Product Reviews Rated 4.28 out of 5 stars
196 Reviews
Most Helpful Positive Review Luxurious hair results! I have fine, straight, oily, frizzy, damaged (from coloring and using heat styling tools over the years) hair type. My scalp tends to get oily but have dry, brittle strands and been in search for hair products that'll help replenish/repair, add volume, and reduce frizz all while not weighing my hair down. I was excited to try Ouai Shampoo and Conditioner for fine hair texture and been using it for a few weeks now. The 3 key ingredients as described are Biotin: helps strengthen hair, Chia seed oil: helps thicken and adds volume, and Hydrolyzed Keratin: reduces frizz and flyaways. This is everything I was looking for in a shampoo and conditioner and the results are excellent exceeded my expectations! I distinctly noticed that it adds volume while leaving my hair soft and smooth but doesn't weigh my hair down. It also has a nice refreshing scent which makes my hair smell good all day. Price may be a bit costly however, the quality of Ouai hair products is worth it imo. Highly recommend! [Disclaimer: I received this complimentary sample product for testing purposes.]
Most Helpful Critical Review Strong fragrance & does nothing special I heard great things about this brand so I wanted to try it. I bought the matching conditioner and the leave in conditioner as well. The only positive thing about it is that it's easy to brush/comb out but that's it. As I was brushing my hair out, I kept smelling a strong 'old lady perfume' smell and I kept wondering where that was coming from and I could not figure out until I read other users reviews. It also left a faint perfume smell on my pillow case as well. After 2 days, my hair fell flat at the roots and looked greasy. In my honesty opinion, this shampoo did not do anything so spectacular or different than a cheaper brand would so from the drug store. I do not think it's worth the price. In the end, I ended up returning both the shampoo, conditioner, and leave in conditioner.
Reviewed by 196 customers Adds volume to my straight, fine hair; scent is nice 3
Sofia from Dallas
I have both the shampoo and the conditioner and I definitely see a difference when I use this vs other products. My hair dries with more volume and I love the scent. Idk why a lot of people seem to have an issue with it, I don't think it's that overwhelming. It's subtle and floral. I will probably keep using. My hair actually takes longer to get oily when using this product.
Amazing for my fine hair! 5
Sav from Pensacola FL
I have struggled for YEARS to find a shampoo that can hold up with my super fine and flat hair, but also still smells good for awhile since I don't wash everyday! I work at UPS and I sweat, ALOT! I still don't wash my hair cause I just have to go back the next day, so I only wash once a week. The smell lasts all week long! I'm telling you!!!! And if I need to go out and have my hair nice, the dry shampoo does wonders if it's not a wash day! Love it! And love the fact you can buy refills!
The floral scent is OVERWHEMING 1
LL from MI
I used this product once and had to return it. The floral/old-lady scent was so strong that I had to wash my hair again to mask it. If you're sensitive to smells (especially floral) double check that you like the smell before purchasing.
Left my hair soft, but led to EXCESSIVE loss. 1
Jenn from Appleton, WI
I was really impressed with this shampoo and conditioner combo at first. It left my hair feeling hydrated, but after a few uses, I noticed that I was shedding a lot more than normal. It's to the point that I cringe every time I run my fingers through my hair. I'm not talking 1 or 2 strands, it's a clump of at least 10 every time. Will never purchase from this line again.
works Great 5
Andrea S. from Santa Fe, NM
normally products that create volume set out my hair, this did not. Worked great with the conditioner
Great results! 5
Sarah of the Fine Hair from Davis, CA
This shampoo did what it said it would do, added shine and volume. My hair has also never been so soft! I was shocked! I came to this shampoo from another higher end shampoo, so my hair was in a good place to start, and I was amazed from the first use how much softer and shinier my hair was. It cleans thoroughly, working into a good lather, and leaves my fine hair feeling bouncy and clean. Like others said, the fragrance is a bit much, but I didn't mind it. Not my favorite smell, and it definitely lingers; I feel like this strong of a perfume-like smell should be in a perfume not a shampoo, but I don't have the best sense of smell so again, I don't mind it. And I'd say that the first use was the strongest smell--I think maybe some of that scent sits at the top maybe? It's definitely not as strong in later uses, but I could be going nose-blind ;) All in all, if you are amenable to the smell, this is a fabulous shampoo, does what it says. Hopefully they tone down the scent eventually, but I'm happy!
NOT for colored hair 3
Emily from Tennessee
My hair is dyed dark brown and this literally eats the color off my hair. it's a fantastic shampoo but i would NOT recommend it for colored hair. The second ingredient is a super harsh sulfonate, and sulfonates are extremely similar to sulfates- which ouai claims to not formulate their products with.
Click, like, subscribe!! 5
Bri Flea from Nashville, TN
Love Ouai products, but this and the dry shampoo are my absolute favorites. Totally worth the price people.
