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Not Your Mother's aura boost Thickening Shampoo
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Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
104 results
Shampoo for less breakage on thin, curly hair 👩🏽🦱
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Since using this thickening shampoo, my roots and new hair growth have felt stronger. I have less breakage on my ends and my hair appears less frizzy after using it. It doesn't leave any residue and it smells amazing!
Volumizing
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This shampoo made my hair, feel clean, but still added volume without leaving any residue. I really like how it feels on my scalp and how my hair dries with more volume naturally.
Smells great
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I loved the s.ell of this shampoo!!! I did not think it did a great job lathering though. Also I did not notice a significant change in my hair thickness. I t did a great job cleaning and leaving my hair feeling clean for a few days.
It's alright!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This was a decent shampoo overall but not the greatest for my hair. I have thin wavy hair but a lot of it. I did get a small volume boost but no more than I would blow drying my hair upside down. I think this would be great for hair that doesn't lean towards fine and probably best for non straight hair also. The shampoo smells great. A subtle extra frangrance scent smelling straight from the bottle but nothing to overpowering when pouring into hand or onto hair. It lathers nicely, didn't feel stripping, and left my hair looking a feeling clean.
Not on my repurchase
Hair Type Wavy Hair
So, I have thin, wavy hair, and I can't say I don't recommend this enough. At first it was working well, but after 2 weeks of using this it weighed my hair down so much. Now if I were to swap the shampoo and just use the conditioner its ok, but even then I would switch it out. I feel that it made my hair oily within a day too.