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Not Your Mother's aura boost Thickening Shampoo #1
Not Your Mother's aura boost Thickening Shampoo #1

Not Your Mother's aura boost Thickening Shampoo

$10.99

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Size:13.0 oz

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Details

Benefits

  • Hair shampoo for women helps thicken and add volume to stressed, depleted hair
  • Helps support stronger strands that look and feel healthier
  • Creamy lather gently cleanses without stripping
  • Helps fortify with green tea extract, peptides, and magnesium
  • Leaves hair feeling full, soft, and clean
  • Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
  • Great for all hair types, including straight hair, wavy hair, and curly hair
  • Safe for color treated hair

Scent Type

  • Vanilla Chai Scent

Formulated Without

  • Sulfate Surfactants
  • Parabens

Item 2649494

How To Use

Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.

Ingredients

Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate

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What do you want to know about this product?

Review Snapshot

by PowerReviews

94 ReviewsWrite a Review
75%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi

I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...

Versus
Most Helpful Critical Review
Fail

My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...

94 results

Fail

Submitted 16 days ago

By Diane

From Somerville, NJ

Hair Type Wavy Hair

My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure how a product that leaves residue is going to provide volume. This is now in the trash.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Great shampoo to clean but not strip hair, even be

Submitted 1 month ago

By victoriaj258_7685

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I appreciate that the bottle is easy to use, even in the shower. The scent is nice and it leaves my hair feeling very clean but not stripped of nutrients. For the price you can't beat it!

Was this review helpful to you?
Ehhh not for fine thin hair

Submitted 1 month ago

By wendyygonzalezz_9757

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

This shampoo didn't do much for my hair expect dry it out and tangle my hair a lot more during my showers and hair appointments ash days. The scent is clean and manageable.

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10/10 recommend!

Submitted 1 month ago

By Sophia V

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

This made my hair so silky, bouncy, and voluminous! The packaging is adorable and I can't stop using this shampoo + conditioner duo! The fragrance smells so good too!

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Hydrating and Thickening for Fine Hair

Submitted 1 month ago

By korinnes3_8667

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I have fine oily hair and I lived this product normally I question anything that is thickening and or hydrating as it weighs down my fine hair and makes it more oily however this made my hair feel clean and not weighed down at all I am pleasantly surprised I am also a huge fan of the scent clean but not overwhelming

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