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Summary
ColourPop's BFF Volumizing Mascara instantly volumizes the look of lashes while lifting for a dramatic effect. Its twisted nylon fiber brush combs through each lash from root to tip so you can layer it without clumping.
Benefits
- Super volumizing & lifting
- Long-lasting, buildable formula
- Layers effortlessly
- Twisted nylon fiber brush combs through each lash
- Minimizes clumps & flakes
Item 2561416
Step 1: Curl lashes.
Step 2: Work through lashes from root to tip.
Step 3: Build to your desired intensity.
Brownie Points: Water, Oryza Sativa (Rice) Bran Wax, Stearic Acid, Palmitic Acid, Cyclopentasiloxane, Copernicia Cerifera (Carnauba) Wax, Butylene Glycol, VP/VA Copolymer, Euphorbia Cerifera (Candelilla) Wax, C32-36 Isoalkyl Stearate, Polyhydroxystearic Acid, Acacia Senegal Gum, Phenoxyethanol, Stearyl Behenate, Polyvinyl Alcohol, Triethanolamine, Octyldodecanol, Panthenol, Aminomethyl Propanol, Cetearyl Alcohol, Polyglyceryl-3 Stearate, Myristic Acid, Ascorbyl Palmitate, Chlorphenesin, Simethicone, Triethoxycaprylylsilane, Aluminum Dimyristate, Disdodium Stearoyl Glutamate, Nylon-6, Polysorbate 60, Methyl Alcohol, Methyl Acetate, Black 2 (CI 77266), Iron Oxides (CI 77491, CI 77492, CI 77499).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Most Helpful Positive Review
Honestly I would consider buying again
Alright so when I first bought this product I was sorta disappointed with it because it was so clumpy. The formula itself wasn't half bad just the wand picked up so much extra product that I could only apply one layer of mascara if I didn't want to spend 5 minutes picking clumps off and separating m...
Most Helpful Critical Review
Great Lower Lash Line Mascara
This is a nice mascara, but applying it is tricky. I wouldn't bother using it on your top lashes without a waterproof primer because alone it will not hold a curl. It will also flake if applied on the upper lashes, with or without a primer, so contact wearers beware. I didn't test it with a overcoat...
556 results
It's not worth the effort
It took so many coats for any color to stick to my lashes. The formula is super dry and I ended up with fallout on my cheeks. It looks ok in the end, it's more subtle. I'd rather just do a red eyeliner and be done applying in seconds


Review of Shade "Black On Black" BFF Mascara
I wanted to love this mascara so badly, but I personally just didn't love this mascara. While I would say it does curl/lift your lashes, it does smudge. After about 2 hours of wearing it, there is a bit of black underbeath my eyes. I love ColourPop and they have some great products, but sadly this mascara is not as great as some of their other products. If you don't mind a but of smudge, this is perfect for you, especially at the proce point! A lash primer or something of the like could help solve the smudge, as I did not use one.
Immediately going to return
I'm usually not too picky about makeup, but this might be the first product I've immediately decided to return! It took minutes of application to get *anything* to show on my lashes, and what I could get on there ended up being super flaky and unflattering. I really wanted to like this mascara (I have other products of theirs that I love!), but this is so clearly a miss.
Disappointing :(
I wanted to like this mascara, but it was genuinely terrible. The product is very clumpy, and the color doesn't stick to my lashes well so I have to really cake it on for it to show up. For me, the clumpiness can be slightly mitigated by separating my lashes with a spoolie and micellar water, but I wish I didn't have to resort to these shenanigans in the first place.
No color
I got the red and purple and there was no color on my eyes. Didnt even look like i had anything on.
Questions
Q&A
Showing 1 out of 1 Questions
- Q
Is this waterproof?
- Asked by Jo
- Official Answer By ColourPop - Brand EngageHi! This mascara is not waterproof.Was this answer helpful to you