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Not Your Mother's aura boost Thickening Shampoo
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Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
104 results
Smells great
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo cleans well and smells fantastic. The smell is favorite part. It cleans like most shampoos do and my hair seems slightly thicker. Wish the scent lasted longer!
Adds great volume, smells amazing, and comes in cu
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I've tried a lot of thickening shampoos, and most of them tend to leave my hair feeling dry or stiff—but Not Your Mother's Aura Boost Thickening Shampoo completely surprised me. First off, the packaging is so cute and eye-catching. It looks great in my shower and feels a little more elevated than your typical drugstore bottle. The scent is absolutely amazing—fresh, uplifting, and the kind of fragrance that actually lasts without being overpowering. Every time I use it, it feels like a mini aromatherapy moment. Performance-wise, this shampoo truly delivers. It added noticeable volume and fullness to my hair while still leaving it soft, touchable, and hydrated. No dryness, no rough texture—just lightweight lift from roots to ends. If you usually struggle with thickening shampoos that strip moisture, this one is a game-changer. Highly recommend if you want volume and healthy-feeling hair!
Smells amazing and leaves my hair looking great!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
First off, I have to say that this shampoo smells amazing! I admire the packaging it's one of my faves and in as little as two uses I noticed how it leaves my hair looking smooth and strong. I'm glad I got to try this one out and can't wait to see how it continues to affect my hair.
The chai scent is unique and refreshing
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
As someone with fine thin hair when there's a product that has a thickening opportunity, it's one I want to try. I would say this product helped my hair look more full without making it feel super heavy. I wouldn't say in the month that I've used it my hair feels thicker but when I style it, it looks thicker. The Bottle itself is a really fun design, and I like looking at it and using it. But the best selling point in my opinion of this product is the chai sent. I think more brands need to start using this scent for their products. This lingers in my hair all day and I love going to bed smelling my hair.
Love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I really liked this shampoo it made my hair really soft and shiney and really did make my hair look thicker and gave me a lot of volume and makes my hair feel so clean I give it a 10!