Beauty in 2 hours or less—order online, pick up in store.

Use the following zoom and pan buttons to control the image that follows them

MAËLYS B-FLAT Belly Firming Cream #1
MAËLYS B-FLAT Belly Firming Cream #1

 B-FLAT Belly Firming Cream

Only at Ulta

$53.00

or

Replenish & Save

Size:3.4 oz

Offers

Pickup and delivery options

In stock and ready to ship

Save 5% on your first subscription order, then 5% on every recurring order. Enjoy free shipping and cancel anytime!

Details

Benefits

  • Promotes smoother-looking belly skin.
  • Decreases the look of belly skin roughness.

Research Results

  • Clinically proven to promote smoother-looking belly skin.
  • Clinically proven to decrease the look of belly skin roughness.
  • *Based on a 56-day clinical trial with 28 participants.

Key Ingredients

  • Formulated without: Parabens, SLS, and Phthalates.
  • Brazilian Peppertree: A powerful bioactive derived through supercritical CO₂ extraction that helps to reduce the appearance of visible puffiness and unevenness. Skin looks smoother, more toned, and more contoured with continued use.
  • Bentonite Firming Complex: Unroasted Shea Butter Extract supports the look of contoured skin, Avocado Seed Extract supports the appearance of firmness, & Bentonite Clay acts as a progressive-release delivery system generally shown to help visibly reduce the appearance of stretch marks over time.

Item 2560649

How To Use

Apply a generous layer to stretch marks and loose skin in the belly area. Massage into the skin in circular motions until fully absorbed. You may start to feel a warming sensation, that's totally normal! If you're not into the tingle, we recommend waiting at least 20 minutes after a shower before applying. Use twice a day for best results.

Ingredients

Water (Aqua), Hydrogenated Polyisobutene, Glycerin, C12-15 Alkyl Benzoate, Stearyl Alcohol, Caprylic/Capric Triglyceride, Acrylates Copolymer, Cetyl Alcohol, Dimethicone, Squalane, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Tocopheryl Acetate, Sodium Hyaluronate, Bentonite, Propylene Glycol, Butylene Glycol, Bisabolol, Paullinia Cupana (Guarana) Fruit Extract, Schinus Terebinthifolius Seed Extract, Persea Gratissima (Avocado) Fruit Extract, Butyrospermum Parkii (Shea) Butter Extract, Triticum Vulgare (Wheat) Germ Oil, Ethylhexylglycerin, Ceteareth 20, Phenoxyethanol, Vanillyl Butyl Ether, Chlorphenesin, Sodium Hydroxide, Sodium Carbonate, Fragrance (Parfum), Geraniol, Hexyl Cinnamal, Linalool, Yellow 6 (CI 15985),Yellow 5 (CI 19140), Red 33 (CI 17200).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

MAËLYS

B-FLAT Belly Firming Cream

4.7(9208)
$53.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Step 2

Step 3

Current Product

MAËLYS

B-FLAT Belly Firming Cream

4.7(9208)
$53.00

Similar items for you

12 items

We think you'll like

12 items

Sponsored products

12 items

Review Snapshot

by PowerReviews

9208 ReviewsWrite a Review
64%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best For
Describe Yourself
Skin Type
Most Helpful Positive Review
People Say "No Cream Can Do That" They Are SOOO WRONG!! THIS

I will admit I thought the same but after my 1st bottle I was all in. It's not a miracle weight loss cream, but it will smooth your stretch marks, tighten your skin, make it smoother, firmer, AND if you are on a weightloss or exercise journey then this cream (and all thr others) are a MUST!! For me ...

Versus
Most Helpful Critical Review
Be better than me and read the instructions first!

During the "21 days of beauty" promo I decided to buy both arms and belly tightening creams and used them at the same opportunity. It didn't even occur to me that I should read the instructions of use. After all, it was "just a moisturizer" and who reads the instructions to use a moisturizer? Well, ...

