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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1
Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1

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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil

$23.00

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    • Beige Flag 24/7 Waterproof Waterline Eyeliner Pencil
    • Caffeinated 24/7 Waterproof Waterline Eyeliner Pencil
    • Cool Coyote 24/7 Waterproof Waterline Eyeliner Pencil
    • Faux Doe 24/7 Waterproof Waterline Eyeliner Pencil
    • Hemp Milk 24/7 Waterproof Waterline Eyeliner Pencil
    • Legend 24/7 Waterproof Waterline Eyeliner Pencil
    • Tootsie 24/7 Waterproof Waterline Eyeliner Pencil
    Size:0.04 oz

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    Details

    Features

    • Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
    • Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
    • Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
    • Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
    • Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
    • Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
    • Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.

    Benefits

    • Waterline Safe (can be used for lining waterline + tightlining)
    • Ultra-creamy, no-tug application
    • Waterproof
    • Smudge-resistant
    • Long-lasting up to 24 hours
    • Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
    • Applies easily, smoothly, evenly
    • Product does not tug, pull, or skip during application
    • Color is vibrant, bold, and intense
    • Paraben-free

    Shades

    • Beige Flag: Cool Beige, Matte Finish
    • Caffeinated: Cool Light Brown, Matte Finish
    • Cool Coyote: Cool Charcoal, Matte Finish
    • Faux Doe: Shimmery Light Beige
    • Hemp Milk: Matte White
    • Legend: Matte Black
    • Tootsie: Cool Medium Brown, Matte Finish

    Item 2293456

    How To Use

    Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.

    Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.

    Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.

    Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.

    Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.

    Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.

    Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.

    Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.

    By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.

    LOOKS TO TRY:

    How to Tightline:
    Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.

    How to Brighten Eyes:
    Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.

    Classic Defined Eye:
    Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.

    Ingredients

    Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    LINE IT RIGHT! TRY ALL 24/7 EYELINER FORMATS

    Product Comparison

    Q&A

    Showing 5 out of 256 Questions
    Q
    What happened to "desperation" color?
    Asked by Ky
    Official Answer By Urban Decay - Brand Engage
    Hi there! The shade Desperation in our 24/7 Glide-On Waterproof Eyeliner Pencil is discontinued. Discover your new go-to by exploring our other amazing shades. We are sure you will find a favorite at UD!Was this answer helpful to you
    Q
    THRIVE eyeliner
    Asked by Lilly
    Official Answer By Urban Decay - Brand Engage
    Hi there! It sounds like you might be referring to an eyeliner other than our legendary 24/7 Glide-On Waterproof Eyeliner Pencil. We definitely suggest checking out this liner and reviewing its ingredients to make sure it's the perfect match for you and your needs. We hope you find your ultimate go-to at UD!Was this answer helpful to you
    Q
    is urban decay eyeliner allergy friendly
    Asked by ojdavidson
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thanks for your interest in our 24/7 Glide-On Waterproof Eyeliner Pencil. We're stoked to let you know this epic eyeliner is cruelty-free, and some shades are also vegan. As always, we recommend reviewing the ingredient list to ensure it's the perfect match for you and your needs. We hope this helps you find your ultimate go-to at UD!Was this answer helpful to you
    Q
    I am wanting to purchase urban Decay eye pencil color Deep End when I go into the stores I can no longer find it. Where can I find it?
    Asked by nettie
    Official Answer By Urban Decay - Brand Engage
    Hi there! We regret to inform you that the shade Deep End in our 24/7 Glide-On Waterproof Eyeliner Pencil has been discontinued. We invite you to explore our other shades and find a new fave!Was this answer helpful to you
    Q
    What happened to the color Deep end ? Thats my favorite color...I have roxy so don't recomend that color please
    Asked by Patty
    Official Answer By Urban Decay - Brand Engage
    Hello! Our 24/7 Glide-On Waterproof Eyeliner Pencil in the shade Deep End has been discontinued. We suggest exploring the shades available to find a new favorite!Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    19280 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
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    Most Helpful Positive Review
    Love this product!

    After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...

    Versus
    Most Helpful Critical Review
    Terrible liner

    After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...

    10401 results

    Love this

    Submitted 7 days ago

    By Maddie

    From Illinois

    [I received this product in exchange for my honest review] Love this, cute packaging, doesn't fade quickly, easy to take off when it's time, love the look it gives without caking it on! I would definitely recommend

    User submitted media 1 of 2
    Actual product
    User submitted media 2 of 2
    Boxing

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Love

    Submitted 7 days ago

    By Julia

    From Maryland

    [I received this product in exchange for my honest review] The smearing is super good. There's no mess up. The longevity is really good. The texture feels really soft. The removal comes off very easily a good application. I love this eyeliner.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Amazing

    Submitted 7 days ago

    By Kaitlyn

    From SC

    [I received this product in exchange for my honest review] Such a smooth liner. It just glides right on. I don't like wearing it on top of my lashes , but it's beautiful on the inside waterline. Doesn't smudge, and lasts all day.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Very smooth

    Submitted 7 days ago

    By Deiry

    From RI

    [I received this product in exchange for my honest review] I put on the 24/7 Urban Decay waterproof waterline eyeliner pencil in color legend and it is a true black. Application was very easy, the pencil itself (color) applies smoothly. Does not budge, it dried very fast and stayed on all day. I was surprised at how easy it was to just slide on my eyeliner with so much ease.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Lonh lasting

    Submitted 7 days ago

    By Razak

    From Philadelphia

    [I received this product in exchange for my honest review] I'm obsessed with the Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil! 🤩 This gem has been my go-to for dramatic, all-day looks. The waterproof formula is legit - it stays put, even through tears, sweat, and long days. The creamy texture glides on smoothly, making it easy to create precise lines. The color payoff is intense, and the range of shades is amazing. I've got the "Showdown" black, and it's perfect for creating bold, smoky eyes. The pencil is also super long-lasting, and the tip stays sharp for ages.

    User submitted media
    Long lasting

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?