Rated 4.61 out of 5 stars
Most Helpful Positive Review HOLY GRAIL
All I have to say is that if there is one thing I know - it's eyebrows. I've been obsessed with brows for like over ten years. This product is hands down, the absolute BEST eyebrow product I have ever used. The formula is light years ahead of the ABH Brow Definer. It is highly pigmented but also buildable, which is incredible. It made my light blonde, thin/sparse brows look full, defined, and perfect (in combo with Gimme Brow) and took me less than five minutes. I received this as a Platinum Perk (Thank you Benefit & Ulta, you are so good to me!) and I will be in line when Ulta opens on June 24th to purchase another one.
Most Helpful Critical Review Not what I expected!
Love how the wand makes it easy to apply but I felt the product too creamy which made my eyebrows look very oily by the end of the day.
Reviewed by 3259 customers I really liked this product!! The best
Ns from Okc
I can shape my eyebrows just right with spruly on the other end is perfect!!
For the bold brows!
Nikki from Boston, MA
I was using the Benefit ka-brow Pomade and my eyebrows were beginning to look too strong for my liking. I bought this pencil as well as the precisely my brow and I use them for different reasons. If I want my brows to look bold and fluffy, I use the goof proof because it covers more surface area than the precisely my brow. The shade itself is perfect for my dark brown/black cool tone hair! Highly recommend!!!
Vivi from Peoria AZ
Stays on all day. Needed grey to match my hair but their grey is way too dark. Almost charcoal. Had to use the blonde that is on the browny side. But it works.
Love at first use
CB85 from Westminster, Colorado
As someone who has only used powder brow fillers or gel brow groomers, this pencil was a great surprise. I ordered online, so I was a bit nervous I didn't get the right color. There is an online tool that uses filters to help you see what the colors will potentially look like on you. It obviously works perfectly, despite my initial apprehension. The color is spot on for my natural dirty blonde hair color. As the name of the product suggests, it is absolutely goofproof in application, and goes great with Benefits Gimme Brow for finishing touches. Where has this been all my life?!
Very Good Product
Ultra Beauty Fan from Long Island, NY
Great eyebrow pencil
Me from Fairbanks
My eyebrows aren't that good anymore so this helps.
I love this product. It helps me to create the perfect brow.
JM from Chicago, IL
Perfect brow, easy to use with instructions.
I love this pencil!
Sara from Charlotte
I was able to match my color without seeing a tester. This doesn't make my eyebrows super bold unless I completely fill them in. It's so easy and perfect for me!
Have used this product for years.
Mary from Indiana
The product does exactly what is advertised.
Perfect color to compliment my gray hair
50+ Latina from Pinole, CA
It's difficult to find a color that matches with my hair. They are typically too black or too brown.
It Cosmetics has a nice taupe that I've liked before.
I tried this one from benefit. Color No 2 seems to be the best shade for me. I tried their newest gray but in a different pencil. It ended up being too dark.
The only thing I'm not crazy about is that this pencil does not have a sharp edge but the upside is that the color is nice and soft. I will continue to buy this brand and color. It's worth the price to me.
J. Marie from Iowa
I have used this eyebrow pencil for a couple of years. Goes on smoothly and looks natural. Fills in my thin eyebrows very nicely. Many shades from which to choose.
Quiera from New York
This is my first time using an eyebrow product outside of ABH and I am pleasantly pleased. This product is so easy to use and gives a very natural look! This is now my new favorite eyebrow pencil.
My eyebrow pencil for life!
Brookie09 from Waco, Texas
This is forever my go to for brow pencil. This stuff works amazing! I don't worry about it fading through the whole day. I live in Texas and work in construction/ iron working and even through the work day it is still on.
N/A from Clovis
It's so easy to use.
I like this product.
Lisa from Florida
If the packaging were not so elaborate they could bring the cost down to a more reasonable level. I feel it is extremely overpriced for an approximate 1 1/2 inch stick of pencil. WIll not purchase again.
Love this brow pencil!
Joy from Florida
I've searched for years for a good eyebrow pencil that's a good color, easy to use, blends well, and lasts a long time - both the pencil itself, and on my face. This is a winner. I have a pale complexion and naturally very blonde hair, and I'm 70 years old, so I needed an easy to use product with several color choices. 👍. Though very blonde, I had jet black hair until I was about 2, so the "foundation" of my hair color is black, not brown. Browns go red on me, but black stays black. This brow pencil is so easy to blend that I get the right tone without it ever looking too dark.
Becky from Wi
It is easy to use, I like the results.
Tried and True
Jaimee from Conroe, TX
This is my go-to brow pencil! I always come back to it. The color matches my brows so well as well!
This is the third time I have purchased this! Love it!
Cindy from Langhorne, PA
Some pencils make my eyebrows look fake! This looks so natural!
So Easy to Apply
Sue from Illinois
I love this product. My eyebrows are extremely fair and this product goes on so easily. I am able to shape my eyebrows in a more attractive shape than my natural shape and it looks natural. I haven't found a better brow product.
I would buy this product again
Beautiful brow from Pennsylvania (PA)
After being forced to do my own brows due to Covid closings. I tried stencil my brow and found that my brows were uneven, and crocked.
This pencil allows me to add volume to my brow without looking like a vampire.. lol
I was skeptical
Eve from Pennsylvania
and didn't want to spend so much on a product that I didn't know would work for me, but WOW. My old brow pencil wasn't cutting it anymore. I work in an non air conditioned warehouse for 12 hours a night and my it would melt off mid shift.
I use this with Up All Nighter setting spray and it's AMAZING. I have also used it on it's own and it holds up well. I love the shape of the pencil. I thought it was weird when I opened it but the first time I used it I was surprised at how easy it was to make the tail ends of my brows. Also looks very natural without much touching up.
Wish I had bought more when it was on sale!!
I will buy again. Easy to use and not heavy on the brow.
Sharon from Huntsville Al
Easy to use and not heavy when applied.
Leah from Ga
Good product. first time user. If it doesn't break will buy again
I Love this for my brows!
Cin from Newtown , Pa
This is the best brow brush and pencil!