Works great for fine hair! 4
Hannah F from Tomball, TX
Great shampoo, works great in my baby fine hair. I switched from Redken which was keeping my hair so oily. This really does work much better in my hair type.
Therapy In a Bottle 5
Cubby's Mom from CA
A little pricey but a little goes a very long way. My hair is naturally wavy but also baby fine which is conflicting and it has taken me years to find the right shampoos. Since my usually short hair has not been cut since January and I have not had a root touch up since March, I decided to treat my hair extra well and this is one of the brands I find very therapeutic not only for my hair but my senses. I am usually sensitive to scents but this one is not overpowering. I also use the leave in conditioner, so there's enough fragrance in my hair so that I don't need to wear any fragrance.
Skip It 2
Mere from West Virginia
I was impressed with this product but the scent is absolutely terrible. I can usually overlook scents I don't love if the product works, but after three weeks I had to move on.
Smells delicious! 5
Brigette from NY
This shampoo makes my hair so soft and silky. It also smells ABSOLUTELY DELICIOUS. I cannot stop touching my hair! I love OUAI products!
Too much fragrance 2
Angie from Milwaukee, WI
The first time I used the shampoo i loved it, my hair was fuller and bouncy. This was the first shampoo that actually left my hair smelling good after blow drying but such a strong fragrance has its down fall. Each time after the first use, the fragrance caused my scalp to become itchy and cause dandruff. It also caused my scalp to start feeling a slight burn, I immediately stopped using.
No no no 1
Alexandra from El Paso, TX
Usually when I read about "smell" I tend to think "it can't be that bad". This is THAT BAD. The smell is so overwhelming it gave me a headache. It also left my ends feeling like straw.
I will buy this product again. 5
Kathy, young at heart from Ft. Thomas, KY
Made my hair thicker and fuller than any other volumizing shampoo I have tried, but my hair has a dull sheen to it.
Good Product but Bad Perfume 4
Fine Hair Lady from Maryland
I like the way my hair looks and feels, but the smell is too much. Think overwhelmingly floral.
Love ❤️ 5
Pinky from Pa
I've been using for 2 weeks now and I love it !!! Lathers and cleanses great!!! I personally love the fragrance very mature and luxurious.... permanent in my collection!
Strong fragrance & does nothing special 2
Kdb319 from Usa
I heard great things about this brand so I wanted to try it. I bought the matching conditioner and the leave in conditioner as well. The only positive thing about it is that it's easy to brush/comb out but that's it. As I was brushing my hair out, I kept smelling a strong 'old lady perfume' smell and I kept wondering where that was coming from and I could not figure out until I read other users reviews. It also left a faint perfume smell on my pillow case as well. After 2 days, my hair fell flat at the roots and looked greasy. In my honesty opinion, this shampoo did not do anything so spectacular or different than a cheaper brand would so from the drug store. I do not think it's worth the price. In the end, I ended up returning both the shampoo, conditioner, and leave in conditioner.
Must have for a fine hair 5
Julie88 from IL
It's a very nice, delicate shampoo. It smells great, the ingredients are good. My hair are silky and smooth and shiny and not heavy after using it. It does not add volume, but hair are light.
Awesome 5
Dieana99 from Homestead,Fl
I wash my hair twice a week & honestly this shampoo doesn't make a lot of hair fall off when I'm showering like most shampoos do & when i brush My brush just goes through.
Shampoo that will live up to your expectations! 5
Jo from Daytona Beach FL
Smells great! Lathers well with a quarter size and leaves my hair feeling clean. Also, as your hair dries it definitely thickens it not over drastically though. Overall it has my approval. Do try I think u will really enjoy this shampoo. I have not yet tried the conditioner though.
Scent needs to go 1
Katie from Northern Virginia
The product works well, but I cannot get past the scent. It is awful. Will not be purchasing again.
In love with this shampoo! 5
Veronica from Chicago
I really love this shampoo! I was losing a lot of hair and tried a bunch of products, then I received the Ouai leave in conditioner on a FabFitFun box and decided to try it. As others mentioned, the smell is strong at first, but once your hair is dry is actually really nice. My hair stopped breaking! I recently bought the Fine Hair Shampoo and Conditioner and I really like them. My hair looks great, feels really soft and I'm not losing hair anymore :)
This shampoo is wonderful on my fine hair! 5
Fairly Picky Shopper from Kansas
This works wonders on my barely barely wavy, bra-strap length, fine, color treated hair. I have a fair amount of fine hair. My hair sun-lightens so I have toner put in to keep it from going brassy. This shampoo (I use it with the Quai conditioner) leaves my hair soft, but not weighed down. I can get my wide toothed after-shower comb through it very easily. I can go every other day on washing with this without my roots getting too oily (that's been a long time issue for me). I love the way this works on my hair. I am a big fan!!
Yes 5
Lucy from Nevada
Good product
