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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1
Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1

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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil

Item 2293456

  • 65 people have viewed this in the last 24 hours

$23.00
    • Beige Flag 24/7 Waterproof Waterline Eyeliner Pencil
    • Caffeinated 24/7 Waterproof Waterline Eyeliner Pencil
    • Cool Coyote 24/7 Waterproof Waterline Eyeliner Pencil
    • Faux Doe 24/7 Waterproof Waterline Eyeliner Pencil
    • Hemp Milk 24/7 Waterproof Waterline Eyeliner Pencil
    • Legend 24/7 Waterproof Waterline Eyeliner Pencil
    • Tootsie 24/7 Waterproof Waterline Eyeliner Pencil
    Size:0.04 oz

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    Details

    Features

    • Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
    • Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
    • Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
    • Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
    • Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
    • Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
    • Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.

    Benefits

    • Waterline Safe (can be used for lining waterline + tightlining)
    • Ultra-creamy, no-tug application
    • Waterproof
    • Smudge-resistant
    • Long-lasting up to 24 hours
    • Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
    • Applies easily, smoothly, evenly
    • Product does not tug, pull, or skip during application
    • Color is vibrant, bold, and intense
    • Paraben-free

    Shades

    • Beige Flag: Cool Beige, Matte Finish
    • Caffeinated: Cool Light Brown, Matte Finish
    • Cool Coyote: Cool Charcoal, Matte Finish
    • Faux Doe: Shimmery Light Beige
    • Hemp Milk: Matte White
    • Legend: Matte Black
    • Tootsie: Cool Medium Brown, Matte Finish

    How To Use

    Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.

    Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.

    Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.

    Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.

    Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.

    Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.

    Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.

    Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.

    By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.

    LOOKS TO TRY:

    How to Tightline:
    Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.

    How to Brighten Eyes:
    Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.

    Classic Defined Eye:
    Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.

    Ingredients

    Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Q&A

    Showing 5 out of 242 Questions
    Q
    Was the color LOADED discontinued.. I can't find it in any store. I love that color… it made my eyes pop.
    Asked by Sg
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thank you for reaching out about our 24/7 Glide On Eye Pencil. The shade Loaded is currently on the Urban Decay website We hope this helps!Was this answer helpful to you
    Q
    Can I use Overdrive on the waterline?
    Asked by Chrissy
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thank you for reaching out about our 24/7 Glide-On Waterproof Eyeliner Pencil. While our 24/7 Glide-On Waterproof Eyeliner Pencils are ophthalmologist-tested, we generally don't recommend using eyeliner on the waterline due to the sensitive nature of that area. However, the ultimate decision rests with you and your comfort level. If you choose to use it on your waterline, we advise starting with a small amount and discontinuing use if you experience any irritation. We recommend exploring our eye pencils specifically designed for the waterline for a more comfortable and safe experience.Was this answer helpful to you
    Q
    I usually use 24/7 Waterline in Legend and it says that on the pencil and it works great on the waterline. I ordered it in Tootsie, but it does not say Waterline on it. It just says 24/7 Glide-on Eye Pencil. Is it different than the Legend? Can it be used on the waterline?
    Asked by Star
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thank you for reaching out about our 24/7 Waterproof Waterline Eyeliner Pencil. The 24/7 Glide-On Eye Pencil, whether it's labeled "Waterline" or not, refers to the same general product line. The formula is generally safe for use on the waterline, but individual sensitivities can occur. While "24/7 Waterline" may appear on some pencils to emphasize this particular usage, the absence of that labeling on the "Tootsie" pencil doesn't indicate a different formula. Both "Legend" and "Tootsie" are color names within the 24/7 Glide-On Eye Pencil range. We hope this helps!Was this answer helpful to you
    Q
    How do you sharpen the pencil when it is encased in plastic?
    Asked by Jo
    Official Answer By Urban Decay - Brand Engage
    Hey! Thanks for your interest in our 24/7 Glide-On Waterproof Eyeliner Pencil. This pencil can be sharpened with a cosmetic sharpener. We hope this helps!Was this answer helpful to you
    Q
    I am a cancer survivor and have sensitive skin can't use anything with methocrylate or Eugenol can I use this liner everything makes my eyes tear I love makeup but I can't use anything what would you recommend
    Asked by Desperately seeking advice
    Official Answer By Urban Decay - Brand Engage
    Hello there! We admire your strength and understand the challenges of finding suitable makeup after cancer treatment. Sensitivity to ingredients like methacrylate and eugenol is common, and finding products that don't cause irritation can be difficult. We strongly encourage you to consult your dermatologist or oncologist for personalized recommendations based on your individual needs. For general guidance on makeup for sensitive skin, the American Cancer Society and other cancer support organizations often offer resources and product recommendations. We understand how important makeup can be for self-esteem and expression, and we hope you find products that work for you.Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    19092 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    6040Glides On Smoothly
    5846Easy To Apply
    5191Long-Lasting
    4374Bold Color
    4167Doesn't Run
    Cons
    957Smudges or Runs
    806Fades Throughout Day
    523Difficult to Remove
    239Difficult To Apply
    106None
    My Beauty Routine Takes
    430 Minutes
    11+ Hour
    110 Minutes
    Best Uses
    5779Everyday
    3763Going Out
    2782Thicker Line
    2580Smoky Look
    1816Thin Defined Line
    Describe Yourself
    2945Classic Style
    2677Natural Style
    1193Trendy Style
    6Brand Buyer
    6Queen
    Most Helpful Positive Review
    Love this product!

    After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...

    Versus
    Most Helpful Critical Review
    Terrible liner

    After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...

    10213 results

    I love these liners!

    Submitted 6 days ago

    By Amy

    From West Richland WA

    They go on so smoothly and the colors are great!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Doesn't smudge!

    Submitted 8 days ago

    By Linda

    From Texas

    I use this to line the inside of my lash line. Doesn't smudge!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Gorgeous

    Submitted 13 days ago

    By mns96

    From Newport, RI

    I got this in shade "faux doe" after seeing a review on instagram, and it's perfect! It wakes up my eyes and looks really natural with just a tiny hint of shimmer. I'll for sure be using this all the time!

    Was this review helpful to you?
    Gorgeous

    Submitted 13 days ago

    By mns96

    From Newport, RI

    I got this in shade "faux doe" after seeing a review on instagram, and it's perfect! It wakes up my eyes and looks really natural with just a tiny hint of shimmer. I'll for sure be using this all the time!

    Was this review helpful to you?
    Love it!

    Submitted 15 days ago

    By Amanda

    From Chicago Illinois

    [I received this product in exchange for my honest review] All I can say is wow! This is one of the best pencil eyeliners I've ever tried. It goes on sooo smooth and does not smudge at all. The color is so nice too and this is definitely my new favorite pencil liner.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?