Rated 4.57 out of 5 stars
Most Helpful Positive Review Amazing!!
This is now my go to heat protectant/ hair refresher! I used my 20% coupon and bought the travel size of this at the store. I've been wanting to try this, and this was the perfect opportunity. I have wavy/ slightly curvy coarse hair. I can comb out the curl ( but will have some wave) or blow dry it straight no problem. My number one issue in this Tx humidity is frizz. This product helps to control frizz like not other. I like it bc it smells light and clean and doesn't weigh hair down. It makes my hair smooth, shiny (not oily), and touchably soft! I will definitely be investing in a full size bottle! That says a lot bc normally I wouldn't spend that much on a product. Try it!
Most Helpful Critical Review Wish they wouldn't put protein in everything!
I loved this until I had to break up with it. It did everything I wanted, until the protein in it ruined it all. I loved how hair felt until it started getting overloaded with protein and started getting coarse, rough, wiry, and frizzy. I'm so, so, SO disappointed this has wheat protein and a few others on top of it. I loved it until it caused issues and I couldn't use it anymore, which was about a week. I hope the protein in everything for hair trend ends soon.
Reviewed by 309 customers Pleasantly Surprised!
Mari from Wallkill
I have naturally curly hair but have been using it long and straight for years (subjecting it to years of abuse from blow drying and flat ironing). Recently I cut it all off super short with the hopes of simplifying my hair routine and giving my hair a much needed reset. But finding the right product that will allow my curls to shine without looking greasy and weighed down or crispy and dry, is always a mission until I found this. It really does leave my natural curls looking and feeling soft. Now I wash my hair, spray this on and finger dry my locks in 5 - 10 minutes with a diffuser. I couldn't be happier and I'm no longer a prisoner of my hair. I love my hair now and embrace my curls!!! Finally, a product that delivers the results it promises!!!
Marybek from Denver
Previously I was using pureology for detangler it was my absolutefavorite until I tried this invisible primer by B&B!! I swear by this and it's my holy grail!!! I have curly thin hair. It's super light weight so it won't pull those curls down. Leaves your hair so moisturized your curls will bounce!! And it smells great!! Once I'm out of the bondie boost curl boss shampoo and conditioner I plan to try B&B invisible shampo and conditioner!!
Always have to have this
Marieb from Margate,Fl
Nothing bad to say! Dries mr hair very quick - I've given it to other people and they 😍 love it
DD from Tampa FL
I use this product for my daughters hair. she has extremely dry curls and this primer not only softens her curls but adds shine and definition! If you are skeptical buy the travel size like I did! I am now going to purchase this one! Love love love < 3
Smells great and makes hair super soft!
Truxci from US
I was hesitant to try this because I checked a small bottom in store and it seemed I scented and overpriced. My hairdresser insisted I try it, so I said, "Go big or go home." Tried it out and it smells great and leaves my hair softer than any other heat protectant I've tried!
I would definitely by this again!
Jessica from Dana point Ca.
You can use it on both straight or curly hair. My hair is definitely softer.
Better Than Olaplex
starbby1 from SA,TX
Just like the title says it works so much better than olaplex. My hair is so smooth and healthy the more I use it!!
Best Heat Protectant..
Rachel from Tulsa, OK - Humidity Capital of the USA!
This product is by far one of the best heat protectants I've used in a while. My flat iron styles last a lot longer with this product. I got a free sample for my birthday and will most likely purchase. Don't need a lot either, so very cost effective! Very impressed and surprised by this one!
This is excellent!
Judy from Highland, IN
Best product for blow drying
Great for fine hair
Katie from Tx
Makes my hair soft, smooth, and detangled but doesn't weigh it down
Malachi from Michigan
I don't even use this as a proper for styling tools! I just have damaged, dry, tangled hair. After I towel dry, I spritz this all over and it makes my hair so much more workable and moisturized! And when it dries, my hair isn't greasy or weighed down! Will keep this stocked in my cabinet for sure!
idnar667 from Rockford, IL
I was using Aveda leave-in conditioner that was a cream and was looking for something similar but decided to give this a try. I was skeptical because it's a spray. I was surprised after only 2 uses between this and the shampoo my hair is actually softer and lighter feeling. I will be using this from now on.
Bb lover! from Marietta, Georgia
I started using this product and it does not leave my hair crispy, crunchy, or hard at all! It also really does work great with humidity! I was out at a baseball game in really humid Georgia weather and my curls actually held up! Another plus is the heat protection. I decided to try it with straight hair too, and my hair actually looks softer & shinier than other times I had straightened it with different products. Super great :)
Makes my hair expand
Disappointed from Rhode island
I don't get the good reviews. I got the mini version as a birthday gift from Ulta and it does nothing to keep my hair from being frizzy. In fact, my hair expands ridiculously in the humidity and it's been super humid here in Rhode Island. Kind of glad since it costs so much, but still in the lookout for that magical product to keep my hair from being frizzy and give my hair that glossy silky look for my curls/waves.
I like it!!
Princsea from California
I tried it and liked it!!! It softens and helps the frizz!! I will try the other products!!!
Hair so soft
Melissa from Austin, TX
I use this before blow drying and heat styling and it leaves my hair soooo soft! I definitely recognize a difference.
Amanda from Texas
Got this for my birthday gift. My hair is super thick and wavy and gets oily quickly. This is so light weight! It smells incredible and left my hair so soft without weighing it down! Will definitely buy again!
Jess from Tempe
I was browsing Ulta for a heat protectant for my medium-thick, naturally straight hair and came across this goodie. Honestly if it didn't do anything else for me, I'd still use it just for the smell (SO good)!! But it does help with my frizz after blow drying and adds a little extra shine. I didn't know I needed this in my life. I'm obsessed! Now I look forward to the days I wash my hair. :)
Keeps tresses nice
Kat from Raleigh
Works well to keep my hair from damage by my flat & curling irons.
carashorts from Utah
I love this hair product so much. It smells amazing. Does what it says. Worth the money.
I have purchased this product twice!
Didi from Ft. Smith
I am very happy with this product. I have Hilighted hair and this does a great job of protecting it from blow drying and sun. It does not weigh my hair down. I love it.
I would buy this product again and again
Krissy from Tulsa, OK
I use this as a detangler, heat protectant, UV protectant on my hair and my 5yo daughters hair. Smells amazing and really works. This is my second bottle, it lasts forever. My daughter loves it too!
This is my go to product when flat ironing
Deb from Atlantic Beach, NC
I spray this on my hair a few minutes before flat ironing and work it through my hair. It always comes out nice and shiny.
I will definitely buy this product again!
Lee from Eastlake Ohio
On damp hair before blow drying helps control frizz
Love for my hair, causes neck acne
Nancy from Artesia,CA
I absolutely love this for my hair!! I only had to use about 4-6 sprays for my long, thick wavy hair and it helped tame frizz so well. BUT!!! Shortly after consisted useable i noticed acne on my neck which I NEVER used to have, mind you I am acne prone. Neck acne is so much more stubborn to get rid of. I docked off a star because of that. Otherwise for the hair, it's amazing. I will not repurchase however. I'd rather find another product than deal with the neck acne.