Rated 4.46 out of 5 stars
Most Helpful Positive Review LOVE IT!!
I can't believe how gorgeously natural this makes my eyebrows look. I use elf's eyebrow duo brush with this, & I'm never going back to the eyebrow kit ever again. This is much easier to use & much more long-lasting. It's more pigmented than the eyebrow kit's wax & stays on much better than the powder. I have a slightly oily skin, but this doesn't budge on me the whole day. Medium brown is also the perfect color for me with my black hair. So glad elf came up with this product right when I was contemplating on buying the ABH one.
Most Helpful Critical Review Light brown dried out in a month
I got mine in light brown. Color has red undertones and it matches my hair perfectly, it was perfect consistency for couple of weeks, long-lasting, not completely water-proof, but really good, easy to apply, buildable and now it's impossible to get it out of the pan. It is clay-like, I mean dry clay with tiny grains not the creamy dream it was at first. And to compare it to the Cream Eyeliner that i have for over 6 months and is still creamy and soft, Lock On Liner and Brow Cream has longer expiration date in opened container. And sadly it's not true. I would love and repurchase this product if it haven't dried out so fast. Don't know about other colors, but definitely don't recommend this one.
Reviewed by 493 customers It's a dupe for Anastasia
Em from Cincinnati, Ohio
I love this! It's so creamy and not sticky. I would say it's a dupe for the Anastasia one. I have two since the first one wasn't the right color but now I use medium brown and it's amazing!
Brow cream from New York
Very pigmented and gives very nice results for your brow. 10/10
Kisses from nv
very nice product however needs different shades
product review. from USA
It's a fine product.
Leigh18_ from New York
I bought this shade in medium brown and it was waaaay too dark and pigmented for my brows. It was black! My brows were too strong for my face, I like more of natural brows. It was also crumbly looking and I would have spots on my face and around my brows from this product. It was a waste of money and I wouldn't use this product again.
Gina23749494 from Ga
I love this eyebrow pomade!! I have had mine for over two years now and it has lasted!! It did dry out but I put eyedrops in it and its like new. This is one of my favorite products. Not the best color match to my super dark brows is why I gave it 4 stars
beautyforffi from Wales
i've always struggled with the undertones of brow cream/pomades as i'm very fair and have cool/neutral undertones, but this pomade has a great undertone for me, i only use a small amount each time so it lasts forever! also works great as a cream eyeliner, although i can be hard to remove from the eyes sometimes
Dried out, but...
RedLips from Seattle, WA
I have the product in shade "Espresso."
So my feelings about this product is a bit complicated. I bought it to use as an eyeliner but it dried out a bit too much for that. Granted, I take some of the responsibility because it's been in my collection for quite some time. But yes, the product does dry out, even when you screw the lid on tightly. Ah, well, I haven't used eyeliner in a while and I'm definitely using more brow products recently.
I think the drying out may be a blessing in a disguise, as the product is really nice to use as brow product now. I like to use it to darken, fill in, and sometimes even draw lines to shape up my brows. Because it's dry now, I feel like the product is a bit more forgiving in that it's not as pigmented or creamy, so it applies in a more natural and buildable way.
I'd say I won't purchase this for quite some time, but only because there is so much product in it that I don't need to. After that, however, I'd consider it, as it is an incredibly cost effective brow product, especially compared to pencils or gels. Who knows, maybe I won't like the product as it is as much and dry out the product myself. So what I'm getting at is, even if it does dry out (numerous other reviews seem to indicate that), it works surprisingly well as a brow product and don't toss it until you try it.
Great quality for the price
gsulli15 from Richmond
This brow gel is super great for the price you pay! It stays on decently well, and only really smears when you rub it (as most gels do) highly recommend!
Grace97 from New Orleans
It can get messy if you use too much or apply too much pressure, but it is a good product.
Medium brown--Best Cool toned/Ash brow pomade!
RosieMelvin from FL
I have ash brown hair with gray throughout, after growing out my natural hair I needed to stop using red/chocolate based browns for my brows and find something that matched better. The shade Medium brown is the perfect cooler toned/ ashy brown for my weird natural hair color, it goes on smooth and creamy, easy to use and once its dry, it stays put, even on sweaty, humid days, Lasts and lasts, Great product, perfect color!! RECOMMENDED!!
Long lasting perfect color
Liv_fahn from undisclosed
This is my fav drugstore brow product! It lasts all day, (I work in healthcare) sometimes doing 16 hour shifts and this stays! I love using it as liner on my lid too! I have dark brown hair and the medium brown is perfect! It doesn't have that warm undertone which is hard to find in a medium brown!
ErinNJ from Hackettstown NJ
Lasts all day and easy to apply with an angle brush!
Medium Brown is practically black
SereneDream from undisclosed
The colors are so off. I bought "medium brown" and it is seriously almost black. I really regret buying this. It doesn't match with me at all and now it's useless. What a waste of money.
will never use another brow gel again
tonythetiger92 from Canada
I have been searching for the best product for my brows, and i have spent so much money then I find this product that is honestly just so amazing and I can't believe the price for it! The product goes on so smoothly and the color is amazing.
vivian from skokie
pls pls pls never discontinue this!! i tried this a long time ago in espresso and didn't like it bc the shade was too dark (almost jet black) but i picked it up in medium brown a while ago and i now use it every day for both my brows and eyeliner. it's also one of the few fa-safe brow products on the market!!
Yellowflower from St Louis, Mo
Love this brow cream! Medium brown is a perfect color & it's a great price!
crazy good dupe
meago from pa
I'm shocked at how well this preforms compared to anastasia or kabrow from benefit. I was looking for a replacement that wasn't as expensive as those two are and I've found the perfect forever replacement for when I want to use a pomade! Go elf !
2FAB4U from Phoenix, AZ
I've been using this product for my eyebrows for al one time now and I'm still in love with it. Super good quality with a super affordable price.
This pomade is nice
Jessica54 from Ga
I bought this pomade about a year ago and I love it! Its very nice but smudges. I live in the south and I would recommend setting your eyebrows with powder if you sweat or if you have oily skin.
Really Good Brow Product
Mel B. from Toledo,Ohio
Affordable and good
Amazing for the price
Mariar101 from Denver, CO
I've used the Anastasia brow cream for about 3 years. Came across this and saw the price and had to try it. No regrets, this is my to-go for brows works just as good as the Anastasia one for a fraction of the cost.
DM_95 from VT
My hair color is hard to describe though I've always been considered a redhead and my eyebrows are a muted gingery color so I got the blond liner.
It is so pigmented! I had to wipe some off when I first tried it on. Definitely only need the teensiest amount to do the job. It stays on, too! My only complaint is that it's a bit too "taupe" and I wish there was a lighter, warm tinted shade like the eyebrow pencil.
Omg the Pigment tho!!!
ELou from Cumbria
I bought this as a eyebrow pomade and omg it is so pigmented! Took a while to get used to as you have to really be sparing with the product you pick up on your brush, but once you get the hang of it, it's very good! Super long wearing, great colour (not too ashy on me), but beware of overfilling, as the pigment is extreme!
Reese T from undisclosed
I use this on eyebrows, as eyeliner, and to fill in my bald spot when I do top knots. What bald spot I don´t have one lol.