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Urban Decay Cosmetics 24/7 Glaze-On Liquid Eyeshadow
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Summary
Urban Decay 24/7 Glaze-On Liquid Eyeshadow features a beginner-friendly built-in brush that makes it easy to apply the shimmer shadow. It applies in seconds and lasts up to 15 hours for a glazed and glowing eye look without creasing or fading. Get glazed in a blink.
Benefits
- Applies in seconds with a patented built-in brush for easy application
- Brush blends instantly for a smooth application
- Glazed finish for a shimmery look
- Buildable for a sheer wash of color or a full-on shimmer
- Up to 15 hours of long-lasting wear
- Longwearing
- Crease & fade-resistant
- Weightless feel
- No shimmer fallout
- Shake to activate!
Research Results
- 96% agree product provides glazed finish
- 95% agree product applies in seconds & glides on smoothly
- 97% agree colors flatter skin tone, based on shade Sugar Twist
- *Based on a 1-week consumer study with 127 women.
Item 2635560
Shake to activate!
Make sure lids are clean and oil-free.
Use Glaze-On's built-in brush to apply and blend.
Start with a small dot and blend for a sheer wash of color and build to desired shimmer intensity.
Blend. Glaze-On sets quickly, so blend immediately after applying.
Aqua / Water / Eau, Isododecane, Dimethicone, Calcium Sodium Borosilicate, Trimethylsiloxysilicate, Alcohol Denat., Butylene Glycol, Silica, Peg-10 Dimethicone, Perlite, Bis-Peg/Ppg-14/14 Dimethicone, Disteardimonium Hectorite, Magnesium Sulfate, Phenoxyethanol, Silica Silylate, Tin Oxide, Tocopherol, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, [+/- May Contain / Peut Contenir Mica, CI 77891 / Titanium Dioxide, CI 77491, CI 77499 / Iron Oxides.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
"Glossy", glowy makeup perfect for upcoming summer!
[I received this product in exchange for my honest review] This liquid eyeshadow packaging isn't like anything else I have in my eyeshadow collection so I was intrigued to have the opportunity to get it. I chose to receive this product for free in the shade "Sugar Twist and was really excited for th...
Most Helpful Critical Review
Nothing special
I used the color Sunshine Tax. It is a color shifting irridescent shade with glitter. The colors shift from a bubble gum pink to a yellow gold to a rusty shade. It's a very pretty and summery shade and I think will work best as a topper on eyeshadow. I've tried wearing it by itself and it fades ...
869 results
Glaze eye shadow for the girlies. Didn't disappoint!!
[I received this product in exchange for my honest review] This so beautiful and pigmented, easy to blend and the texture is not grainy or lumpy. It's great for a bold look that so effortlessly and elegant. No unpleasant odor and the packaging…. 10/10 both practical and beautiful. Love the vegan formula and the application too, this makes it supper easy for beginners or persons getting comfortable with doing their makeup!
smells bad
smell is so bad I had to take it off. I didn't think it went on all that well. I thought it was wet feeling.
My new favorite go to summer eyeshadow !
[I received this product in exchange for my honest review] Let's start from the first impression! The packaging is very cute, and giving summer vibes. The bottle itself is very cute, it reminded me of like a potion bottle. The brush applicator was on the thick side, it gave a soft and smooth application; though like any shimmery makeup I've had, you have to do multiple coats to get a good coat of it. Also, to reapply I had to close it and shake it for the product to really concentrate on the brush, reinserting it into the bottle was not enough. All in all though, I love pink, and was glad to get the shade "sunshine tax" instead of the "sugar twist". This gave a beautiful iridescent pink that I will be using all summer!
Pop of fun!
This shadow goes on great! Love the pigmentation and blend-ability. The packaging is so cute as well. Love to add it to my eyes to add a pop of fun for a night out!
Smooth and lightweight!!
I was genuinely impressed by how smooth and lightweight the Urban Decay 24/7 Glaze On Shadow felt on my lids. The formula glides on effortlessly and blends beautifully, even with just fingertips. It gives a glossy, high-shine finish that catches the light in such a flattering way without feeling sticky or heavy. I love how buildable the pigment is—you can go for a subtle glow or layer it up for more drama. It lasted surprisingly well throughout the day, especially for a glossier formula.
Questions
Q&A
Showing 2 out of 2 Questions
- Q
The brush is quite short! How can I get product out when more than a quarter empty? I asked at a store today and the associate said to buy another. That cannot be the best advice! These are very pretty!! I'd love to buy 3 (maybe more), but I want to know if I can use all thr product. Thanks! C
- Asked by Cory
- Official Answer By Urban Decay - Brand EngageHi there! We suggest giving our 24/7 Glaze-On Liquid Eyeshadow a good shake to reveal any remaining product. If you're still running low, we suggest stocking up on your favorite shades!Was this answer helpful to you
- Q
How doea ot wear in terms of fallout?
- Asked by Crystal
- Official Answer By Urban Decay - Brand EngageHello! To wear our 24/7 Glaze-On Liquid Eyeshadow, simply shake to activate, then apply onto clean eyelids or, for enhanced longevity, apply to well-prepped eyelids using our Eyeshadow Primer Potion. You can blend with the built-in brush, use your own brush for more precision, or even blend with your finger! Start with a small dot and blend for a sheer wash of color, then build to your desired shimmer intensity. Remember, Glaze-On sets quickly, so blend immediately after applying. We hope this helps you create your next masterpiece!Was this answer helpful to you