Rated 4.39 out of 5 stars
Most Helpful Positive Review Simply awesome 👏
For reference, I have light brown with blonde highlighted hair (all covering a good bit of gray) which is long and naturally wavy with some curls. My hair is NOT thick, but I have a lot of it. (Think BonJovi 1980's!) I have tried many violet color depositing shampoos and conditioners always trying to get my hair to a more ash/neutral as my hair tends to pull a reddish/orange tone.
Every other color toning - purple cleansing products I've tried have either been too harsh and not moisturizing enough, or the fragrances were awful. This is absolutely PERFECT for my hair type. It is very moisturizing and the scent is amazing to me - it smells very manly too me, like a great men's fragrance. I mean a rich, somewhat herbal and fresh smell with a bit of musk. I realize this may not be liked by someone who wants a fruity, flower type fragrance but that's SO not me. I'm so tired of most lines of hair products that are either some bad replica of a fruit or flower I could scream...FINALLY, something that to me smells just fresh with a bit of richness. That's the only way I can explain it.
To add to the great fragrance, I was pleasantly surprised at how moisturizing it is. My long wavy hair tangles very easily all the time and this shampoo slid through my hair so well I was honestly in shock. I washed it at night and purposely didn't put conditioner in it to see how it makes my hair feel once it's dry on its own - I just threw it up in a bun to sleep and let it air dry over night. In the morning my hair was quite soft and fairly tangle free. I will be purchasing the conditioner very soon to try that as well!
I will say I left it in close to 5 minutes while in the shower before rinsing it out and again, the next morning when it dried, the reddish orange was MUCH better (less).
After probably 10 different brands of violet color deposit/toning shampoos, I have finally found "the one". Thanks Redken and Ulta!!!
Most Helpful Critical Review Smelled great, hair felt great but color not so great.
I was so excited to try this shampoo as I haven't used any purple hair care products on my blonde hair since I was a platinum blonde (I since have transitioned to a more natural bright blonde).
I always use high quality hair products at home but they never seem to feel or smell the same as when I am having them applied to me in the salon. This was an exception, it smelt WONDERFUL and really felt like a high quality salon shampooing experience. It recommended to use gloves but I was already in the shower and had left them in the other room (no problem though, my hands weren't left purple).
It lathered up wonderfully and a little went a long way. It says you can shampoo twice and leave the second one on for 3-5 minutes, I did two shampoos but only left the second one on for the minimum amount of time. I followed up with the conditioner (which I have also reviewed) and my hair felt pretty good and smelled awesome.
Unfortunately though as I started drying my hair I noticed it looked dull/grey and lacked it's usual shine. I dried it off and tried looking in different lights but alas, my hair felt great but the color looked sad. Thankfully this wasn't permanent and with a few washes with my regular shampoo I was able to get my hair almost back to normal.
I think if you are a platinum icy blonde this would work great, or if you are not a regular visitor to the salon. I color (highlight and tone) my hair at the salon every 6-7 weeks and went very recently. Perhaps due to my hair being colored recently the shampoo over toned my hair or perhaps purple shampoo just doesn't agree with my tone of blonde. As the results aren't permanent I am going to give it another go just before my next salon visit and to see how it turns out. Overall if you know purple shampoos work for you then give this one a go for sure.
*DISCLAIMER* I received this product for free for testing purposes.
Reviewed by 822 customers Good for blondes but i think I'm allergic
Kelly from Massillon
So i use the bleach blonde products of redkins and i love them. My hairdresser recommended this purple shampoo so I bought it and was my first time using it the smell is strong men cologne smell but tolerable works well toned my blonde down but made my scalp itchy and burn
Too drying and the fragrance was not pleasant.
Ann B from Glendora, CA
Fragrance not pleasant. Too drying.
I would buy this product again!
Carla from Santa Cruz CA
Made my hair fall out
Bald Beatrice from California
I highlighted the top half of my hair and wanted something to help tone and maintain. This product made my hair fall out in clumps. Not even the highlighted part!!!! My mom used it and the same thing happened to her!My hair is not damaged and hers isn't even color treated.
