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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
MAËLYS B-FLAT Belly Firming Cream is clinically proven to fade the look of stretch marks and target the look of loose skin on the belly. It's crafted with invigorating Brazilian Peppertree extract to smooth the look of fatty skin & Bentonite, an oil-absorbing clay, to help visibly improve skin tone.
Benefits
- Fades the look of stretch marks
- Promotes a smoother looking belly
Research Results
- Clinically proven to decrease the look of stretch marks.
- Clinically proven to promote smoother-looking belly skin.
- *Based on a 56-day clinical trial with 28 participants.
Key Ingredients
- Formulated without: Parabens, SLS, and Phthalates.
- Bentonite Firming Complex: A potent blend of nourishing Avocado Extract, hydrating Shea Butter, and oil-absorbing Bentonite Clay, that is shown to help diminish the look of stretch marks and visibly firm the skin.
- Brazilian Peppertree: A plant extract that helps invigorate the skin and is proven to smooth the look of fatty skin.
Apply a generous layer to stretch marks and loose skin in the belly area. Massage into the skin in circular motions until fully absorbed. You may start to feel a warming sensation, that's totally normal! If you're not into the tingle, we recommend waiting at least 20 minutes after a shower before applying. Use twice a day for best results.
Water (Aqua), Hydrogenated Polyisobutene, Glycerin, C12-15 Alkyl Benzoate, Stearyl Alcohol, Caprylic/Capric Triglyceride, Acrylates Copolymer, Cetyl Alcohol, Dimethicone, Squalane, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Tocopheryl Acetate, Sodium Hyaluronate, Bentonite, Propylene Glycol, Butylene Glycol, Bisabolol, Paullinia Cupana (Guarana) Fruit Extract, Schinus Terebinthifolius Seed Extract, Persea Gratissima (Avocado) Fruit Extract, Butyrospermum Parkii (Shea) Butter Extract, Triticum Vulgare (Wheat) Germ Oil, Ethylhexylglycerin, Ceteareth 20, Phenoxyethanol, Vanillyl Butyl Ether, Chlorphenesin, Sodium Hydroxide, Sodium Carbonate, Fragrance (Parfum), Geraniol, Hexyl Cinnamal, Linalool, Yellow 6 (CI 15985),Yellow 5 (CI 19140), Red 33 (CI 17200).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free 4 piece gift with $50 Maelys purchase (valid thru 7/12/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 36 Questions
- Q
Does this B-Flat help the appearance of surgical scars on the tummy?
- Asked by M.O.
- Official Answer By MAELYS - Brand EngageB-FLAT may help improve the appearance of surgical scars, but it’s important to only apply it on fully healed skin. 💖 We’ve heard from other customers who’ve seen improvements in the look of their scars with consistent use. As always, we recommend doing a patch test first when trying any new product! 😊Was this answer helpful to you
- Q
Is this specific product vegan?
- Asked by A
- Official Answer By MAELYS - Brand EngageYup, B-FLAT is totally vegan. 😊Was this answer helpful to you
- Q
Can I shower an hour after applying? Or will that reduce effectiveness?
- Asked by Sarah
- Official Answer By MAELYS - Brand EngageGreat question! For best results, it’s ideal to shower first and apply on dry skin. If you can’t, wait a few hours after showering before applying. Just a heads-up, applying on damp skin right after a shower can make the warming sensation stronger! 🔥😊Was this answer helpful to you
- Q
How do you recommend using B FLAT and RELURE together? My main skin concern is loose skin on my belly postpartum. Should i be using B TIGHT on my belly too?
- Asked by J
- Official Answer By MAELYS - Brand EngageFor a powerhouse combo, use RE-LURE first, let it fully absorb, then layer B-FLAT on top—perfect for targeting that belly. B-TIGHT works wonders too, but it’s not focused on the belly area specifically. You’ve got this! 💪✨Was this answer helpful to you
- Q
In many of your answers you talk about the results of clinical trials. Where can I read (please provide a link) these very results?
- Asked by יורי
- Official Answer By MAELYS - Brand EngageYou can check out the reviews on our website, and you’ll also find honest feedback from real women who’ve tried it here on the ULTA's product page too! 💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Daily Use
- 1Fine Lines/Wrinkles
- 1Everyday
- 1While wearing spandex
- 1Post Baby
Describe Yourself
- 1Beauty Conscious
- 1Ulta Diamond Member
- 1114 lbs, work our on regular basis, 2kids, 49yo
Skin Type
- 10Normal
- 5Dry
- 4Combination
- 3Oily
Most Helpful Positive Review
I've been using this for
I've been using this for a month now and it has definitely smoothed the skin on my abdomen and love handle areas- it is basically youthful again, which is such a wonderful feeling :blush: I didn't have dark stretch marks before, just residual thin, loose skin that had been stretched out and never re...
Most Helpful Critical Review
Good product, 3.5/5 stars
I saw B-Flat advertised online, and thought I'd give it a shot. You can see from the picture, that after one month of using this morning and night, there is some evidence of lightening of my stretch marks. I wouldn't say it has tightened my skin at all, but it's a lovely moisturiser that has made my...
8077 results
Test before you apply all over!!
This product BURNS and it fave me hives on my stomach!
Works if you're consistent
Ive been consistent with Maelys since day 1 i use the B-flat, B-flex and most of all B-thicc . Ive tried one of the serums and 2 products from online purchase. So far b-flat and b-thicc and overnight body whop are my top 3. Im about to be on my 3rd bottle of B-flat & b-thic and second batch of overnight toning body whip which by the wayyyyy that melotonin gets your body TIRED. i be ready to sleep after i spread that body butter all over my body after a long shower.
Does not do what it claims. Don't waste your money
B-Flat and all of the Maelys products I have tried do absolutely nothing that they claim they do, I have tried most of them. Maybe they moisturize at best. It's a shame that they mislead people with false claims.
Good for post baby belly
I'm almost done with my first bottle. This is tightening the loose skin from post pregnancy almost 4 years ago. I've been very self conscious of my belly. It seems to be fixing the looser skin texture. I think the burning tingle feels good. Makes me think its working. I ordered a second bottle along with the Get Dreamy.
It works
I am thrilled to announce that I've been only using it for a couple weeks and I can see a definite difference in my stomach area. I use this in conjunction with that get dreamy whip that I put on at night