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Not Your Mother's aura boost Thickening Shampoo #1
Not Your Mother's aura boost Thickening Shampoo #1

 aura boost Thickening Shampoo

$10.99

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Size:13.0 oz

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Details

Benefits

  • Hair shampoo for women helps thicken and add volume to stressed, depleted hair
  • Helps support stronger strands that look and feel healthier
  • Creamy lather gently cleanses without stripping
  • Helps fortify with green tea extract, peptides, and magnesium
  • Leaves hair feeling full, soft, and clean
  • Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
  • Great for all hair types, including straight hair, wavy hair, and curly hair
  • Safe for color treated hair

Scent Type

  • Vanilla Chai Scent

Formulated Without

  • Sulfate Surfactants
  • Parabens

Item 2649494

How To Use

Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.

Ingredients

Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate

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aura boost Thickening Shampoo

4.4(104)
$10.99

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Review Snapshot

by PowerReviews

104 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi

I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...

Versus
Most Helpful Critical Review
Fail

My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...

104 results

Shampoo for less breakage on thin, curly hair 👩🏽‍🦱

Submitted 17 days ago

By JalinA

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

Since using this thickening shampoo, my roots and new hair growth have felt stronger. I have less breakage on my ends and my hair appears less frizzy after using it. It doesn't leave any residue and it smells amazing!

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Volumizing

Submitted 20 days ago

By SandyS

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

This shampoo made my hair, feel clean, but still added volume without leaving any residue. I really like how it feels on my scalp and how my hair dries with more volume naturally.

Was this review helpful to you?
Smells great

Submitted 2 months ago

By NicoleS

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I loved the s.ell of this shampoo!!! I did not think it did a great job lathering though. Also I did not notice a significant change in my hair thickness. I t did a great job cleaning and leaving my hair feeling clean for a few days.

Was this review helpful to you?
It's alright!

Submitted 2 months ago

By AileenB

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

This was a decent shampoo overall but not the greatest for my hair. I have thin wavy hair but a lot of it. I did get a small volume boost but no more than I would blow drying my hair upside down. I think this would be great for hair that doesn't lean towards fine and probably best for non straight hair also. The shampoo smells great. A subtle extra frangrance scent smelling straight from the bottle but nothing to overpowering when pouring into hand or onto hair. It lathers nicely, didn't feel stripping, and left my hair looking a feeling clean.

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Not on my repurchase

Submitted 2 months ago

By star

From unknown

Hair Type Wavy Hair

So, I have thin, wavy hair, and I can't say I don't recommend this enough. At first it was working well, but after 2 weeks of using this it weighed my hair down so much. Now if I were to swap the shampoo and just use the conditioner its ok, but even then I would switch it out. I feel that it made my hair oily within a day too.

Bottom Line No, I would not recommend to a friend

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