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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
- Give Back
Let your lashes be full of themselves with tarte's Big Ego vegan mascara!
Benefits
- Ultra-black, flake-free vegan mascara
- Instantly lifts, lengthens & volumizes lashes
- Delivers fully-loaded flutter for 16-hrs
- Lash lovin' formula nourishes & conditions lash hair
- confiDENSE booster brush mimics lashline
- Clump-free formula allows for multiple coats
Features
- flake-free
- 16-hr ongwear
- vegan
- dermatologist tested
- opthalmologist tested
- safe for contact lens wearers
- *based on a clinical & consumer panel study of 32 subjects
- **based on a consumer panel study of 32 subjects after 2 week
Key Ingredients
- Babassu oil: nourishes lashes
- Glycerin: hydrates vitamin b5: has antioxidant, soothing & moisturizing properties
- Hydroxyethylcellulose & sunflower seed wax:plant-derived ingredients that thicken naturally
Apply in a zigzag motion, starting at the base of lashes and pulling through to the tip.
Apply two coats for enhanced volume and drama!
Water/Aqua/Eau, Stearic Acid, Synthetic Beeswax, Helianthus Annuus (Sunflower) Seed Wax, Glyceryl Behenate, Paraffin, Polyglyceryl-6 Distearate, Acacia Senegal Gum, VP/Eicosene Copolymer, Propanediol, Aminomethyl Propanediol, Hydrogenated Starch Hydrolysate, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Panthenol, Lauroyl Lysine, Silica, Laureth-20, Magnesium Stearate, Butylene Glycol, Orbignya Oleifera Seed Oil, 1,2- Hexanediol, Glycerin, Disodium Phosphate, Polysorbate 20, Sodium Phosphate, Tocopherol, Biotinoyl Tripeptide-1, Iron Oxides (CI 77499), Black 2 (CI 77266).
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Everyday
- 1Light makeup
- 1Everyday uses, light weight.
- 1Throw it in the trash do not buy it
- 1Only have to apply two coats. Dries super fast
Describe Yourself
- 133
- 1Casual Dresser
- 1Natural
- 1Long blonde lashes
- 1Straight lashes, don't curl easily
Most Helpful Positive Review
My new holy grail!
I'm not a mascara person or much of a reviews person. I read them, but I don't really write them unless I find something worth writing about. I usually stick to either Lancome's waterproof formula (if I need that) or Better Than Sex/Perversion (Too Faced/Urban Decay) for mascara. I tend to use high-...
Most Helpful Critical Review
Big Ego is Really All Its Got
This mascara is appropriately named because it thinks it's a lot better than it is. Took three coats to do the job other mascaras at this price point do in one. I seriously couldn't believe it's advertised as a "big lash" mascara. Lengthened only a tiny bit and did very much volume. And four hours a...
667 results
Best Mascara EVER
I have purchased lots of mascara. Tarte Big Ego mascara is the best I have ever used. Huge fan!
Good Mascara with different Brush
I use this mascara often, though it is not my favorite. It is pretty easy to apply, but the brush can be awkward. Sometimes I get a little mascara on my eyelid and sometimes it is a little clumpy. It does have a nice black color. It gives me a lot of volume but I can still wear a natural look. I love this mascara but wish it had a better brush.
Great
I really love this
I love this Mascara!!
This Big Ego mascara makes your eyes stand out and lashes so long!
Disappointed
It looks nice on the eyelashes themselves, but after a few hours it smudges and gives really bad raccoon eyes. I was hoping that it would be better, and I do like that it's vegan. Unfortunately I wouldn't purchase again.