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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1
Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1

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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil

$23.00

Replenish & Save

    • Beige Flag 24/7 Waterproof Waterline Eyeliner Pencil
    • Caffeinated 24/7 Waterproof Waterline Eyeliner Pencil
    • Cool Coyote 24/7 Waterproof Waterline Eyeliner Pencil
    • Faux Doe 24/7 Waterproof Waterline Eyeliner Pencil
    • Hemp Milk 24/7 Waterproof Waterline Eyeliner Pencil
    • Legend 24/7 Waterproof Waterline Eyeliner Pencil
    • Tootsie 24/7 Waterproof Waterline Eyeliner Pencil
    Size:0.04 oz

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    Details

    Features

    • Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
    • Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
    • Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
    • Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
    • Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
    • Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
    • Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.

    Benefits

    • Waterline Safe (can be used for lining waterline + tightlining)
    • Ultra-creamy, no-tug application
    • Waterproof
    • Smudge-resistant
    • Long-lasting up to 24 hours
    • Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
    • Applies easily, smoothly, evenly
    • Product does not tug, pull, or skip during application
    • Color is vibrant, bold, and intense
    • Paraben-free

    Shades

    • Beige Flag: Cool Beige, Matte Finish
    • Caffeinated: Cool Light Brown, Matte Finish
    • Cool Coyote: Cool Charcoal, Matte Finish
    • Faux Doe: Shimmery Light Beige
    • Hemp Milk: Matte White
    • Legend: Matte Black
    • Tootsie: Cool Medium Brown, Matte Finish

    Item 2293456

    How To Use

    Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.

    Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.

    Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.

    Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.

    Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.

    Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.

    Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.

    Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.

    By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.

    LOOKS TO TRY:

    How to Tightline:
    Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.

    How to Brighten Eyes:
    Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.

    Classic Defined Eye:
    Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.

    Ingredients

    Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

    Shipping & Coupon Restrictions

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    Q&A

    Showing 5 out of 259 Questions
    Q
    How do I sharpen it? I tried twisting the bottom both directions and nothing happens. I think I have a defective one.
    Asked by Naomi
    Official Answer By Urban Decay - Brand Engage
    Hey! To sharpen your 24/7 Waterproof Waterline Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener or any quality cosmetic sharpener. This pencil is designed to be sharpened rather than twisted. Our sharpener is specifically made for cosmetics, so it will keep your liner on point and ready for application. We hope this helps you keep your look sharp!Was this answer helpful to you
    Q
    Does it work for like that emo smudge look
    Asked by Smudge
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thank you for your interest in our 24/7 Waterproof Waterline Eyeliner Pencil. If you are looking to create a smokey or smudged eye look, this creamy formula is designed to glide on smoothly and provide intense color. We recommend exploring different application techniques to achieve the specific style you desire. We can't wait for you to unleash your inner artist!Was this answer helpful to you
    Q
    I have 2 of your 24/7 eyeliners. O notice the legend color os specified as a waterline pencil. Os that because of the color or is it formulated differently?
    Asked by Grammi
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thank you for your question about our 24/7 Eyeliner Pencils. While both formulas provide vibrant color and long-lasting wear, they are formulated differently to suit specific needs. Our 24/7 Waterproof Waterline Eyeliner Pencil is specifically designed with a demi-matte finish to be safe and effective for the inner rim of the eye and tightlining. In contrast, the 24/7 Glide-On Waterproof Eyeliner Pencil is a versatile formula for the eyelid, offering a creamy texture that allows for blending as a liner or a shadow before it sets. We recommend reviewing the details for each to ensure you find the perfect match for your look!Was this answer helpful to you
    Q
    What happened to "desperation" color?
    Asked by Ky
    Official Answer By Urban Decay - Brand Engage
    Hi there! The shade Desperation in our 24/7 Glide-On Waterproof Eyeliner Pencil is discontinued. Discover your new go-to by exploring our other amazing shades. We are sure you will find a favorite at UD!Was this answer helpful to you
    Q
    THRIVE eyeliner
    Asked by Lilly
    Official Answer By Urban Decay - Brand Engage
    Hi there! It sounds like you might be referring to an eyeliner other than our legendary 24/7 Glide-On Waterproof Eyeliner Pencil. We definitely suggest checking out this liner and reviewing its ingredients to make sure it's the perfect match for you and your needs. We hope you find your ultimate go-to at UD!Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    19640 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    My Beauty Routine Takes
    Best Uses
    Describe Yourself
    Most Helpful Positive Review
    Love this product!

    After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...

    Versus
    Most Helpful Critical Review
    Terrible liner

    After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...

    10761 results

    So easy and pigmented

    Submitted 3 days ago

    By Allison

    From San Antonio, TX

    [I received this product in exchange for my honest review] I'm in love with how easy and pigmented this pencil is! It has become my new favorite for tight lining. 100% recommend if you're looking for a reliable product (I received this product free for my honest review.)

    User submitted media
    Urban Decay Kohl Eyeliner Pencil

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    This eye liner is amazing!

    Submitted 3 days ago

    By stacy

    From michigan

    I love how easily this glides on and how it doesn't smudge. The pigment of black is the perfect shade. This makes my eyes pop so good!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Glides on, stays on

    Submitted 3 days ago

    By Marisa

    From VA

    [I received this product in exchange for my honest review] Before and after pictures shown. You can see such a huge difference in how my lashes look. It doesn't crease, doesn't smudge and doesn't transfer. It the water line of your eye those details are crucial. It feels lightweight and goes on super smooth, and is blendable with a stiff brush right after applying. No patchiness and the color is super intense.

    User submitted media 1 of 2
    Before/after
    User submitted media 2 of 2
    Before/after

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Overall best eyeliner

    Submitted 3 days ago

    By Mariah

    From Petersburg mi

    [I received this product in exchange for my honest review] This eyeliner is a tried and true! I utilize it in my top water line to accentuate my eye color and it turns out so pretty! It does not smear and lasts so long! Its waterproof so it does not smudge either. Overall a very good eyeliner!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Best buy for eyeliner pencil

    Submitted 3 days ago

    By Kristin

    From Dover, NH

    I received this product in exchange for my honest review. Urban Decay has long been my go-to brand, so my expectations are always high and the 24/7 Waterline Eye Pencil in Legend definitely does not disappoint. The formula glides on perfectly without tugging, it is very comfortable and doesn't irritate my eyes, which are must haves for the waterline. It's incredibly pigmented, delivering rich color in just one swipe, and it truly lasts all day without fading or smudging. Despite its long-wear power, it's surprisingly easy to remove at the end of the day with makeup remover wipes or even a baby wipe. This eyeliner is another win from Urban Decay and a staple I'll continue to repurchase.

    User submitted media
    Product applied

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?