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Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1
Urban Decay Cosmetics 24/7 Waterproof Waterline Eyeliner Pencil #1

 24/7 Waterproof Waterline Eyeliner Pencil

$23.00

or

    Size:0.04 oz

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    Details

    Features

    • Waterline Safe Eyeliner: Specially formulated to be safe for use on the waterline.
    • Tightline Capability: Ideal for tightlining the upper lashline, providing a smooth application that enhances the lash line without smudging.
    • Brightening Effect: Shades like matte white (Hemp Milk) and shimmery light beige (Faux Doe) help brighten the eye area, making eyes appear larger and more awake.
    • Enhanced Eye Definition: Colors like matte black (Legend), cool charcoal (Cool Coyote), and cool medium brown (Tootsie) provide subtle to dramatic definition, suitable for various occasions and looks.
    • Waterproof Formula: Long-lasting and waterproof, perfect for all-day wear even in humid conditions or during physical activities.
    • Smudge Resistant: Designed to resist smudging, keeping your look intact throughout the day.
    • Vibrant New Color Options: Available in a range of new shades, including white, brown, nude, gray, and black so you can deepen or brighten your eyes depending on your mood.

    Benefits

    • Waterline Safe (can be used for lining waterline + tightlining)
    • Ultra-creamy, no-tug application
    • Waterproof
    • Smudge-resistant
    • Long-lasting up to 24 hours
    • Made with 50% hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil
    • Applies easily, smoothly, evenly
    • Product does not tug, pull, or skip during application
    • Color is vibrant, bold, and intense
    • Paraben-free

    Shades

    • Beige Flag: Cool Beige, Matte Finish
    • Caffeinated: Cool Light Brown, Matte Finish
    • Cool Coyote: Cool Charcoal, Matte Finish
    • Faux Doe: Shimmery Light Beige
    • Hemp Milk: Matte White
    • Legend: Matte Black
    • Tootsie: Cool Medium Brown, Matte Finish

    Item 2293456

    How To Use

    Prepare Your Eyes: Ensure that your eye area is oil-free and tear-free. If you have oily skin or watery eyes, you might want to lightly dab the waterline with a tissue or cotton swab to remove any excess oil or tears.

    Sharpen the Pencil: make sure your pencil is sharpened to your liking before applying.

    Position the Pencil: Hold the 24/7 Waterline Eye Pencil horizontally for better control and precision. You can use your pinky to stabilize or rest your elbow on a tabletop to steady your hand.

    Apply the Eyeliner: Place the pencil at the waterline, close to your lash line. Slowly glide the pencil along the waterline, to deposit the desired amount of color. The creamy, demi-matte formula should make this process smooth and easy.

    Let It Set: After application, give the eyeliner a few moments to set. The formula is designed to dry quickly and adhere to the waterline, providing waterproof color that lasts all day.

    Check for Gaps: After the eyeliner has set, check for any gaps or uneven lines. You can reapply in areas where coverage may be sparse.

    Final Touches: Optionally, you can apply the eyeliner to the upper waterline for a more defined look. This technique is known as tightlining and can make your eyelashes appear fuller.

    Cleanup: If any mistakes occur, use a cotton swab dipped in makeup remover to gently correct them.

    By following these steps, you can achieve a precise and long-lasting look with the 24/7 Waterproof Waterline Eyeliner.

    LOOKS TO TRY:

    How to Tightline:
    Use Legend (black) or Tootsie (dark brown) to line the waterline of the upper lash line (the area of the eye below your upper lashes). This helps to make your lashline look fuller and enhances the natural shape of your eyes, perfect for both day and night occasions. This also helps to hide the band if you're wearing false eyelashes.

    How to Brighten Eyes:
    Use the nude shades like Hemp Milk (matte white), Beige Flag (cool beige), or Caffeinated (cool light brown) in your lower waterline close to the lashes to give eyes a brightened, more awake look.

    Classic Defined Eye:
    Use Legend (the black pencil) or Tootsie (dark brown) to line both the waterline and the upper lash line. This creates a slightly more dramatic look that is appropriate for both daytime and nighttime makeup looks.

