Rated 4.72 out of 5 stars
Most Helpful Positive Review Best leave in I've ever used
My hair was damaged from blow drying every day after my shower...won't do that again back to air drying. I was looking for anything to help me bring my hair back to life and make it less damaged. This is the product. Spray it in your hair and it's turns to silk so easy to brush through. After a few days I didn't have to use it anymore and my hair feels way better than before a noticeable difference. I still use it every once in a while just to keep my hair healthy and strong.
Most Helpful Critical Review Loved it- until I realized I was allergic
I started using this product in 2011 when my roommate, who was a hair dresser, brought it home and swore by it. Initially, I loved it! But at the same time, I started developing a contact dermatitis on my scalp. I thought it was the Morraccan Oil shampoo and conditioner I started using at the time too- so even though I loved that shampoo and conditioner as well, I stopped using it. The dermatitis continued, getting worse/ better but I never attributed it to It's A 10 because I didn't spray it on my scalp- I mean my hair is more than halfway down my back and I would use it on the midshaft to the ends. Long story short, and a lot of trial and error with products, my diet, allergy tests, etc.- I picked up a different leave in conditioner a month or two ago, because I just felt like switching it up. Mind you, I had been using It's a 10 consistently for 5 years.. that's probably close to 30-40 bottles of this stuff, with my hair being so long. So miraculously, the dermatitis cleared up mostly... my scalp was significantly less itchy and everything was great! I still didn't want to believe it was It's a 10 because it was my staple product. Anyway, I picked up a bottle of it two weeks ago and have noticed that the dermatitis has returned and immediately after using it, while my hair was still wet, my scalp would ITCH like crazy!
Sooo I looked up some of the ingredients and the ingredient Hydroxyisohexyl 3-cyclohexene carboxaldehyde- known as Lyral is apparently a well-known allergen according to the US National Library of Medicine. According to the study, 89% of individuals had some sort of contact dermatitis develop and the National Institutes of Health recommend a significant reduction of in usage concentrations to prevent allergic reactions. So hey, product developers of It's a 10- I'm sure that this ingredient can be substituted for something a little less abrasive to people who have a sensitivity! Otherwise, if your not allergic, it's a good product!
Reviewed by 1364 customers I don't see the miracle
Ivonne from Miami, FL
I don't see the miracle of this product anyway. I purchased it based on the reviews but it didn't make any difference to me.
Mimary from Michigan
The product itself is great and I have used it for a while. The pump in every single bottle I have purchased, however, has stopped working halfway or less through the bottle. It is infuriating. Going to switch to morroccanoil when my current bottle is done.
I would buy this product again
Christy angels from Midlothian Virginia
Get the frizzy out your hair and detangle it. It's great for thick hair. It makes smooth. You got blow dry it with a big round brush.
A Great Hair Product
Jan T from OC NJ
I spray it on my towel-dried hair and leave it in. My hair texture is much nicer since I have been using it.
Mia from Kenosha, WI
By using this product almost daily, my hair has started to look so much healthier. I have thin hair with a lot of breakage & this helps it feel and look a lot less damaged.
Kathy from Henderson
Spray on my hair while damp.
I would buy this again
Dottie from Florida
combs in easily
Number one go-to!
Jill from CA
This has been my #1 for quite a while now. Just spray in after showering, and voila! It is a must-use for me. I've tried other products, but I find this alone does the trick. It's like using a deep-conditioner, thermal spray, and frizz fighter all in one! It's a bit pricey, but worth it, and using a coupon at Ulta definitely helps! Thanks, Ulta!
Smoothing leave in conditioner
DachsieMom from Minnesota
I love a spray on conditioner! So easy and quick to use in the morning. I use this to tame my own unruly, naturally curly hair, also my granddaughters use on their snarls in the morning before school to straighten and smooth. Ends up with a beautiful smooth shine. They love it and so do I. Also it's affordable compared with some others
Works great on all hair
Cindy from Norman
I use this right after washing. Helps keep hair strong and grow
My go to
Princesax3 from New Jersey
Really good for my hair.
Love this product
DFee from Arkansas
I've used it's a 10 product for 14 years. My stylist used it when I was a teenager and I thought it was wonderful then so I always had it on hand. It's lightweight and non greasy so it doesn't affect how many days I can go between washes. When I started coloring my hair a year and a half ago, I got the one with keratin. It has helped my hair strengthen and soften as well as helping my daughters' hair grow. They've had trouble growing their hair, both practically bald until 3yrs old, but just in the past 6 months, it's gotten so long and stronger. So much so that now that they're 5 and 7, they can get their first real hair cuts.
