Rated 4.05 out of 5 stars
Most Helpful Positive Review No Negatives
This is my "go-to" eyeliner!
It's cruelty-free (a requirement for me), reasonably priced, well-pigmented, easy to apply (I have impaired vision, and the use of only one hand), and it wears tenaciously on my insanely oily skin.
The tip is super-fine, which lends itself to creating a subtle "tightlined" effect.
I'm dark brunette, NW15, and 50+, so the deep brown shade is perfect for me. It's almost black, but not as harsh as "absolute" black.
I've been using a separate lash serum for years, so I can't really address the effectiveness the serum in this liner.
I find nothing to dislike about this liner - please keep making it!
Most Helpful Critical Review 'New Look' = Different Color
I went to get a fresh Eye Booster and saw the 'New Look' packaging. The eyeliner tube is identical to the one I had. Turns out it's a different shade/color. Left 'New' Deep Brown - grayish black in my estimation. Right 'Old' Actual Deep Brown. Sad that I'll have to give up my tried and true in search of actual Deep Brown once again.
Reviewed by 226 customers It doesn't smudge!!
Meggylo from Mobile, AL
I love this eyeliner. I have oily skin and when I use other liners they start to smear up into my crease towards the end of the day and I either have to pray they blend out in to kind of a smoky eye or I'm constantly wiping it off. Not this one, it stays put ALL day! I also love that it has an eyelash serum in it, I feel like I've definitely noticed results there too. My eyelashes seem longer and it takes me less mascara to get the length and volume that I am looking for. I will warn, when you first apply it it goes on looking very light, but it dries darker so don't worry about that as soon as you put it on. Great eyeliner, my new go to.
Grey and wipes away the product
Beck12 from Canada ab
Its not opaque. The more you try to layer it the more the product wipes away. I wish I could return this product but I was refused at my local pharmacy :)
finally the best
Summer from Colorado
OMG I have been searching for years to find a truly hypoallergenic eyeliner that was also waterproof. I even switched to some formulas that were less hypoallergenic and then my eyes started to itch. this is the winner!!! I can't even believe it! I put this stuff on, no eye itching and then hours later I took a hot shower after getting home and my makeup still looks perfectly beautiful! please don't ever stop making this stuff! it seems like all of the really good hypoallergenic makeup goes off the market eventually. this is the first actually waterproof liquid eyeliner that is truly hypoallergenic my eyes don't even itch I'm actually going to fall asleep with this stuff on my face because I don't even notice it
Best thing for brows
EBatist from TN
I don't use this as an eyeliner at all. The brush is so precise and the formula works so much better as a brow product. I use little swipes to make it look like I have more eyebrow hairs than I do and it works so well and lasts all day. Can say though that the black color isn't that dark? It's weird. The dark brown one is darker. 10/10 brow product.
Still my favorite
T from Las Vegas
I love this eyeliner! I use blackest black and it seems pretty black to me. And it's easy for me to apply.
Michelle from TX
So easy to use! My favorite liquid eyeliner! I had the NYX epic ink eyeliner but it was hard to use, but this one is so easy for some reason. Definitely recommend!
Best Eyeliner Ever!
GigiG from Texas
I absolutely love this eyeliner! It goes on smoothly and wears really well, but the best part is what it has done for my lashes. I have always had super fine lashes, but after using this eyeliner for the past two months, my lashes have both thickened and lengthened. It is really an amazing product!
I was hustled, scammed, bamboozled, hood winked, led astray!
Emily from Portland
I wish I could upload a pic to show how truly disappointing this liner is. I got ULTRA BLACK and it looked like opaque grey. No idea if it helps your lashes bc I'm too annoyed to keep it on as soon as it touches my eyelids.
Tati from Las Vegas
I love this eyeliner because it's super easy to use to make a wing. It glides very smoothly. The brush tip is not super firm but not too soft. It's not matte finish, I would say it's a semi matte finish. I would definitely purchase again!
Cali girl from undisclosed
I like the product, the tip is very fine and thin it's perfect, although I'm not used to liquid eyeliner but it makes my green eyes pop out.
