HALF MAGIC

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INTRODUCING

VELVET FLIK LONGWEAR WING + WATERLINE EYELINER PENCIL

Finally, a velvety smooth gel eyeliner that stays put on the lashline AND waterline for 16-hour waterproof wear.

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LIMITED-EDITION

EUPHORIA x HALF MAGIC Collection

Awaken your main character energy. Inspired by HBO®'s Euphoria and created by the show's Head Makeup Artist Donni Davy.

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BESTSELLER

EXPERIENCE THE MAGIC

Expressing yourself and discovering the unique you has never been so easy.

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We think you'll like

HALF MAGIC Eyeshadow Singles
17 colors
Only at Ulta
HALF MAGIC
Eyeshadow Singles
4.1 out of 5 stars ; 249 reviews4.1(249)
$14.00 - $15.00
Free Gift with purchase
HALF MAGIC Glitterpuck Pressed Glitter for Eyes, Face + Body
4 colors
Only at Ulta
HALF MAGIC
Glitterpuck Pressed Glitter for Eyes, Face + Body
4.7 out of 5 stars ; 147 reviews4.7(147)
$32.50
Free Gift with purchase
HALF MAGIC Magic Drip Glitter Lip Gloss
10 colors
Only at Ulta
HALF MAGIC
Magic Drip Glitter Lip Gloss
4.3 out of 5 stars ; 101 reviews4.3(101)
$24.00
Free Gift with purchase
HALF MAGIC Sparklestik Eye Crayon
10 colors
Only at Ulta
HALF MAGIC
Sparklestik Eye Crayon
4 out of 5 stars ; 217 reviews4(217)
$26.00
Free Gift with purchase
HALF MAGIC Glitterpill Eye Paint + Eyeliner
8 colors
Only at Ulta
HALF MAGIC
Glitterpill Eye Paint + Eyeliner
4.2 out of 5 stars ; 98 reviews4.2(98)
$25.00
Free Gift with purchase
HALF MAGIC Eyelectric Extreme Lengthening Mascara
5 colors
Only at Ulta
HALF MAGIC
Eyelectric Extreme Lengthening Mascara
4.2 out of 5 stars ; 97 reviews4.2(97)
$26.00
Free Gift with purchase
HALF MAGIC Self-Adhesive Face Gems
6 colors
Only at Ulta
HALF MAGIC
Self-Adhesive Face Gems
4.8 out of 5 stars ; 136 reviews4.8(136)
$14.50
Free Gift with purchase
HALF MAGIC Chromaddiction Shimmer Eye Paint + Eyeliner
6 colors
Only at Ulta
HALF MAGIC
Chromaddiction Shimmer Eye Paint + Eyeliner
4.2 out of 5 stars ; 190 reviews4.2(190)
$26.50
Free Gift with purchase
HALF MAGIC Crystal Butter Lip Balm
4 colors
Only at Ulta
HALF MAGIC
Crystal Butter Lip Balm
4.3 out of 5 stars ; 107 reviews4.3(107)
$24.00
Free Gift with purchase
HALF MAGIC Magic Drip Glitter Lip Gloss Mini
2 colors
Only at Ulta
HALF MAGIC
Magic Drip Glitter Lip Gloss Mini
4.3 out of 5 stars ; 101 reviews4.3(101)
$12.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
HALF MAGIC Sculptitude 2-in-1 Lip Liner
10 colors
Only at Ulta
HALF MAGIC
Sculptitude 2-in-1 Lip Liner
4.7 out of 5 stars ; 135 reviews4.7(135)
$20.00
Free Gift with purchase
HALF MAGIC Mouth Cloud Soft Matte Lip Cream
8 colors
Only at Ulta
HALF MAGIC
Mouth Cloud Soft Matte Lip Cream
4.4 out of 5 stars ; 67 reviews4.4(67)
sale price $11.00 - $22.00
list price $22.00
Free Gift with purchase
HALF MAGIC Magic Flik Eyeliner
Only at Ulta
HALF MAGIC
Magic Flik Eyeliner
3.8 out of 5 stars ; 365 reviews3.8(365)
$25.00
Free Gift with purchase
HALF MAGIC Flik Eraser Makeup Correcting Pen
Only at Ulta
HALF MAGIC
Flik Eraser Makeup Correcting Pen
4.5 out of 5 stars ; 167 reviews4.5(167)
$25.00
Free Gift with purchase
HALF MAGIC Chromaddiction Shimmer Eye Paint + Eyeliner Mini
Only at Ulta
HALF MAGIC
Chromaddiction Shimmer Eye Paint + Eyeliner Mini
4.2 out of 5 stars ; 190 reviews4.2(190)
$14.00
Buy 1 Get 1 Free-Add 2 to bag
+2 offers
HALF MAGIC Chromaddiction Matte Eye Paint + Eyeliner
5 colors
Only at Ulta
HALF MAGIC
Chromaddiction Matte Eye Paint + Eyeliner
4.1 out of 5 stars ; 79 reviews4.1(79)
$26.50
Free Gift with purchase
HALF MAGIC Light Trap Duochrome Highlighter
2 colors
Only at Ulta
HALF MAGIC
Light Trap Duochrome Highlighter
4.8 out of 5 stars ; 77 reviews4.8(77)
$25.00
Free Gift with purchase
HALF MAGIC Beam Trap Skin Illuminating Balm
Only at Ulta
HALF MAGIC
Beam Trap Skin Illuminating Balm
4.3 out of 5 stars ; 56 reviews4.3(56)
$24.00
Free Gift with purchase

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