I've read the other reviews and I don't have a problem with the pump. I've never had a problem with it, all the years I've used this product. The consistency is like a soft cream so I don't know if they spray pump is the best option for function. But this way, I don't have to pump it in my hand and then apply. I love the convenience of just spraying it directly in my hair.
my hair has changed for the better
lili from dallas;tx
wow this stuff really worked for me..my hair had so much breakage, was thin and frizzy and weak! it's been 3 full months and my hair is like brand new
"Your hair is so bright"
Kezzie from Cda
Compliments I get daily, or "your hair is so shiny, and soft" I am addicted to using this in my hair and I'm okay with it! Having always had dry damaged hair this makes it lively!!
Love love love
Morgan from Rogers
I've been using this product for years, and it never disappoints. A little bit goes a long way, so it lasts for a long time. My hair has been colored a LOT over the years, but this stuff makes it feel like virgin hair. It smells great, and leaves your hair shiny and soft.
Unable to use all of the product
lindsay from Los Angeles, CA
This was just okay. I had higher hopes for it. The pump doesn't work well because I felt like it ran out soooo fast....I can feel product left in there but nothing is coming out. Also, it didn't really perform any miracles on my hair. I expected more from this product.
Some of these reviews have to be trolls!
Danielle from Youngstown, Ohio
My hair is fine, curly (so dry and porous) and I desperately needed a little boost to make my hair more soft/manageable. This absolutely did the trick and I suggest it to everyone. My hair knots like you would not believe and so I rub a couple squirts of this into my ends and walla! Brushes right out. People saying it made their hair stiff- literally not even possible. Love this product AND it smells amazingggg!!
Leaves hair quite stiff and knots easily
Carol from Columbus, Ohio
I'm slightly confused about this, but this product is making my hair quite stiff and not at all soft and silky like all the reviews I've been reading. Ever since I began using this, my hair knots so easily and feels very unpleasant.
Cristhine from Maryland
My hair feels dry
Love This Product!
Mary from Michigan
I love this product! Tames dry, fly-a-way hairs without weighing down my hair. Great leave in product.
Kitty from Ny
I have been using this product since March 2020 which is for about 5 months. This product has saved me a lot of time and money since in the past I would always spend money on products for keeping my hair curly and others to keep my hair straight. To give you guys an idea of what my hair looks like it is coarse, very curly,frizzy, color treated, and doesn't retain moisture well. I normally keep my hair curly and do the pandemic have been over due for a color treatment. I suffer from single strand knots on the nape of my neck, which have gotten worse due to keeping my hair in buns.Since using this leave in I noticed my hair doesn't break as often from the ends and my strand knots behind the nape of my neck have decreased. I only use this product for leaving my hair curly/out and use my denman brush to smooth the product through. The price is not cheap, but given all the money I have spent to buy leave ins, gels, mousses, and creams it is worth it. Now my mother, sister, and my self use it and we all have different hair types.
Amazing for all hair types
Crystal from Atlanta, GA
I have a lot of curly/wavy hair, but it's very thin! So it's super prone to breakage and heat damage. I always wear my hair straight and I'm always trying to apply a good thermal protectant since my hair is very long, and I always want to avoid extensions. THIS SAVED MY HAIR. Keeping my icy blonde highlights the right color requires purple shampoo and I need lots of hydrating and good detangling to prevent breakage going up my hair. I used the It's a 10 blonde spray; and while that was okay, this is 10000% better. My hair straighteners faster, no more burning hair, and dry/coarse/brittle ends. Your hair will be shiny, weightless, and super soft. Well worth the money if you want to preserve or restore your hair back to its health!!
Great product, terrible pump
Ashley from TX
I have gray wavy hair that feels dry dry dry. This stuff fixes it! And I love it! BUT THE PUMP SUCKS. You will be stuck there trying to get it out, just thinking of how awesome it makes your hair but alas, the pump won't work. It is hard to appreciate a great product WHEN YOU CANT ACTUALLY USE It.
AWESOME!!! This product literally restored my hair.
HEATHER H from Illinois (IL)
THIS LITERALLY RESTORED MY HAIR! I MOVED AWAY AND WHEN I CAME BACK TO HAVE MY OLD HAIRDRESSER DO MY HAIR, SHE ASKED WHAT I'D BEEN USING BECAUSE IT LOOKED SO HEALTHY!!! DETANGLES, STRENGTHENS, MAKES IT SOOO SOFT, PROTECTS! I MEAN, WHAT MORE COULD YOU ASK FOR!!
Loooong hair therapy
Handjobsbysarah from SoCal 🌻
I have long hair. Like down to my butt long, and the hard thing about that is that hair is years old so keeping it hydrated and nourished is really a task. I never wanted to buy the big bottle but I heard so much good things specifically about the one with keratin so I bought the small bottle to try it. Omg my hair Feels so soft. I don't wash my hair more than 1x a week so usually day 3 and on my ends feel so coarse and dry and just not a good feeling, my hair feels just as soft as my roots with this. I'm sad I waited so long to try it