Not much pigment
Fern1234 from undisclosed
I bought the deep brown so I'm not sure if this applies to the black, but it's really hard to get the product out! I have to shake the pen excessively and by the time I'm finished with one eye the brush tip is completely dry. The brown also isn't very pigmented. I'm not sure if I got a faulty product, especially since there are so many great reviews, but I definitely don't recommend this product.
Best Eyeliner ever
Azra from St.Louis
Please never get rid of this eyeliner....This is definitely my go to!!
best eyeliner so far!
Aleja from El Paso texas
It's really dark and so easy to use!!! NEver going back to another
yayforsummer from Oregon
I like this better than Stila and the better higher end eyeliners. I have yet to find better.
Looks great, easy use great price
Jan from St. Louis, MO
Easy to use, looks good, like the brown color, does not irritate my sensitive eyes. I learned that I need give a downward shake to the brush to activate the liquid to the brush. At first I wasn't using it every day so that may have been the problem.
queenoftheryche from Brandon Florida
Abby from San Francisco
I love this product! I don't know if the serum part actually works but the eyeliner is a great one! Super easy to use and gets me the results I want every time. You have to get the ulta black one not the regular black. The regular black is too sheer in coverage.
My holy grail eyeliner
Hayley from US
This is the best eyeliner I've ever tried (recommended by Youtuber Taylor Wynn). The firm brush tip (not the super flimsy ones) instead of the usual felt tip makes getting a sharp wing so easy because the liner actually comes out of the tip instead of always having to use the side like you do with felt tips. Takes me forever to go through one and I wear winged liner every day. 2 things though: make sure you store it tip down and shake it each time you use it. Also, if you want actual black, be sure to get Ultra Black, because the regular black is more of a gray. Doesn't run or transfer with eye primer (which I wear with any eye makeup because of oily skin). I have to use a really good makeup remover to get this stuff off, so it definitely stays put. Anyone who says this stuff sucks either got a bad one or stored it wrong and let it dry out. Gone through multiples of these and they're always great!
Literally the BEST
Crys from Arizona
I'm not a huge fan of eyeliner because it's always so complicated to put on. But this.. let me tell you is the best makes the application super simple, the tip is super pointy and can get that sharpness, but also is firm and soft at the same time, you can easily glide and get the thick to thin. It's super dark and doesn't smudge through the day, but it easily washes off at the end of the day. 1000% reccomend
Diane L from Michigan
This is my favorite eyeliner. The point is perfect. You can easily make a very thin, lash hugging line or thicker. I like that it's not too wet but doesn't dry out quickly. And you're never dragging or tugging your skin to apply this, it just glides. It's perfect.
jillith88 from Saratoga Springs, NY
The deep brown is my HG eyeliner. So easy to apply and lasts all day. I have tried the black in the past, and it is not the same formula. The black is dry and application is patchy. I find that the deep brown is dark enough for me and doesn't look as harsh as black liner.
Pretzelluvr223 from NC
I've been using this eyeliner for about 5 years now and I adore it. It doesn't crease, it stays on until you take it off, it's super pigmented, it goes on super easily due to the brush tip, and it lasts forever- I've only bought 5 because they last so long. That being said, I've never really noticed a difference in my lashes since I started using this product. I don't mind that though because I seriously love this eyeliner so much.
I switched from Stella liquid to this !
Kayla S from Ohio
I switched because the price and ingredients are much better in this one and I'm not disappointed! Great eyeliner perfect for wings. Will continue to be my go to
aj from Chicago, IL
I've seen decent reviews about this eyeliner and was willing to try it but it is AWFUL. I got ultra black but the color payoff is ridiculous. It goes on smooth but then dries out so I constantly have to shake it even when applying it to just one eye. It's patchy too - some parts are black and others are grey. Honestly one of the worst eyeliners I've tried. don't waste your money on this
Lida from California
Let me tell y'all...this shii right here is the best eyeliner ever!!! I've been using this eyeliner for 3 1/2 years and it has definitely become my go to!! and that's on periodt.