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Summary
ColourPop's Act Natural Mascara creates the perfect defined, natural-looking lashes for the ultimate clean look. Its soft, flexible brush features hollow bristles that coats and lifts lashes to create a wispy, fluffy look.
Benefits
- Ultra-creamy, high performance formula
- Naturally defines, separates & lifts lashes
- Minimizes smudging & clumps
- Easy to remove
Curl lashes and coat mascara evenly from root to tip. Build to your desired look.
Black: Water, Oryza Sativa (rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Copernicia Cerifera (carnauba) Wax, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Euphorbia Cerifera (candelilla) Wax, Panthenol, Phenoxyethanol, Polyvinyl Alcohol¸ Vp/va Copolymer, Aminomethyl Propanediol, Chlorphenesin, Ascorbyl Palmitate. May Contain: Iron Oxides (CI 77491, CI 77499).
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Reviews
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Ratings Distribution
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- 140+
Most Helpful Positive Review
Great, smudge-proof & easy removal!
What made me want to try this mascara is that it claims to be smudge proof and also easy to remove. That's an ideal balance for me that's usually hard to find - and it's true with this mascara! It is super easy to remove with just a regular facial cleanser while still being very smudge proof while y...
Most Helpful Critical Review
Beautiful at first but wears throughout the day
I bought the brown shade of this mascara awhile ago. When I applied it for the first time, I was so excited! It was more of a wet formula, but combined with the brush, it swept on so beautifully! No clumping, and delivered exactly what I think of when I think natural, soft-looking lashes (but with a...
294 results
Too dark to tell it's brown
Got this because a wanted a softer looking mascara and while when you first put it on you get a hint of brown when it dries it so dark that it just looks black
my mascara go-to
Reviewed at

My favorite kind of mascara for any look you're going for
Best brown mascara ever
Reviewed at

Best brown mascara ever
BEST BROWN MASCARA OF MY LIFE
Reviewed at

I have looked far and wide for a brown mascara that is waterproof (without actually saying it's waterproof). This is my FAVORITE mascara ever. I buy it every 3-4 months. Girl, buy it - I'm an oily skinned, never thought I would find "my mascara," and I did.
Good but not the best
Reviewed at

Looks good on lashes but doesn't add alot of length to the lashes. Stayed on for a long time though.