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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil
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Summary
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil is waterline safe, so it’s perfect for the waterline and tightlining. This ultra-creamy, no-tug formula is waterproof and smudge-resistant, ensuring vibrant color that brightens and defines eyes and lasts up to 24 hours.
Features
- Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
- Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
- Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
- Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
- Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
- Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
- Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.
Benefits
- Waterline Safe (can be used for lining waterline + tightlining)
- Ultra-creamy, no-tug application
- Waterproof
- Smudge-resistant
- Long-lasting up to 24 hours
- Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
- Applies easily, smoothly, evenly
- Product does not tug, pull, or skip during application
- Color is vibrant, bold, and intense
- Paraben-free
Shades
- Beige Flag: Cool Beige, Matte Finish
- Caffeinated: Cool Light Brown, Matte Finish
- Cool Coyote: Cool Charcoal, Matte Finish
- Faux Doe: Shimmery Light Beige
- Hemp Milk: Matte White
- Legend: Matte Black
- Tootsie: Cool Medium Brown, Matte Finish
Item 2293456
Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.
Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.
Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.
Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.
Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.
Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.
Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.
Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.
By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.
LOOKS TO TRY:
How to Tightline:
Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.
How to Brighten Eyes:
Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.
Classic Defined Eye:
Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.
Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Most Helpful Positive Review
Love this product!
After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...
Most Helpful Critical Review
Terrible liner
After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...
11333 results
Goes on nice but doesn't last all day
This eye liner goes on smoothly and easily but does not last all day. Too expensive for something that doesn't last even 8 hours.
Perfect until I sharpened it
Thought I'd found the best eyeliner ever. Loved how it went on smoothly and stayed put. Bought several colors because of the application. Unfortunately when it came time to sharpen it was a HUGE disaster. I had a large array of sharpeners from name brand cosmetics. I tried several. I tried applying pressure and gently trying. It was a mess. So I read up on it and bought the Urban DECAY Sharpener that was recommended. It was also a disaster. I am upset that I bought several colors now because once you need to sharpen it it will not sharpen smoothly. I even tried to shape the end with my fingers. The end breaks off into an uneven point that is painful if not impossible to apply. I am utterly disappointed in this product. That needs to be addressed by the company as I refuse to use or recommend it.
Stayed even in my sleep
Please ignore the make up remover on my face. You can see the WATERLINER (specifically not eyeliner) on my bottom lashes and in the outer coner connecting to the liquid eyeliner. This stays! It melts a little. Would love to see that improved. But it did great. I always add a little shadow over the line but in the picture you are more seeing the bleeding from the day and my 3 hr nap. It really held up well. No touch ups. I just went to take off my makeup before bed and realized i hadn't written a review yet. I really want yall to know the difference between a waterline for your waterline versus an eyeliner. Yes I'm using this as an eyeliner on my bottom line because i needed the stay power. Please know the difference before bashing a product.
Great product and longevity
[I received this product in exchange for my honest review] Really great eyeliner!! Urban decay never misses - it goes on easy, stays in your waterline, and is the perfect smokey eye look. It's super smooth so application is very easy!


Defective
I've used this specific eye pencil for years but something was different on this one. I have had to sharpen it daily. It will work for a bit and the next time it barely shows up. I am really disappointed and have wasted most of it.
Questions
Q&A
Showing 5 out of 260 Questions
- Q
How do I sharpen it? I tried twisting the bottom both directions and nothing happens. I think I have a defective one.
- Asked by Naomi
- Official Answer By Urban Decay - Brand EngageHey! To sharpen your 24/7 Waterproof Waterline Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener or any quality cosmetic sharpener. This pencil is designed to be sharpened rather than twisted. Our sharpener is specifically made for cosmetics, so it will keep your liner on point and ready for application. We hope this helps you keep your look sharp!Was this answer helpful to you
- Q
Does it work for like that emo smudge look
- Asked by Smudge
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your interest in our 24/7 Waterproof Waterline Eyeliner Pencil. If you are looking to create a smokey or smudged eye look, this creamy formula is designed to glide on smoothly and provide intense color. We recommend exploring different application techniques to achieve the specific style you desire. We can't wait for you to unleash your inner artist!Was this answer helpful to you
- Q
I have 2 of your 24/7 eyeliners. O notice the legend color os specified as a waterline pencil. Os that because of the color or is it formulated differently?
- Asked by Grammi
- Official Answer By Urban Decay - Brand EngageHi there! Thank you for your question about our 24/7 Eyeliner Pencils. While both formulas provide vibrant color and long-lasting wear, they are formulated differently to suit specific needs. Our 24/7 Waterproof Waterline Eyeliner Pencil is specifically designed with a demi-matte finish to be safe and effective for the inner rim of the eye and tightlining. In contrast, the 24/7 Glide-On Waterproof Eyeliner Pencil is a versatile formula for the eyelid, offering a creamy texture that allows for blending as a liner or a shadow before it sets. We recommend reviewing the details for each to ensure you find the perfect match for your look!Was this answer helpful to you
- Q
What happened to "desperation" color?
- Asked by Ky
- Official Answer By Urban Decay - Brand EngageHi there! The shade Desperation in our 24/7 Glide-On Waterproof Eyeliner Pencil is discontinued. Discover your new go-to by exploring our other amazing shades. We are sure you will find a favorite at UD!Was this answer helpful to you
- Q
THRIVE eyeliner
- Asked by Lilly
- Official Answer By Urban Decay - Brand EngageHi there! It sounds like you might be referring to an eyeliner other than our legendary 24/7 Glide-On Waterproof Eyeliner Pencil. We definitely suggest checking out this liner and reviewing its ingredients to make sure it's the perfect match for you and your needs. We hope you find your ultimate go-to at UD!Was this answer helpful to you