CB from Arizona
Hands down my favorite purple shampoo! I used it when I was all over platinum and it kept me so cool and icy ❄️ I am currently brunette with a balayage and it's still my go to remove brassiness!
Took that brassy look out of my blonde hair.
sandy from templeton
I like how my hair felt after.
Keeps my hair blonde! Love this product!
Holly from Florida
I have a full head of highlights and this product keeps them from turning a yellow color. Keeps them bright and beautiful! I do wish it wasn't so expensive though!
Pulls out fine hair
Clare the Bear from San Diego, CA
I used it to wash hair to add brightness to dark blonde hair, which worked to brighten but was not gentle or moisturizing and pulled out a ton of my hair so I returned after trying twice.
Clarita from Austin, tx
I got this shampoo because it's a great brand but the e result were not. I used it to tone out a little yellow on my hair but it didn't do that. It left my hair looking like a rainbow. Purple strands and yellow strands. It didn't tone my yellow it just turned what wasn't yellow into purple and left the yellow there looking greenish. Not recommended . I used Paul Mitchell silver shampoo to reverse and take the purple out and It worked beautifully. My hair is now white using Paul Mitchell.
Amanda from Pearland tx
Smells great and very purple which is what you want to get the job done
I would definitely buy this product again and again!
Blue eyes from Lyndhurst, NJ
What I love about this product is it lathers with a small amount! It smells great!
Courtney from Minnesota
I love this purple shampoo. It makes my bleached hair almost white again after every wash, and doesn't have the same drying effect of some purple shampoos!
TF from Jacksonville, NC
I am pushing 50 and have light brown/dark blonde hair and get regular highlights. This shampoo keeps my hair bright between salon visits. I bought the small travel one to make sure it it was worth the price for the full size. And it is. I just went back and bought the full size. It is also just a good shampoo on its own. Highly recommend.
Hkaustad from Novi,Michigan
Purple shampoo can be drying so I use it with redken so soft conditioner especially in the fall winter when my hair is prone to dryness and so is my scalp. Great results!
I have used this for awhile. I really like it
Baby from Denison Tx
I like the highlighting colors.
Very bad quality
Jim runner from San Jose CA
Very bad quality
julkat007 from Bay Area
Stylist recommended using a purple shampoo. This said it had color depositing properties, so I thought I'd give it a try. I love the lather. I also use the conditioner and it has a great smell that's light and makes my hair feel soft. I have never used another purple product to compare, but my Aveda Blue Malva just got delivered, so we'll see how that works out. I may toggle between the two for variety, because I actually really like this Redken product.
Lexi from Charleston, sc
This product is NOT for trying to take brass tones out of hair that has only been bleached. Get your hair toned (This is shampoo, not toner!) and use this to maintain your tone. Yes, toning shampoo does help tone, but it does not tone your hair in its entirety.
Don't buy list!!!
Daisy from Prospect, Kentucky
Took it back to store for refund. Originally I had wanted to try a J. Frieda product but my hair stylist was pushing Redkin!
julkat from East Bay
I'm new to the light hair game. Recently chopped and bleached out dark hair to grow out it's natural color which is now salt and pepper. Stylist recommended a purple shampoo to offset brassiness. It seems to work, but I don't know what the reddish hues would look like otherwise since each step in the bleaching phase presents a new look/challenge/damage and need. I do like the lather a lot, also.
Only purple shampoo I trust!
Torre from Tuscaloosa, AL
Keeps my hair super bright
TY from Webster, TX
works great and smells good!
New favorite purple shampoo
The Med Student from Kansas City
Very impressed with how much it toned my hair after ONE use! I liked the scent and my hair doesn't feel damaged! Previous purple shampoos has caused breakage but this one has left my hair healthy.
Best shampoo ever
Polina from Enfield CT
KayKay from Newport News, VA
My blonde highlights started fading about a month after getting them so I decided to try this shampoo. First the smell is absolutely wonderful! After 1 wash I saw a differenc! It's been about 2 weeks now and everyone is complementing me about how wonderful my hair looks! I will be buying this product again but next time the big bottle!!