Rated 4.13 out of 5 stars
Most Helpful Positive Review Works on UNDER EYE CIRCLES!
This is one of those products where I was initially happy and over time the slow burn of my love of this amazing pencil grew stronger and stronger.
Works great for:
Highlighting along lash line
Bridge of nose
Concealing under-eye circles!!! The peachy yellow fleshy shade and size is perfect to run that line right along the point where my undereye area sinks in. It STAYS PUT and it doesn't sink into creases. I also use it to mask redness in my nose creases and conceal the bridge of my nose where my glasses and nose strips tend to leave redness.
I have purchased a plethora of concealers and color correctors over the years and this has replaced them all.
The only con I can think of is it takes a little bit of effort to blend, but not too hard considering the staying power of this product.
Most Helpful Critical Review Good Color, but Didn't Last Long
I liked this because it is a great color to open up your eyes without being super noticeable, but I find that it does not last but maybe an hour on my waterline. I tried setting it, but it still disappears really quickly. I will keep using this product though because, well, I spent quite a bit of money on it as well as it is not difficult to reapply. It is one of those colors that won't ruin your eye look if you mess up on reapplying it throughout the day.
Reviewed by 114 customers Wow! 10 🌟 Rating!!!!
Vannah from MO
I simply do not understand how anyone rated this any less than 5 stars! It is ahhhmazing! I will never go without it! Instantly brightens and does not irritate my extremely sensitive eyes! I can't get over how good this product is! Honestly, Tarte never disappoints! It's so fabulous that my sister already rushed out to Ulta to purchase her own! Buy it!!! You'll love it!!
Lily belle from NYC
The material it is very dry and no matter how hard I press nothing shows up / rubs off this pencil. It barely shows up when I test it on my hand let alone on my water line.
The best thing since sliced bread!!
CNJ02 from Owasso, OK
I use this on my wet line. I hadn't even heard of the product until I watched a makeup tutorial on YouTube. My makeup bag will never be without it. I know some people mentioned having sensitive eyes but I am literally allergic to everything and have sensitive skin and I have no issues at all. I usually have to buy hypoallergenic eyeliner and I've had no reaction with this and I've been using it for about a week.
I can't see it!
Lynnie from Newark, California
I love send this as directed. No matter how much I tried, the desired effect was just not there. I hate returning during the pandemic, but this has to go back!
pleasantly surprised! Very natural looking.
D B from NE
I use this every day. After trying stark white, this one is so much more natural looking and works great!
I saw the product on a video tutorial and am glad i tried it!
NurseJomari from Utah
Love the wide awake look. Looks good with any makeup look.
Do not buy
Jess S from Arlington, Wa
The first tube I received did not work. I thought that it was just dried out but the 2nd tube did the same thing.
Best one ☝🏼
Jackietriz from Washington
I have purchased this eyeliner like 3 times already, I love it it doesn't irritate my eyes it looks beautiful and last a very long time 💯
Makeup Medium from South Carolina
This is something I tried on a whim and it's definitely a product I'm keeping in my makeup haul. It's am eye brightener I didn't even know I needed. It's that product that gives you the extra touch you couldn't put your finger on AND IT STAYS IN PLACE. No more eyeshadow getting in my eye from brightening the water line-- now I just use this and there is no complaint, con, or objection.
R from Mi
I love this highlight stick, it looks amazing around your eyes and adds a little pop!
Joy from Youngstown, oh
Best pen inner eye liner & don't have to sharpen. I love love live this product & don't know what I'd do without it. My eyes look bright & youthful & amazing !
Makeup critic from St Louis
The first eye highlighter I bought did not work. I thought it was dried out so I exchanged for another highlighter. Same thing happened. It doesn't work even if I apply pressure when I tried to test it on my hand. Dont waste your time or money buying it.
Pretty color, doesn't last long
Lorbethy from Texas
The color itself is really pretty and I've heard onto mine for a while bc it's good to cut that eyebrow arch every once and a while, but unfortunately the color doesn't last long. It also makes my eyes feel slightly itchy and watery which doesn't help the longevity either.
I'm not new to wearing eyeliner on my waterline so i know what to expect. But this for some reason just makes my eyes a bit more sensitive
ck from Mississippi
I had to apply it twice. once before doing my full makeup and then once like 20 minutes later .. but after I reapplied it it STAYED for 5 hours. amazing how this subtle change completely brightened my entire face. I was shocked and amazed. I tried this product on fb live and had so many comments saying they could see a huge difference between my eyes.
Great eye highlighter
NinjaMeow from DFW, TX
Not too bright - adds the right amount of brightened to the dark spot at corner of eye.
Lola from MI
Did not stay on the water line at all.
Sadia from San Francisco CA
It helps look eyes fresh n bigger!
Kim from Portage, Mi
A nude eye pencil in the lower waterline makes all the difference! Definitely makes me look more awake. The difference is subtle, but noticeable, in a good way.
The color is brightening (but not unnaturally so). I specifically bought this one because it never needs sharpening. I learned my lesson after my pencil sharpener chewed through the Rimmel nude eyeliner and left very sharp edges. The Tarte version is just a little bit lighter and brighter than the Rimmel one in my opinion.
It was totally worth it to pay more for this one and never have to worry about stabbing my eyeball again!
Brightens face INSTANTLY
MissV from Marina Del Rey
This single product BRIGHTENS my entire look instantly! Thank you tarte FAKE AWAKE!
Nunya from Texas
Didn't work for me
Makes such a difference!
Bella from AZ
This seriously makes your eyes pop! This is my second one now and I love love love it!
Does what it should
MrsBaker from Ohio
I don't like putting dark eyeliner on my waterline because I get tons and tons of transfer and end up looking like a raccoon (even with waterproof versions). My eyes just must be too wet or something. Anyway this stuff gives me the wide awake look, it's not super noticeable the way a white eyeliner would be, Blends in very well. My only complaint is the price because it doesn't last long enough and I fee the smudger on it is totally unnecessary.
Nice add to morning makeup routine
Teachee from Anna, tx
Super easy to apply! Just apply to lower rim of lashes and let it work its magic!
TNgirl from TN
Can not tell I had it on
I will buy this product again.
Judi from Stockton, CA
I use it every day. Helps make you look awake.