SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1
Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1

Tab through the images or use the previous or next buttons to navigate each product image

Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil

$23.00

Replenish & Save

    • Beige Flag 24/7 Waterproof Waterline Eyeliner Pencil
    • Caffeinated 24/7 Waterproof Waterline Eyeliner Pencil
    • Cool Coyote 24/7 Waterproof Waterline Eyeliner Pencil
    • Faux Doe 24/7 Waterproof Waterline Eyeliner Pencil
    • Hemp Milk 24/7 Waterproof Waterline Eyeliner Pencil
    • Legend 24/7 Waterproof Waterline Eyeliner Pencil
    • Tootsie 24/7 Waterproof Waterline Eyeliner Pencil
    Size:0.04 oz

    Pickup and delivery options

    In stock and ready to ship

    Save 5% and get free shipping on each subscription order. Cancel anytime!

    Earn points on this purchase.

    Details

    Features

    • Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
    • Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
    • Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
    • Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
    • Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
    • Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
    • Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.

    Benefits

    • Waterline Safe (can be used for lining waterline + tightlining)
    • Ultra-creamy, no-tug application
    • Waterproof
    • Smudge-resistant
    • Long-lasting up to 24 hours
    • Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
    • Applies easily, smoothly, evenly
    • Product does not tug, pull, or skip during application
    • Color is vibrant, bold, and intense
    • Paraben-free

    Shades

    • Beige Flag: Cool Beige, Matte Finish
    • Caffeinated: Cool Light Brown, Matte Finish
    • Cool Coyote: Cool Charcoal, Matte Finish
    • Faux Doe: Shimmery Light Beige
    • Hemp Milk: Matte White
    • Legend: Matte Black
    • Tootsie: Cool Medium Brown, Matte Finish

    Item 2293456

    How To Use

    Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.

    Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.

    Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.

    Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.

    Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.

    Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.

    Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.

    Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.

    By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.

    LOOKS TO TRY:

    How to Tightline:
    Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.

    How to Brighten Eyes:
    Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.

    Classic Defined Eye:
    Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.

    Ingredients

    Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Make it a routine

    Add these personalized recommendations to complete your beauty routine.

    Step 1

    Urban Decay Cosmetics

    Naked Eyeshadow Stick

    Color:
    Peach Bum
    $25.00

    Step 2

    Current Product

    Urban Decay Cosmetics

    24/7 Waterproof Waterline Eyeliner Pencil

    Color:
    Legend
    $23.00

    Step 3

    Benefit Cosmetics

    BADgal BANG! Volumizing Mascara

    Color:
    Intense Pitch Black
    $29.00

    Sponsored products

    12 items

    Powered by syndigo
    Model heroic image with product.
    Color swatches, textures, shade descriptions
    Shade mapping chart

    LINE IT RIGHT! TRY ALL 24/7 EYELINER FORMATS

    Product Comparison

    Q&A

    Showing 5 out of 253 Questions
    Q
    I am wanting to purchase urban Decay eye pencil color Deep End when I go into the stores I can no longer find it. Where can I find it?
    Asked by nettie
    Official Answer By Urban Decay - Brand Engage
    Hi there! We regret to inform you that the shade Deep End in our 24/7 Glide-On Waterproof Eyeliner Pencil has been discontinued. We invite you to explore our other shades and find a new fave!Was this answer helpful to you
    Q
    What happened to the color Deep end ? Thats my favorite color...I have roxy so don't recomend that color please
    Asked by Patty
    Official Answer By Urban Decay - Brand Engage
    Hello! Our 24/7 Glide-On Waterproof Eyeliner Pencil in the shade Deep End has been discontinued. We suggest exploring the shades available to find a new favorite!Was this answer helpful to you
    Q
    Can you sharpen it?
    Asked by Keira
    Official Answer By Urban Decay - Brand Engage
    Hey! To sharpen your 24/7 Glide-On Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener! It's specifically designed for cosmetics, so it'll keep your liner on point. We hope this helps!Was this answer helpful to you
    Q
    Best color for green eyes with gold flecks
    Asked by DZ
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thanks for reaching out regarding our 24/7 Glide-On Waterproof Eyeliner Pencil. We are happy to hear you are exploring our shades. We recommend going to our Product Page and viewing our shade swatches to find your perfect match!Was this answer helpful to you
    Q
    Do you sell this 24/7 eyeliner in the color desperation?
    Asked by Gayle
    Official Answer By Urban Decay - Brand Engage
    Hi there! We appreciate you reaching out regarding our 24/7 Glide-On Waterproof Eye Pencil. Shade "Desperation" has been discontinued. We think you would love our shade "Smoke" although this is a darker shade, it is similar to shade "Desperation" as it offers a cool-toned and matte finish. We hope you give this shade a try!Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    19182 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    My Beauty Routine Takes
    Best Uses
    Describe Yourself
    Most Helpful Positive Review
    Love this product!

    After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...

    Versus
    Most Helpful Critical Review
    Terrible liner

    After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...

    10303 results

    OUCH

    Submitted 6 days ago

    By LeeAnna

    From Mesa, AZ

    I usually use the Tarte Fake Awake liner and decided to try this UD one. It says it's gentle enough for the waterline area but it flaked into my eye every time I tried it and made my vision blurry. Also, the color didn't show up very well anyway.

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Great eyeliner

    Submitted 8 days ago

    By Heather

    From OKC

    [I received this product in exchange for my honest review] I really enjoy this eye pencil as someone who doesn't typically wear eyeliner. It was extremely creamy and stayed in my waterline without any smudging all day. It had great color payoff and I really enjoyed the neutral brown this one was. Love this product!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Great for sensitive eyes!

    Submitted 8 days ago

    By Emmy

    From Cincinnati, OH

    I struggle with anything in the waterline. Not only does this last all day and night as advertised, but it doesn't irritate my eyes at all. My only wish is that this particular formula came in more shades.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Yes, I would buy this again!

    Submitted 11 days ago

    By Renee

    From Benton, TN

    It was just what I was searching for.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    I will buy this product in other colors

    Submitted 13 days ago

    By Patrice

    From MI

    Easy to apply. Thinner point allows for finer lines or double up for thicker.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?