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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
MAËLYS B-FLAT Belly Firming Cream is clinically proven to fade the look of stretch marks and target the look of loose skin on the belly. It's crafted with invigorating Brazilian Peppertree extract to smooth the look of fatty skin & Bentonite, an oil-absorbing clay, to help visibly improve skin tone.
Benefits
- Fades the look of stretch marks
- Promotes a smoother looking belly
Research Results
- Clinically proven to decrease the look of stretch marks.
- Clinically proven to promote smoother-looking belly skin.
- *Based on a 56-day clinical trial with 28 participants.
Key Ingredients
- Formulated without: Parabens, SLS, and Phthalates.
- Bentonite Firming Complex: A potent blend of nourishing Avocado Extract, hydrating Shea Butter, and oil-absorbing Bentonite Clay, that is shown to help diminish the look of stretch marks and visibly firm the skin.
- Brazilian Peppertree: A plant extract that helps invigorate the skin and is proven to smooth the look of fatty skin.
Apply a generous layer to stretch marks and loose skin in the belly area. Massage into the skin in circular motions until fully absorbed. You may start to feel a warming sensation, that's totally normal! If you're not into the tingle, we recommend waiting at least 20 minutes after a shower before applying. Use twice a day for best results.
Water (Aqua), Hydrogenated Polyisobutene, Glycerin, C12-15 Alkyl Benzoate, Stearyl Alcohol, Caprylic/Capric Triglyceride, Acrylates Copolymer, Cetyl Alcohol, Dimethicone, Squalane, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Tocopheryl Acetate, Sodium Hyaluronate, Bentonite, Propylene Glycol, Butylene Glycol, Bisabolol, Paullinia Cupana (Guarana) Fruit Extract, Schinus Terebinthifolius Seed Extract, Persea Gratissima (Avocado) Fruit Extract, Butyrospermum Parkii (Shea) Butter Extract, Triticum Vulgare (Wheat) Germ Oil, Ethylhexylglycerin, Ceteareth 20, Phenoxyethanol, Vanillyl Butyl Ether, Chlorphenesin, Sodium Hydroxide, Sodium Carbonate, Fragrance (Parfum), Geraniol, Hexyl Cinnamal, Linalool, Yellow 6 (CI 15985),Yellow 5 (CI 19140), Red 33 (CI 17200).
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Questions
Ask a QuestionQ&A
Showing 5 out of 35 Questions
- Q
Is this specific product vegan?
- Asked by A
- Official Answer By MAELYS - Brand EngageYup, B-FLAT is totally vegan. 😊Was this answer helpful to you
- Q
Can I shower an hour after applying? Or will that reduce effectiveness?
- Asked by Sarah
- Official Answer By MAELYS - Brand EngageGreat question! For best results, it’s ideal to shower first and apply on dry skin. If you can’t, wait a few hours after showering before applying. Just a heads-up, applying on damp skin right after a shower can make the warming sensation stronger! 🔥😊Was this answer helpful to you
- Q
How do you recommend using B FLAT and RELURE together? My main skin concern is loose skin on my belly postpartum. Should i be using B TIGHT on my belly too?
- Asked by J
- Official Answer By MAELYS - Brand EngageFor a powerhouse combo, use RE-LURE first, let it fully absorb, then layer B-FLAT on top—perfect for targeting that belly. B-TIGHT works wonders too, but it’s not focused on the belly area specifically. You’ve got this! 💪✨Was this answer helpful to you
- Q
In many of your answers you talk about the results of clinical trials. Where can I read (please provide a link) these very results?
- Asked by יורי
- Official Answer By MAELYS - Brand EngageYou can check out the reviews on our website, and you’ll also find honest feedback from real women who’ve tried it here on the ULTA's product page too! 💕Was this answer helpful to you
- Q
Which one do I use for cellulite all over my thighs front and back of them?
- Asked by LV
- Official Answer By MAELYS - Brand EngageB-FLAT is more for the tummy area. For cellulite on the thighs, we recommend checking out B-FOXY & B-TIGHT! 💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Daily Use
- 1Fine Lines/Wrinkles
- 1Everyday
- 1While wearing spandex
- 1Post Baby
Describe Yourself
- 1Beauty Conscious
- 1Ulta Diamond Member
- 1114 lbs, work our on regular basis, 2kids, 49yo
Skin Type
- 10Normal
- 5Dry
- 4Combination
- 3Oily
Most Helpful Positive Review
I've been using this for
I've been using this for a month now and it has definitely smoothed the skin on my abdomen and love handle areas- it is basically youthful again, which is such a wonderful feeling :blush: I didn't have dark stretch marks before, just residual thin, loose skin that had been stretched out and never re...
Most Helpful Critical Review
Good product, 3.5/5 stars
I saw B-Flat advertised online, and thought I'd give it a shot. You can see from the picture, that after one month of using this morning and night, there is some evidence of lightening of my stretch marks. I wouldn't say it has tightened my skin at all, but it's a lovely moisturiser that has made my...
8073 results
It works
I am thrilled to announce that I've been only using it for a couple weeks and I can see a definite difference in my stomach area. I use this in conjunction with that get dreamy whip that I put on at night
Been using for months with no results
Been using this product for about 6 months and have seen zero results. I even feel that light burn after application that should imply that its working.
Not effective
Save your money !!!👎🏻
30 days 2 times a day nothing
This was nothing but pain. I followed the directions. I used the product everyday twice a day. It burned for a full 2 hours each time and tgen was itchy. 5 hours a day of discomfort and zero results. I still have all my stretch marks and cellulite bumps and chucks. Skin still sags on all the same places. I am a fit mom who lost a good amount of weight. I really wanted this to work. Honestly I should just be happy with my body the way it is. Its literally only my stomach area that is an issue anyway. A high rise bikini covers the issue and I am still smoking at 43. I just wish I didnt waist my money on this foolishness. Or go through the physical pain it causes. I feel stupid and duped.
Seeing some results
I've been using it in the day time and "Get Dreamy" at night.