Rated 4.68 out of 5 stars
Most Helpful Positive Review Great results using this brush!
Even though I'm 60, I have never used a brush to apply foundation. The lady at Ulta told me to use a makeup brush and it would help my makeup to go on smoother and last longer. I was skeptical but tried it and it really made a difference. Made my makeup blend better, and last all day. My complexion hasn't looked this good in years. Very happy with this purchase.
Most Helpful Critical Review Broke after 3 weeks
I don't usually write bad reviews but unfortunately with this one I had to. I bought this brush about 3 weeks ago and I was super excited! I bought 2 of these brushes and they were definitely investment for me as I am a college kid on a budget. Unfortunately this morning while putting on my makeup the brush completely broke in half with the top part detaching from the bottom. Like I said these were kind of an investment for me so it was upsetting for them to break so fast
Reviewed by 1234 customers Love it
Stacey from Pearland TX
Use this to apply my tinted moisturizer and love it
This brush works fine!
Mama Amber from Sonora, Ca
Love it, works great for the task at hand. Only bad thing is the price and doesn't clean well, so not sure if it's longevity will be worth the price in the end. But all in all good little brush
The only foundation brush I'll ever use.
Cristina from Maryland
Enough said. Worth the price, hands down.
Bianca from Tennessee
I use the brush with my liquid foundation & it works perfectly. I also use it to dab in my concealer and the finish is beautiful. Such a good quality brush. Feels nice when you hold it not too heavy. Highly recommend.
Undisclosed from Undisclosed
My favorite brush definitely worth the money
Ashlash from Canton, Ga
I was cleaning mine this afternoon and it made me stop and think just how long I've had it now. This is probably gonna sound so gross but 6 years at least!! As I was washing it I was impressed it had lasted as long as it did. At that very moment chunks of Brissels started to fall out. I stopped scrubbing it so hard. Letting it dry and will see how it does in the morning but I will not be upset if I have to go buy a new one tomorrow. I've used it for liquid foundation. My foundation has almost always been flawless.
Nana from Winchester
I love this foundation brush applies evenly ! It's literally amazing !
My favorite foundation brush!
Bex from CT
I use this to buff in liquid foundation and I love the finish I get!
Great Foundation Brush
Spange from Prospect, KY
I have never used a brush to apply foundation before but now I won't go back. Seamless application. Thanks for the recomendation Ulta!
Morgan Douglas from IL
I used to be loyal to sigma brushes and only used sigma for foundation. However, I am loving this iT cosmetics foundation brush!! It is so soft and gives a natural, blurred finish.
Why didn't I know about this sooner!!
Aunt B from PA
Blends foundation quickly and evenly. Just what I was looking for!!
Jen from IN
I've been trying a few different brushes, wanting to find the "perfect one..." but this is NOT it, for me anyway. I tried a couple different liquid foundations; Tarte, Lancome, even i.t's bye bye cream concealer. The bristles fell off, and you could see lines from the brush, where the foundations were not blending in. I tried it with and without a primer too, to see if that made a difference; to no avail. I'm beginning to think brushes work best with a mineral foundation, and sponges are best for liquid foundations.
With the advertising and reviews, I really felt like I couldn't go wrong, so its disappointing.
Great Option for Bareminerals Powder!
BeilerBabe from Texas
The reviews don't lie, this brush works well with Bareminerals! I use the loose powder foundation and this brush makes the swirl, tap, buff routine a dream! I also purchased the #110 brush, but liked the rounded top of this one better. It picks the powder up and distributes it on the face better. The bristles are very soft and clean up easily. I would be happy recommending this brush for loose powders.
i like it
sh from california
its good for the price!
This brush is amazing!
Amy from Wyoming
Switched from a beauty blender and couldn't be happier.
Loved it until this happened...
Lauren from TX
Had this brush about 6 months and I loved it! Used for foundation and concealer, and the brush itself is very soft and buffs the products perfectly. I haven't used this brush for long as I am still working from home and I'm not doing my makeup daily. So I was surprised to find that the handle has cracked. Four cracks at the bottom of the barrel, then it started chipping. The edges are pretty sharp so I have to be careful not to accidentally scratch my fingers. I expect it will continue to chip, this is brush not durable. Very disappointed in the quality, I have ELF brushes that are way more durable than this one
Perfect brush for Bareminerals powder foundation
Emily from Charlottesville, VA
I use this for my Bareminerals powder. It picks up just the right amount of product and it's not too soft or too dense. Just right! I spent years looking for the right tool because the Bareminerals kabuki brush was too coarse and scratchy. After my small It for ulta small eyeshadow brush became my favorite, I decided to give this brand another try, and I'm so glad I did! Great quality too. Feels nice and weighty and it's a pleasure to use.
So glad I got this brush!
Honest Abe from ATL, GA
IT makes some of the best brushes that I've tried. In my opinion anyways. They pick up powder and evenly distributes it whether it's eyeshadow or powder foundation. If I had the money, I would definitely have all of the IT brushes. Plus they come out with special brushes like the most recent I got but it's not a new brush was the rainbow brush! Or the one in a star shaped. No matter what the shape, size, or main use of the brush, IT is just wonderful. Gorgeous and use widen
I'm loving this brush
Barbi from Oklahoma
I highly recommend this product. It does a perfect job of creating a flawless finish on my skin.
e from pa
makes your skin look flawless and makeup application seamless, 100% worth the money.
love this brush
jill from il
makes my foundation look flawless. it's nice and soft and cleans very easily
Rose M from Philadelphia, PA
I'm so glad I was able to snag this on sale. It is perfect for applying powder foundation like bare minerals. It does help to blur my concealer too, but I prefer to use it with powder products. It's soft and flexible. Since I just received it, I haven't washed it yet, so I can't speak to its durability but it seems like a quality item.
Compared to high end!
Summer from Los Angeles
Works beautifully and just as well as Mac brushes do. I definitely recommend this.
Can't go wrong with It cosmetics brushes!
Chavelita from Dallas, Texas
I love It cosmetics brushes! They blend so well and are easy to clean. I would definitely recommend this product.
Better than imagined!
thornpetal from Leesburg, VA
Used this brush to apply ITYour Skin But Better.