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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1
Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1

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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil

Item 2293456

  • 137 people have viewed this in the last 24 hours

$23.00
    • Beige Flag 24/7 Waterproof Waterline Eyeliner Pencil
    • Caffeinated 24/7 Waterproof Waterline Eyeliner Pencil
    • Cool Coyote 24/7 Waterproof Waterline Eyeliner Pencil
    • Faux Doe 24/7 Waterproof Waterline Eyeliner Pencil
    • Hemp Milk 24/7 Waterproof Waterline Eyeliner Pencil
    • Legend 24/7 Waterproof Waterline Eyeliner Pencil
    • Tootsie 24/7 Waterproof Waterline Eyeliner Pencil
    Size:0.04 oz
    • Available to ship
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    Summary

    Conscious Beauty at Ulta Beauty™

    • Vegan
    • Clean Ingredients
    • Cruelty Free

    Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil is waterline safe, so it’s perfect for the waterline and tightlining. This ultra-creamy, no-tug formula is waterproof and smudge-resistant, ensuring vibrant color that brightens and defines eyes and lasts up to 24 hours.

    Details

    Features

    • Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
    • Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
    • Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
    • Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
    • Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
    • Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
    • Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.

    Benefits

    • Waterline Safe (can be used for lining waterline + tightlining)
    • Ultra-creamy, no-tug application
    • Waterproof
    • Smudge-resistant
    • Long-lasting up to 24 hours
    • Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
    • Applies easily, smoothly, evenly
    • Product does not tug, pull, or skip during application
    • Color is vibrant, bold, and intense
    • Paraben-free

    Shades

    • Beige Flag: Cool Beige, Matte Finish
    • Caffeinated: Cool Light Brown, Matte Finish
    • Cool Coyote: Cool Charcoal, Matte Finish
    • Faux Doe: Shimmery Light Beige
    • Hemp Milk: Matte White
    • Legend: Matte Black
    • Tootsie: Cool Medium Brown, Matte Finish

    How To Use

    Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.

    Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.

    Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.

    Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.

    Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.

    Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.

    Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.

    Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.

    By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.

    LOOKS TO TRY:

    How to Tightline:
    Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.

    How to Brighten Eyes:
    Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.

    Classic Defined Eye:
    Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.

    Ingredients

    Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

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    12 items

    Q&A

    Showing 5 out of 254 Questions
    Q
    How do you sharpen the pencil when it is encased in plastic?
    Asked by Jo
    Official Answer By Urban Decay - BE
    Hey! Thanks for your interest in our 24/7 Glide-On Waterproof Eyeliner Pencil. This pencil can be sharpened with a cosmetic sharpener. We hope this helps!Was this answer helpful to you
    Q
    I am a cancer survivor and have sensitive skin can't use anything with methocrylate or Eugenol can I use this liner everything makes my eyes tear I love makeup but I can't use anything what would you recommend
    Asked by Desperately seeking advice
    Official Answer By Urban Decay - BE
    Hello there! We admire your strength and understand the challenges of finding suitable makeup after cancer treatment. Sensitivity to ingredients like methacrylate and eugenol is common, and finding products that don't cause irritation can be difficult. We strongly encourage you to consult your dermatologist or oncologist for personalized recommendations based on your individual needs. For general guidance on makeup for sensitive skin, the American Cancer Society and other cancer support organizations often offer resources and product recommendations. We understand how important makeup can be for self-esteem and expression, and we hope you find products that work for you.Was this answer helpful to you
    Q
    Is the 27/7 glide on waterproof pencil safe for the waterline?
    Asked by Tasha
    Official Answer By Urban Decay - BE
    Hello there! While our 24/7 Glide-On Waterproof Eyeliner Pencils are long-lasting and waterproof, we can't definitively say that they're specifically tested and approved for waterline use. Since the eye area is sensitive, we always recommend checking with an eye doctor or doing a small patch test first, just to be safe!Was this answer helpful to you
    Q
    You say this is safe to use on the waterline, but my eye doctor said using any product on the waterline is not recommended as it can lead to dry eye, especially in us older women. So how can you claim that, especially as it is waterproof? I ended up with dry eye after using another brand on my waterline and will never do that again. As my eye doctor said, it's called a waterline for a reason!
    Asked by Rosanne
    Official Answer By Urban Decay - BE
    Hello there! We appreciate you sharing your experience and your doctor's recommendation. At Urban Decay, we prioritize safety, but we also understand that individual sensitivities vary. While our 24/7 Glide-On Waterproof Eyeliner Pencil is formulated to be safe for use in the waterline, we recognize that some individuals may experience irritation or discomfort. Your eye doctor's advice is absolutely valuable, especially considering age-related changes and potential dry eye concerns. We will definitely take your feedback into consideration when reviewing our product information. If you have sensitive eyes or are prone to dryness, we recommend consulting your eye doctor before using any product on your waterline. Thanks again for sharing your insights!Was this answer helpful to you
    Q
    Can Smog be used on the waterline?
    Asked by Debbie
    Official Answer By Urban Decay - BE
    Hello there! While our 24/7 Glide-On Waterproof Eyeliner Pencils are long-lasting and waterproof, we're not 100% confident saying it's specifically tested and approved for waterline use. Because the eye area is so sensitive, it's always best to check with an eye doctor or do a small patch test first to see how your skin reacts. We hope that helps!Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    19044 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    6040Glides On Smoothly
    5846Easy To Apply
    5191Long-Lasting
    4374Bold Color
    4167Doesn't Run
    Cons
    957Smudges or Runs
    806Fades Throughout Day
    523Difficult to Remove
    239Difficult To Apply
    106None
    My Beauty Routine Takes
    430 Minutes
    11+ Hour
    110 Minutes
    Best Uses
    5779Everyday
    3763Going Out
    2782Thicker Line
    2580Smoky Look
    1816Thin Defined Line
    Describe Yourself
    2945Classic Style
    2677Natural Style
    1193Trendy Style
    6Brand Buyer
    6Queen
    Most Helpful Positive Review
    Love this product!

    After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...

    Versus
    Most Helpful Critical Review
    Terrible liner

    After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...

    10165 results

    Smooth Eyeliner

    Submitted 2 days ago

    By Paige

    From New York

    This eyeliner goes on smoothly and has a very rich color pigment. I love how easy it is to apply and how it stays without smudging. It's comfortable to hold and use on the waterline. It truly is waterproof and removes easily with makeup remover. The pencil is large and a little goes a long way. Well worth the money!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Great

    Submitted 2 days ago

    By Marianne

    From New Jersey

    I really loved using this product. I always love this brand. They have really cute packaging and the color is beautiful. It stays on very well and glides onto the skin with no pull. I will definitely be trying this in different colors and recommeneding it

    User submitted media

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    new win

    Submitted 3 days ago

    By sam

    From los angeles

    [I received this product in exchange for my honest review] surprising love! i love a brown liner and this one was amazing. usually liners don't last long especially as my eyelids can get very oily quick, but these lasted all day even without a primer! loved the color and they had good play time as well.

    Was this review helpful to you?
    new win

    Submitted 3 days ago

    By sam

    From los angeles

    [I received this product in exchange for my honest review] surprising love! i love a brown liner and this one was amazing. usually liners don't last long especially as my eyelids can get very oily quick, but these lasted all day even without a primer! loved the color and they had good play time as well.

    Was this review helpful to you?
    Love to use this crayon on my lower inner eye liner crease

    Submitted 3 days ago

    By Kerry

    From Broussard, LA

    Brightens your eye and brings out the color of my blue eyes!!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?