Rated 3.87 out of 5 stars
Most Helpful Positive Review HG Mascara
This is the best mascara I've EVER used. I prefer waterproof formulas because they hold a curl very well and seldom require reapplication throughout the day, but I've tried this both in waterproof and regular, and I adore them both. What I love most about this is that it isn't clumpy, and that it really does fan out lashes like it says it will. It's buildable, and it provides very good length. I will say that ideally, to make lashes look as full as possible, it should be used in conjunction with a volumizing mascara because it's fine on its own, but if there's one characteristic with which it doesn't excel, it's volume. Mascara is the product that I'm the pickiest about, and honestly I can say that I'm going to continue repurchasing this until they don't sell it anymore. I'm on my fourth tube as of now and I love it all the same.
Most Helpful Critical Review Don't Waste your money
I have naturally straight hair which means my elelashes are also straight. I usually have a difficult time finding a mascara that does not weigh my eyelashes down and so far I've found waterproof mascara works better. I bought this mascara in the waterproof version and it does not hold on to my curl at all. I definitely do not recommend this mascara to anyone who has my similar issue.
Reviewed by 480 customers got hit by a car and it still didn't budge :)
Ava rose from New York
Got hit by a car on my bike , flew 10 feet, balled my eyes out and still my lashes look poppin ;)
My go-to mascara!
Ella from New York, NY
My favorite drugstore mascara. Application is super smooth with the curved brush and it lengthens lashes without getting clumpy. If your lashes are like mine and are straight/don't hold curl, the waterproof is the way to go. It keeps my lashes curled all day. My only con is that it sometimes transfers onto my eyelid, but it doesn't happen often and is easy to wipe off. Would def recommend if you're thinking of trying it out!
Sintia from Los Angeles
Ive tried both the blackest black and black brown and the latter is nice for soft lash definition but I think I'm ready to try other brown mascaras. The black version looks so harsh/unflattering on my lashes.
Whenever I tried to layer this mascara (both versions) I felt like it would just get clumpy no matter how hard I tried to be gentle which is probably attributed to it being waterproof so it dries fast on your lashes (and in the tube). In terms of being waterproof it's pretty solid at holding a curl on my straight lashes and not budging throughout the day but I've never really had any trouble with mascara flaking or running. I think there was also a little bit of a learning curve with the brush because it holds too much product. A pretty solid product overall
Doesn't flake, lasts forever! 🤩
Aubrey from usa
I've been using this a few months now and it's AMAZING! I work somewhere where we wash dishes in a small humid kitchen (and occasionally get sprayed in the face) and it never smears or flakes on me! I sweat and even get sprayed in the eye with water and it stays! Love this stuff!
Like All Maybelline
Joan from Savannah, tx
I have to get used to the curled wand, but happy I purchased. Always use Maybelline but you were out of stock on my usual pink and green cased mascara.
Aria from Texas
It holds a curl really well, but gets on the eyelid SO easily. It's also EXTREMELY hard to take off, even with cleansing balms, oils and micellar water
bree from LA
it is definitely waterproof and it lengthens my lashes ! but its so clumpyyy! overall the mascara is pretty good
K from IN
I'm a big fan of the non-waterproof version of this mascara so I bought this version to wear to my sister's wedding. Unbeknownst to me, the day I tested it out I ended up getting hit by a car and well, cried. So I can truly attest to this mascara's stay proof. I will be wearing this to the wedding.
Great for lengthening and holding a curl
Kaitlyn from California
I am Asian, so I have short, thin, straight lashes. After curling them, I like to apply only one coat of this mascara to hold the curl all day. It also adds an adequate amount of length which I love. If you want more volume, a second coat will do. Because this waterproof, a dual-phase or oil-based makeup remover will take it off easily. The tube doesn't dry out too quickly for me, so I'm able to use it until there's not much left.
Leigh from Kentucky
Love color, and easy applied
I would not buy this item again.
Jen from Pgh, PA
I bought this to lengthen my lashes & this product did not do that. Actually it hardly even looked like I had anything on.
not for me
amanda from california
this mascara is super clumpy and dried out really quickly for me. the brush shape makes it really difficult to coat your lower lash line without getting mascara all over your skin. it is super waterproof and does a nice job lengthening my lashes, but overall the problems i've had with it distract from the benefits.
Mandy from California
Someone recommended this mascara and I was so excited to try it. But when I applied it a couple different times, it was so clumpy and messy. It got all over my eyelids. The only reason I gave it a second star is because it is easy to take off at night.
Not my favorite
Mascara lover from St.Cloud, Florida
There was nothing particularly wrong with this product. I've been looking for a good waterproof mascara and the campaign photos for this one in store looked amazing. However the wand was super weird, and it was awkward to apply. It did remove relatively easy, but gave my lashes little volume.
Vanessa from Michigan
It stays on!!
Marissa from Fontana
I recommend this mascara to everyone I love it and the way it makes your eyelashes look extra long and not all plumped.
Britney from Florida
I was trying to decide between this one and Tarte and I'm glad I went this route. I have been using this for about 2 weeks and love it. It's definitely waterproof, which is a must for me. It lasts all day and adds really nice length and volume. I haven't had any clumping or flaking.
Can't go wrong with this mascara!
Erica from Eugene, Oregon
I absolutely love this mascara! The wand is curved which really helps make my lashes look longer after it's applied. It doesn't clump at all and makes my lashes look much fuller. Im so glad I found this!
I liked it!
Daehyma from NC
I was looking for a cheaper dupe to Roller Lash. This was recommended by a youtuber. And, I actually like it.
Love love love
Jess from Somewhere
I've been using this mascara for years! I try other ones but always come back to this one. It's not clumpy and doesn't make eyelashes look like spider legs... doesn't flake off throughout the day! Loveeee
Cat from South Carolina
This is my favorite mascara.. I've used it for years! I've tried a multitude of mascaras in the past, and expensive ones at that. It's really pointless to buy expensive mascara, as ultimately you really can't go super wrong with most. BUT this is honestly the best mascara ever. I had eyelash extensions for a while and once I took them off my lashes were super short and barely there. With the help of castor oil + this mascara, my lashes are looking fuller by the day.
g from San Jose cal
This is the worst mascara I've ever used. it doesn't remove easily at all and has ripped out all of my lashes. i would never buy this again it's going in the trash.
Melody Villarreal from Texas
One of my must haves , 10/10 would recommend.
Molly from NJ
I remember using this mascara in high school and liking it but I might have used the one that isn't waterproof. Anyway, this clumps like nobodies business and looks terrible.
There is nothing SENSATIONAL about clumping...
Kahla from Tampa, FL
Don't waste your money on this one.
With just just a single swipe, this product will make your eyes a clumpy mess.
Every time I've tried, I've had to use clean mascara brushes to literally scoop excess product from my lashes. And then follow up with other mascara brushes that do a better job of fanning and separating to further comb out and evenly disperse this product.
There is a chance that the formula and the brush for this product MIGHT be great individually, but they definitely do not work well together.