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Highlights
Summary
Step into soft, tousled texture with Not Your Mother's Beach Babe Foam. Its ultra-light, no-salt added formula conditions as it styles, creating crunch-free, touchable waves with more shine and less frizz. With UV defense and a light hold you can say goodbye to stiff styles and sun damage.
Benefits
- Texturizing foam delivers crunch-free, touchable texture for effortlessly beachy waves
- Ultra-lightweight, hydrating formula of Aloe, Sea Kelp, and Sunflower Extract hydrates hair while adding texture
- No salt added and never stiff, sticky, or heavy
- Provides UV Protection to help prevent hair color from fading
- Great for all hair types, including straight and wavy hair
Scent Type
- Toasted Coconut Scent
Item 2641609
Scrunch 1-2 pumps into damp hair, air dry, and watch the tousled texture take over.
Pro Tip for Straight Hair:
- Apply to dry hair
- Braid and let set. Undo and tousle for soft, beachy waves
Water (Aqua) (Eau), PVP, Polysorbate 20, Cocamidopropyl Hydroxysultaine, Polyimide-1, Maltodextrin/VP Copolymer, Macrocystis Pyrifera (Kelp) Extract, Aloe Barbadensis Leaf Juice, Helianthus Annuus (Sunflower) Seed Extract, Glycerin, Butylene Glycol, Isopentyldiol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Coumarin, Benzaldehyde, Vanillin
Shipping Restrictions : This item cannot be shipped via air.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
5/5
I absolutely love the Not Your Mother's Beach Babe Texturizing Foam! It gives my hair that effortless, tousled beach look without the crunch or stickiness that some other products leave behind. The foam is super lightweight, smells amazing—like summer in a bottle—and adds just the right amount of vo...
Most Helpful Critical Review
Smells nice but does nothing for straight hair
If you have fine, pin straight hair like me, especially if it's long, I don't think this product will do much more for you then make your hair dry and hard to detangle. I have zero texture in my hair and I don't really believe there is a product that exists that can make and hold a texture where the...
93 results
Good product but could be better
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

The product comes in a simple plastic component with a pump, nothing special. The product smells really good, a beachy coconut fragrance and the foam is very light. However, while it does give a natural beachy wave, it is very minimal and doesn't last long. It's on the affordable side which I appreciate.
Non sticky mousse
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This was a great lightweight mousse that didn't leave my hair feeling too crunchy or sticky. It has a light pleasant beachy scent that's not overwhelming.
Not my favorite
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I really wanted to love this product but had a really hard time getting used to it. I have short hair, but it is pretty straight and so I started with two pumps and it was way too much and got all the way down to a half a pump if my hair is kind of damp and that seems to work well. You have to be very careful with the amount you're using and exactly when to put it on your damp hair otherwise, it weighs your hair down and makes it look very greasy.
Love it
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Great product! I love using this with my curls, feels so light and smells AMAZING!! Can definitely tell they use coconut as one of their main ingredients. I would definitely purchase, great price for the size!
Great
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Absolutely love this stuff. Very effective, works amazing. Packaging was good, smell isn't strong and it's a great price for awesome product, I will absolutely be using more and more.