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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil
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Highlights
Summary
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil is waterline safe, so it’s perfect for the waterline and tightlining. This ultra-creamy, no-tug formula is waterproof and smudge-resistant, ensuring vibrant color that brightens and defines eyes and lasts up to 24 hours.
Features
- Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
- Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
- Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
- Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
- Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
- Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
- Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.
Benefits
- Waterline Safe (can be used for lining waterline + tightlining)
- Ultra-creamy, no-tug application
- Waterproof
- Smudge-resistant
- Long-lasting up to 24 hours
- Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
- Applies easily, smoothly, evenly
- Product does not tug, pull, or skip during application
- Color is vibrant, bold, and intense
- Paraben-free
Shades
- Beige Flag: Cool Beige, Matte Finish
- Caffeinated: Cool Light Brown, Matte Finish
- Cool Coyote: Cool Charcoal, Matte Finish
- Faux Doe: Shimmery Light Beige
- Hemp Milk: Matte White
- Legend: Matte Black
- Tootsie: Cool Medium Brown, Matte Finish
Item 2293456
Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.
Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.
Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.
Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.
Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.
Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.
Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.
Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.
By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.
LOOKS TO TRY:
How to Tightline:
Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.
How to Brighten Eyes:
Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.
Classic Defined Eye:
Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).
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Questions
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Showing 5 out of 253 Questions
- Q
I am wanting to purchase urban Decay eye pencil color Deep End when I go into the stores I can no longer find it. Where can I find it?
- Asked by nettie
- Official Answer By Urban Decay - Brand EngageHi there! We regret to inform you that the shade Deep End in our 24/7 Glide-On Waterproof Eyeliner Pencil has been discontinued. We invite you to explore our other shades and find a new fave!Was this answer helpful to you
- Q
What happened to the color Deep end ? Thats my favorite color...I have roxy so don't recomend that color please
- Asked by Patty
- Official Answer By Urban Decay - Brand EngageHello! Our 24/7 Glide-On Waterproof Eyeliner Pencil in the shade Deep End has been discontinued. We suggest exploring the shades available to find a new favorite!Was this answer helpful to you
- Q
Can you sharpen it?
- Asked by Keira
- Official Answer By Urban Decay - Brand EngageHey! To sharpen your 24/7 Glide-On Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener! It's specifically designed for cosmetics, so it'll keep your liner on point. We hope this helps!Was this answer helpful to you
- Q
Best color for green eyes with gold flecks
- Asked by DZ
- Official Answer By Urban Decay - Brand EngageHi there! Thanks for reaching out regarding our 24/7 Glide-On Waterproof Eyeliner Pencil. We are happy to hear you are exploring our shades. We recommend going to our Product Page and viewing our shade swatches to find your perfect match!Was this answer helpful to you
- Q
Do you sell this 24/7 eyeliner in the color desperation?
- Asked by Gayle
- Official Answer By Urban Decay - Brand EngageHi there! We appreciate you reaching out regarding our 24/7 Glide-On Waterproof Eye Pencil. Shade "Desperation" has been discontinued. We think you would love our shade "Smoke" although this is a darker shade, it is similar to shade "Desperation" as it offers a cool-toned and matte finish. We hope you give this shade a try!Was this answer helpful to you
Reviews
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Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
10303 results
OUCH
I usually use the Tarte Fake Awake liner and decided to try this UD one. It says it's gentle enough for the waterline area but it flaked into my eye every time I tried it and made my vision blurry. Also, the color didn't show up very well anyway.
Great eyeliner
[I received this product in exchange for my honest review] I really enjoy this eye pencil as someone who doesn't typically wear eyeliner. It was extremely creamy and stayed in my waterline without any smudging all day. It had great color payoff and I really enjoyed the neutral brown this one was. Love this product!
Great for sensitive eyes!
I struggle with anything in the waterline. Not only does this last all day and night as advertised, but it doesn't irritate my eyes at all. My only wish is that this particular formula came in more shades.
Yes, I would buy this again!
It was just what I was searching for.
I will buy this product in other colors
Easy to apply. Thinner point allows for finer lines or double up for thicker.