9208 results

Pumps

Submitted 5 days ago

By Regan

From Brighton co

So i have bought 2 bottles now returned one and got aanother one same problem so i just said forget it and unscrew the pump every day, its a mess it flies everywhere a d im just over it. Anyone elsr have this issue?

Was this review helpful to you?
Not sure about purchasing again

Submitted 9 days ago

By Dianne

From NY

I have had this product for about 2 weeks and it has not lived up to what it says it can do. My stomach has not been affected by it and my stretch mark are still as visible from the day I brought it and started using it. May not purchase again.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Don't waste your money

Submitted 16 days ago

By Don't buy

From Florida

I brought three of the beef flat products and none of them have work for me at all and no, I'm not overweight. I just have a little more stomach than I would like and they don't work.

Was this review helpful to you?
Waist money

Submitted 29 days ago

By Ja

From Rancho cucamonga

Didnt do anything dont waste your money

Was this review helpful to you?
Excellent

Submitted 1 month ago

By Nonny

From Merced, CA

My experience with my mommy overhang was very small. I didn't feel like I needed a tummy tuck, so I decided to try these products instead. I've been using them consistently for three weeks, and they've helped firm up my stomach area. I started with the Body Whip, which gave me good results, and now I'm using B-Flat and have seen even more improvement. My pregnancy overhang is now gone. Keep in mind that everyone's body is different, so if your overhang is more significant, your results may vary.

Was this review helpful to you?

Q&A

Showing 5 out of 51 Questions
Q
Does it make your skin feel warm
Asked by Maur
Official Answer By MAELYS - Brand Engage
This may cause a warming sensation as part of the formula’s activity from the ingredient Vanillyl Butyl Ether (VBE). It’s totally normal and safe, though it may not happen to everyone. We recommend avoiding application after hot showers or workouts to keep the sensation mild. Also, a friendly reminder to always patch test when trying new products! 🌸Was this answer helpful to you
Q
how long does it take to see results?
Asked by Gloria
Official Answer By MAELYS - Brand Engage
Results vary, but many customers start seeing a difference within 4–8 weeks of consistent, twice-daily use. 💜Was this answer helpful to you
Q
Is this product supposed to to tingle and make skin burn and hot to touch after you apply it?
Asked by Candice
Official Answer By MAELYS - Brand Engage
Some of our products contain Vanillyl Butyl Ether (VBE), which can cause a warming sensation as it gets to work. It’s totally normal and safe, though the intensity varies for everyone. To keep the sensation mild, we recommend avoiding application after hot showers or workouts to keep the sensation mild. 💟Was this answer helpful to you
Q
This is probably a stupid question, but does using this product or the "get dreamy" either one give the appearance of looking thinner after so many applications? I read that they both have properties that tighten the skin, which to me makes it sound like it'll help you look thinner, but wanted to ask just to know for sure if it were a possibility. After 4 kids spanning from age 20-37, I've done pretty good at staying small (for being 5'2, hung in around 125-130, size 3-5) then hit 40 & that weight # went up about 10 lbs or so & on my small frame it looks horrendous & has really hurt my self esteem & self worth & confidence
Asked by RhiCara
Official Answer By MAELYS - Brand Engage
We hear you! 🌸 While our products are not for weight loss, they are designed to firm and smooth the skin's appearance, which can help you look more toned. For the best results, we recommend pairing B-FLAT with GET-DREAMY. Just let the B-FLAT absorb fully before applying GET-DREAMY on top for an extra boost while you sleep! 💞Was this answer helpful to you
Q
Can this be used other places on the body? Like neck or legs?
Asked by Beauty Buff
Official Answer By MAELYS - Brand Engage
Great question! B-FLAT is specifically made for the tummy! It’s clinically proven to help fade the look of stretch marks and give you smoother-looking belly skin. For the neck, you definitely want to check out B-POISED, which is proven to reduce the look of wrinkles in the neck and décolleté area for a younger appearance. 💖 For the legs, we recommend B-FOXY! This clinically proven reshaping cream helps to firm the appearance of thighs and contour the look of saggy skin, giving you an all-around smoother silhouette. 🌸Was this answer helpful to you