Rated 4.41 out of 5 stars
Most Helpful Positive Review Innovative Product
I tried it to see if it could be used as an alternative to mascara. It darkened my lashes and lengthened them slightly. It creates a nice finished appearance when you don't want a heavily made up look. It lasted all day and didn't flake or create those black undereye circles mascara can sometimes do. Under mascara I expect it to be better than the white cream product as you can see it easier on your lashes and know you have applied it to all lashes.
Most Helpful Critical Review Does not compare with Lash Primer Plus
Little Black Primer does not compare with Lash Primer Plus. LPP is much better (despite it is a white creme). I apply LPP first and then Sumptuous Extreme Waterproof Mascara. They work perfectly together. I have fine lashes, and these two products create voluminized, long, normal-looking lashes for me!
The new LBP? Not so. It applies thinly and not gloppy (this is good), but when I apply my Sumptuous Extreme Waterproof mascara on top, my lashes went in different directions and got worse after everything dried (no, Sumptuous Ex did not do this). Plus, my lashes stayed that way all day and looked quite bad. They looked like miniature, crooked twigs! I am a professional and know how to apply MU. Am returning the new LBP. LPP does not do this to my lashes, and I shall stick with my tried and true.
Because of the performance, I would not even think of using the new LBP in any of the three, suggested ways. This is what I experienced using the product. It will probably work for some but not for others.
Reviewed by 234 customers Just what I was looking for...
Pals501 from Grand Blanc, MI
This tinted primer is now my stand alone lash treatment. Not too much "goop" to flake and smudge. I'm so glad I found it for everyday use - Please don't discontinue it.
My favorite mascara
Aunt Betsy from Lancaster PA
I use this primer as my only mascara. Even distribution on my lashes and long wear make it my go-to mascara.
Lash must have
Babybird from Panama, OK
I absolutely love this primer mascara. It's good enough to even wear alone.
great primer (and mascara for lower lashes)
ttenani from NYC
I have deep set eyes and need a good primer to keep my mascara in place when my lashes bump my browbone.
This primer is great for that, never clumps, helps define every lash, and I use it on my lower lashes for a little extra "pop" with great results - stays put all day.
Mindy Marie from Sparta, WI
I'd always wanted to try this, so with the holidays I finally went for it and I am very thankful I did! It is so hard for me to find something for my lashes since they are blonde-ish in color and very long, so many mascaras tend to make them clump together or too long. But this was perfect. That little hint of color without leaving flakes on my glasses. I will definitely continue to use this.
Little Black Primer
Paula from North Scituate
I was excited to have a black primer and was disappointed when I used this product. The tube seemed half full for a new purchase. It did not cover my lashes completely and therefore did not work as a stand alone product for me.
Little Black Primer
CatLady from Newton, MA
Very natural looking primer; great substitute for mascara; loved that Estee Lauder pioneered "black" color lash primer instead of traditional "white" formula, which can sometimes doesn't get covered by mascara; this One multifunctional lash primer & mascara substitute is the Best!--can skip mascara, if you're looking for "natural-looking" but lash-enhancing eyelashes that don't smudge! Took off 1 star only because it's expensive :-(
Judy from Amarillo, TX
Where has this product been all my life??!! Received a sample and couldn't wait to buy a true size. It keeps my mascara from smudging and smearing throughout the day but thence can still be removed at the end of the day. Love this product!
The Eyes Have It
GM from La Grange IL
The only makeup item that is a "must have" for me. With Covid this is sometimes the only thing I use when I run out to the store or errands. It's great on its own and I do use it as a primer and to set when I am also using mascara. Love it!
Wens from Pa
I use this every time I apply my eye makeup! It works well to set mascara. And it can be used with any other mascara product.
Magatron128 from Chicago IL
I've been using this lash primer for years. Sometimes I wander & try other products but I always come back. I love that the formula is already black & not white like 90% of all other lash primers. Also this product never transfers & I've really put it to the test over the years. I can apply it & apply setting spray immediately afterwards & it won't transfer. I also have sensitive skin & this product has never made my eyes water or itch. A truly underrated gem.
niknux15_ from Florida
this is such a fantastic product! I use this alone for natural days, to give lashes a boost! under mascara as a primer for more volume and best of all, over ANY mascara to seal and NO FLAKING OR RACOON EYES! I will cry rivers of tears if this ever gets discontinued!
LD from Washington DC
I love this primer combined with mascara to give my lashes an extra boost! Also helps prevent smearing.
NOT A TRUE "PRIMER"
TEXAS GIRL from LLANO TEXAS
I expected this to be a true primer-filling out and lengthening for mascara. It's simple mascara and does nothing to increase the fullness or length of lashes.
MickiB from Federal Way
I hate mascara, but my lashes are so light I needed something.
This has awesome tinting properties,
And no clumps.
Husker1 from Columbia, SC
I had issues with mascara flaking off until I found this product. It works great and solved my problem.
jane from Phoenix Arizona
I love this primer! I use it all by itself and it gives me the perfect natural look. It doesn't smudge or smear off which is the best part. It is difficult to remove though, but I would much rather have a mascara that doesn't want to come off than mascara that won't even stay on.
2nd time trying it
kimmy from bristol, tn
I bought one already and opened it and it was dry... so i bought another one, got it home opened it and it was dried out. so this is a very dry primer. mostly just a wand with bristles and very very little primer. Not worth the expense
Best Little Black Secret
Skinfixer from Chicago, IL
I Love This Primer! First discovered it last year in an Ulta flyer and had to try it. I like it because it's thin - light covered, but enough to make a difference. If you are going to use a primer, this is a great one to try especially if your're using a black mascara, it just gives a little more depth without any clumps. My new favorite thing!
Better than a Little Black Dress
NSmith757 from Overland Park KS
It's so great to not only NOT have my mascara smudge but also that it lasts for 12-15 hours. No need to reapply.
MarilynC from Oakland, CA
The Little Black Primer is a must have for any makeup bag. Use it as a primer before mascara and also as a light mascara for everyday.
Little black primer
Kurt from Omaha
My wife absolutely loves this product. She often just wears it by itself. The only complaint she has is there isn't enough in the tube.
Love it on its own
Adrienne from Virginia Beach, VA
I wear this on its own for a barely there look. I feel like this is perfect on its own for when you want a little definition for your lashes without feeling like you have a ton of eye makeup on.
Love this eyelash tint!
Belladonna from Georgia
Love this. My lashes are invisible so I cant go without mascara. This gives me a quick tint that stays. No smudging. Havent tried it under or over mascara but intend to.
Jessica from Pikeville tn
Overall a good product. It's easy to use and makes my lashes longer,also good for all day wear.