Rated 4.71 out of 5 stars
Most Helpful Positive Review Best leave in I've ever used
My hair was damaged from blow drying every day after my shower...won't do that again back to air drying. I was looking for anything to help me bring my hair back to life and make it less damaged. This is the product. Spray it in your hair and it's turns to silk so easy to brush through. After a few days I didn't have to use it anymore and my hair feels way better than before a noticeable difference. I still use it every once in a while just to keep my hair healthy and strong.
Most Helpful Critical Review Loved it- until I realized I was allergic
I started using this product in 2011 when my roommate, who was a hair dresser, brought it home and swore by it. Initially, I loved it! But at the same time, I started developing a contact dermatitis on my scalp. I thought it was the Morraccan Oil shampoo and conditioner I started using at the time too- so even though I loved that shampoo and conditioner as well, I stopped using it. The dermatitis continued, getting worse/ better but I never attributed it to It's A 10 because I didn't spray it on my scalp- I mean my hair is more than halfway down my back and I would use it on the midshaft to the ends. Long story short, and a lot of trial and error with products, my diet, allergy tests, etc.- I picked up a different leave in conditioner a month or two ago, because I just felt like switching it up. Mind you, I had been using It's a 10 consistently for 5 years.. that's probably close to 30-40 bottles of this stuff, with my hair being so long. So miraculously, the dermatitis cleared up mostly... my scalp was significantly less itchy and everything was great! I still didn't want to believe it was It's a 10 because it was my staple product. Anyway, I picked up a bottle of it two weeks ago and have noticed that the dermatitis has returned and immediately after using it, while my hair was still wet, my scalp would ITCH like crazy!
Sooo I looked up some of the ingredients and the ingredient Hydroxyisohexyl 3-cyclohexene carboxaldehyde- known as Lyral is apparently a well-known allergen according to the US National Library of Medicine. According to the study, 89% of individuals had some sort of contact dermatitis develop and the National Institutes of Health recommend a significant reduction of in usage concentrations to prevent allergic reactions. So hey, product developers of It's a 10- I'm sure that this ingredient can be substituted for something a little less abrasive to people who have a sensitivity! Otherwise, if your not allergic, it's a good product!
Reviewed by 1418 customers Great product
cjan from Texas
I became acquainted with It's a Ten when my hair stylist used it on my hair. It gives good protection. It doesn't make my hair too soft, heavy, or greasy as some leave-in products do. I think my hair seems healthier since I began using this product about 6 weeks ago.
It's a 10 from Bristol, Tennessee
I bought this stuff because my hair was extremely frizzy and wanted something to strengthen my hair from falling out. I feel like my hair has never been softer and I feel like less hair is falling out during my showers. I had never used any leave in products in my hair before I found this, but now, I can't go without it. Even my boyfriend commented on how soft it made my hair feel.
Beware! They changed the formula!
Janay in LA from Los Angeles
They changed the formula when they changed the product. I was so happy when I started using this as it gave my thin/fine hair life! That was until like everything they just can't leave things alone. I could go 3 days without washing my hair. It was full of body and shine. Now it looks lifeless right after I wash it and leave static in my hair. It gets greasy and flat so I have to wash it by every other day!! I HIGHLY DOUBT this company will change it back so I wouldn't use it on any sort of thin hair. I'm so mad! Seriously! Why does a company need to have the urge when you have over 9k reviews which majority of them were 5 stars! Ughhhhhhh
i love this product.
baltimore,md from baltimore,md
I love how it makes the hair feel.
I don't get the hype
Annette from Oklahoma City
I bought the smallest size available and had such high hopes based on the products' reputations and great reviews. I have straight, fine yet thick hair that tangles easily. I was hoping this product would not only help to detangle after showering but also help smooth my damaged ends. I'm sad to report that it does neither. It's rather sticky and left my hair dull as it dried. It's possibly my hair type that it didn't work with but I'm super disappointed and thankful I only bought the sample size.
I will continue to purchase this product. It's really helped
Janet from Ky
I use this on my hair after I had gotten a perm. The perm was over processed and made a mess of my hair. This has been doing great with the repairing process
Used for Years!
RP24 from West Chester, PA
I've been using It's a 10 leave-in for years after taking a shower and it is great!
