WHAT IT IS: Pureology's Hydrate Soft Softening Treatment softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
HAIR TYPE: Dry, Fine to Thick, Color-Treated or Natural
HAIR NEED: Dry, Safe for Color-Treated Hair
KEY INGREDIENTS: Shea Butter and Almond Oil
FRAGRANCE NOTES: Cardamom, Cedarwood and Sandalwood
- Mineral Oil-free
- Animal products or by-products
- Animal testing
What Sets Pureology Apart:
- #1 Professional Color Care Brand in the US*
- Antifade Complex: Pureology's patented ingredient blend is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and vitamin E fight color-depleting environmental effects while ensuring lasting shine.
- Zerosulfate: Exclusive formulas gently cleanse without stripping color, thanks to a blend of corn, coconut and sugar.
- 100% Vegan: Every formula is made without animal products or by-products. Pureology never tests on animals.
- Mineral Oil Free & Paraben Free: All Pureology Shampoo & Conditioner formulas are mineral oil-free and paraben-free - and are safe for you and the environment.
- Dual Benefit Formulas for All Hair Types: Pureology's dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.