Rated 4.52 out of 5 stars
Most Helpful Positive Review Love it!
My holy grail brow pencil is the ABH Brow Wiz (I use a combo of soft brown & taupe), but I like the neat edge I can achieve on the lower edge of my brow with a powder/cream/gel product. ABH DipBrow has never really worked that well for me (can't quite find the right color match with Benefit products either) . I have dark med/dark brown hair and dark brows. A lot of times though, brow products for darker hair/brows are just a touch TOO dark for me. And if I go lighter, I often end up with a too light color (aka taupe). Argh! Since I'm a sucker for brow products, when I saw this ELF brow cream, I had to give it a try. I choose the "light brown" color, and it's PERFECT. The product has a great texture - where it's not too waxy/sticky, but it's not too creamy either. It applies beautifully (I use a short angled brow brush) and if you need to fade it out a bit, a spoolie takes care of that in a flash. Lasts all day for me. Sometimes I use Essence "Make Me Brow Eyebrow Gel Mascara" (Soft Browny Brows 03) on top, to tame some of my wild brow hairs that like to stray out of place. I had been using the NYX "Tame & Frame Tinted Brow Pomade" in chocolate and I liked it, but as I mentioned, it was just a TOUCH too dark (and forget about NYX Micro Brow Pencil...I like a thin pencil, but the product is dry, hard to apply and breaks off). I do however love the NYX "Wonder Pencil" (light & medium) - so easy to use the pencil to create a soft subtle line under your brow. It blends flawlessly. If you're like me and need a softer brown for your brows, this ELF product may work well for you! You can't beat the price!
Most Helpful Critical Review Its ok
I bought this recently because the ELF Cream eyeliner in coffee is getting more difficult to find in stores. I thought that if I likes this it would be a good alternative. The problem with this is that the color is a bit too dark and it smudges too much. Where as the eyeliner I use as a brow pomade blends well but doesn't smudge. I think it will do well as filling the brow in, but outlining them was difficult because the formula was strange to me. I probably wouldn't buy this again.
Reviewed by 163 customers Better than I thought
Roachie84 from Las Vegas
I am in love with this product. Cheap, very pigmented and it lasts all day. It works well with my oily face surprisingly. It's a dupe of anastasia pomade brow but I'm leaning towards elf being better!! Will buy again for sure!
very similar to abh
. from .
worth the money but not a lot of shade ranges.
Definitely worth it
Mia from Lake elsinore
If you're not looking to buy an expensive brow cream and still have amazing results this is definitely the product! I've never used brow cream ever so this was my beginners product. I like how it easily sticks to the brush and to also be careful of how much you are using or else your eyebrows will come out too dark or thick. There's so many tutorials on Instagram on how to do your eyebrows. Definitely look into it!
Glamapanda from Hattiesburg
It's amazing! I absolutely love it. I randomly picked this up once and I'm almost out of that jar and already bought a second in a different color. I change my hair a lot so I'll be keeping one dark and one medium on hand at all times.
Katerin from Vegas
Best pomade ever , does melt off a little bit set with powder and you should be okay
MJ from Los Angeles
I have it in Espresso - it's a little too dark for my brows but other than that, it's great stuff. crazy pigmented and lasts. I've only used it for my brows but given how rich & creamy it is, I know it's going to be perfect as a liner.
Stays better than ABH!
KatieJ from West Virginia
It is a thinner consistency, but with the right brow brush it's okay! Less is best! Super pigmented. But PLEASE ELF produce a lighter shade!
Jessthemess from Florida
Love this product! It doesn't smudge and lasts all day
Meeaka from Indianapolis, IN
It just doesn't do the job for me. A waste of money
Better than expected
MJ from Chicago, IL
I just bought this cream, and have used it once — way better than I expected, especially for the price. Even with the reviews, I was a bit skeptical, but I love it already. A little bit goes A LONG way, so although it's a small package, it'll last awhile. I bought "Espresso", which is fine, but I think I would go a shade lighter next time so it looks more natural to me. I just have to be more strategic when applying so my brows for now.
mymymakeup from Kansas
I tried this because of all the reviews in here. It's not as good as everyone described it. For me it's too creamy, I will try to use as a liner but I can't use it for brows. I'm going to stick to the Anastasia Brow Pomade.
Good & Cheap
TaliGirl from Virginia
This product is good for the price. It's cheap and you get a good amount of product. To top it off the pomade has a really good color pay off so a little goes a long way!
Michelle from Los Angeles
As first I was really excited. And I am a high schooler and also starting off on makeup so this product was less expensive due to that I can really practice without worrying about the price. And it's so smooth and creamy. Except it's a bit smaller than I expected but other than that it's great. I love it and plan on buying so much more‼️‼️
Michelle from Washington
Before I switched to the Anastasia Pomade this was my go to! the product in the pot is kind of hard so u kind of need to press a little hard but that's not a problem with me. Honestly this and the Anastasia pomade are both my favorite eyebrow products. It just looks great.
vicky from dallas, TX
my favorite eyebrow pomade it's just the same as Anastasias brow pomade and it's WAYY cheaper they don't have as many shades but they are really good if you do use i would recommend setting it with a translucent powder or brow powder if it's hot out cause it will smudge if you're sweating
Best Brow Pomade!!
Liz from LA
I use this as a Brow Pomade, it's so creamy and easy to work with. It is my go to and probably the only pomade I will use.
I used this for my eyebrows / just like higher brand
Marie from Frisco, Texas.
Love this product!!!!!!
ST from San Francisco
I've heard this was a dupe for the ABH dipbrow and I can agree to that! This brow product is great for filling in sparse areas because it's super smooth and creamy. On top of that, it's affordable and I haven't bought a new one in a year because it lasts me a while. A little goes a long way and it's easily blend-able with a spooly. Definitely would repurchase again.
Best brow pomade yet
Cami from No
I honestly prefer this over ANY brow dip, and I just love it and for the price I'm seriously shocked!
Megan from Willis, Tex
It's a great brow/liner gel.
Amazing !!!! Cannot stress
Jackieesglam from Irving Texas
Amazing !!! Cheap!???? Of course it's elf definitely a dupe for the Anastasia dip brow !!!! Never again, this is a must have
Cosmetic Queen from SC
I got the color espresso. Love this for my thick brows. Does a good job and defining my brows and laying hair down. It's also long lasting.
I love this
Lilly from Racine
This is a great product and it's like a dupe for more expensive brands
Kayla from NY
it goes on like butter! it does seem a bit darker on than I expected. but I'll keep using it and id buy it again
Ivonne from Texas
This is awesome! It is very pigmented! It is easy to work with. It gives you time to work with it before it dries on the brow. It is long lasting! This will last all day!