lashes looked thicker and more volumized after a few coats of this product. There is no discernible scent. It is a solid choice for those who are looking for a vegan mascara. I would like to see a waterproof version of this mascara for longer lasting results. This product was provided for promotional purposes in exchange for my honest review.
Great volume!
Verified Reviewer
Reviewed at
mascara was amazing! Never tried this brand before and I am a huge mascara lover. I like a deep black shade and lots of volume in my mascara. This one brought both! Very easy to apply. Did not clump at all. I will say barely needed more than one coat. It gave such nice volume and did not feel heavy. The packaging is also aesthetically appealing and the mascara was very easy to remove too. It also did not flake off and stayed on good all day. I would be interested in purchasing this mascara and would recommend it to others. Its a solid product and bids well against other high end mascara brands. I see nothing but good things to say about it, again so very pleased and have been using it every day since I got it!!!!!!!!!!!!!