Miss Meow from Milford, CT
The worst leave-in I ever used should be called its a 0, made my hair dull sticky, tangled easily, only used once & never again, I could barely get my round brush thru to dry my hair. I have thick color treated hair, that's mid length. usually use L'Oreal leave-in thought a more expensive product would work even better, boy was I wrong.
mirabelle from washing
this literally does nothing to my hair, it feels the same. i used to always put heat to my hair without using any product before hand (i know that's bad but i've stopped) and i thought this product was gonna help but that's just not the case
It's a 10 is Great!
LoneStarGirl from Kingwood, TX
I use It's a 10 with Keratin after every shampoo. It detangles, softens, makes hair shinier and fuller.
I was running low on mine and was thrilled to see the 50% off special at Ulta.
I would not buy this product again
Shela from Jacksonville fl
Wished product had stated not for African American natural hair types.
Saved my hair!
Anna from Wisconsin
I've used heat on my hair everyday since the 5th grade which sounds insane! I've never dyed my hair, done anything to it, but it was really damaged (duh) from all the heat I used even though I always used heat protectant. I bought this product during Black Friday because it's a ten has been hyped up since the beauty guru days but it was always too expensive. I splurged and it was the best decision I've ever made. This product has helped make my hair feel and look smooth and soft again. Idk if it's the keratin or what but it has helped my hair feel less dry and less damaged, even with constant heat usage from hot tools! It's amazing and I would highly recommend! Try to catch it on sale if you can LOL
Leaves my hair frizz free
Dteeee from Denver
I have extremely wavy and frizzy hair and this product leave my hair so smooth and frizz free that I hardly style them after using this
Miracle in a bottle
Mimi76 from Fresno, ca
My hair has been transformed into a manageable head of defined full curly locks. By no means am I saying this product is making my hair curly, all I am saying it this product has helped define my curls. I love love love it his product.
Pen from Smithville,mo
Bought as a stocking stuffer. The person uses it and likes it.
I love it!
Linaxo from Tampa, FL
I love this product. I bought it because I've added some blonde to my hair the past few months and my hair has been so dry. I bought this and I've noticed my hair is much easier to brush and it's so soft and feels so much healthier.
A must have for healthy hair!
Crystal from San Antonio, Texas
I use every time I wash my hair. You'll notice a difference after just one use! Worth every penny. Leaves hair feeling so soft and healthy, plus it smells amazing. This product helps me go longer between haircuts!
Love this product!
Melissa from Pennsylvania
I put this in my long hair daily after towel drying. Makes brushing easier and smooths out nicely after blow drying
Yes buy this again for sure.
Julie from Manchester
I love this product for my type of hair.
Why didn't I tried this before?
Yuli from Pembroke Pines, FL
I have only been using this product for a month now but can't say enough good thing about this. I have long, thin, curly hair that I bleach to get baby lights. My scalp is oily but because of chemicals my hair is very dry and tangles a lot. This product hydrates my hair without making it oily (don't have to wash my hair every other day) It also helps with tangles, frizz and my hair looks a lot healthier and shinier. I have noticed an improvement on my hair and my hair stylist did too. It might be a little bit pricey but totally worth it.
KatieH from Oklahoma
LOVE this product!!! It makes my hair super soft, smells great & doesn't weigh it down. I'm SOLD. i used to use & love Moroccan oil but heard it's not super healthy for hair, so I've been searching for something that I love just as much. I found it with this product. Highly recommend and will definitely purchase again.
Great for frizzie hair. Been using for years
Malteser from Tampa fl
Controls frizziest hair. Living in Florida it's a must
sillyxostar from Buffalo, NY
This stuff is great! I was already a fan of the It's A 10 Miracle Spray but the +Keratin? YAAAS!! It's DEFINITELY improved my hair, a lot! My hair was at it's all time low, falling out to the point that it SCARED ME! Dull, dry, like.. brittle!! This stuff has helped so much! It DOES tend to get a little greasy if you use too much, but I douse my hair in it - Idc, I bought the BIG size for a reason.. haha
Hair dresser recommends
Cirojo from Brentwood
A little goes a long way
Kayla B from Columbus, OH
I had heard so many wonderful things about this but never tried it until now. I totally understand the type! I use it daily after I wash my hair and it does wonders for my hair!!