    Ingredients

    Hydrogenated Polyisobutene, Isododecane, Synthetic Wax, Polymethylsilsesquioxane, Polybutene, Silica, Hydrogenated Polydicyclopentadiene, Oryza Sativa (Rice/Riz) Bran Wax, Hydrogenated Castor Oil, Synthetic Beeswax, Ethylene/Propylene Copolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: Mica, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide).

    Shipping & Coupon Restrictions

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    Frequently bought together

    3 items

    Current Product

    Urban Decay Cosmetics

    24/7 Waterproof Waterline Eyeliner Pencil

    Color

    Legend

    4.5(20192)
    $23.00

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    24/7 Waterproof Waterline Eyeliner Pencil

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    Legend

    4.5(20192)
    $23.00

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    Review Snapshot

    by PowerReviews

    20194 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    Cons
    My Beauty Routine Takes
    Best For
    Describe Yourself
    Most Helpful Positive Review
    Love this product!

    After trying all the expensive liners in the department store and never finding something that will apply smoothly, I found this liner. Love it! I've included a couple of non retouched photos, which I found to be helpful while shopping online. First one is of Rockstar 24/7 used with illusion (from t...

    Versus
    Most Helpful Critical Review
    Terrible liner

    After reading so many positive reviews about this Urban Decay liner I really wanted to love it. But I hate it! The first thing I noticed is that the tip of the pencil is really, really thick. So I tried to sharpen it but the gel like consistency makes it impossible to sharpen. After breaking the tip...

    11315 results

    Magic for tight lining

    Submitted 2 days ago

    By Dee

    From Redmond, WA

    I didn't even know it was possible for any pencil to go on so easily. You don't have to keep poking your waterlines or pressing on them cause this goes on like a breeze and is so pigmented and fast to use. the color stays on for a long time too. Im so impressed that i returned most of the mac gel eyeliners. Only kept a blue one since this one doesn't come in blue unfortunately.

    Was this review helpful to you?
    Good product

    Submitted 3 days ago

    By Alexa

    From Binghamton, NY

    [I received this product in exchange for my honest review] I haven't used a waterline pencil in a while but I feel like urban decay has some of the best eyeliners so I was excited to give this a try. I applied this for a date night and was overall happy with the results for how long I had it on. I didn't find that the product was uncomfortable to wear or use. Depending on how wet my eyes were would effect fading but overall was happy with the product. I don't know that this is something I would put on to wear all day

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Ironclad for 8+ Hours

    Submitted 5 days ago

    By Ruby

    From Atlanta, GA

    Hemp Milk stayed crisply applied on my lower waterline for over 8 hours in the August Atlanta heat. A holy grail.

    Was this review helpful to you?
    Favorite Eyeliner

    Submitted 5 days ago

    By Dawn

    From Queens, NY

    his is my favorite eyeliner. It goes on easily, lasts long and the colors are true. Mushroom is a great everyday liner-it looks natural, not harsh.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Cool Coyote

    Submitted 15 days ago

    By Neanie

    From Midwest

    This pencil went on smoothly and stayed all day, despite my watery eyes. It was easy to smudge and wore for 12 hours. It's something of a cool taupe, which I've not seen as an actual eye pencil before.

    Was this review helpful to you?

    Q&A

    Showing 5 out of 260 Questions
    Q
    How do I sharpen it? I tried twisting the bottom both directions and nothing happens. I think I have a defective one.
    Asked by Naomi
    Official Answer By Urban Decay - Brand Engage
    Hey! To sharpen your 24/7 Waterproof Waterline Eyeliner Pencil, we recommend grabbing our Grindhouse Double Barrel Sharpener or any quality cosmetic sharpener. This pencil is designed to be sharpened rather than twisted. Our sharpener is specifically made for cosmetics, so it will keep your liner on point and ready for application. We hope this helps you keep your look sharp!Was this answer helpful to you
    Q
    Does it work for like that emo smudge look
    Asked by Smudge
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thank you for your interest in our 24/7 Waterproof Waterline Eyeliner Pencil. If you are looking to create a smokey or smudged eye look, this creamy formula is designed to glide on smoothly and provide intense color. We recommend exploring different application techniques to achieve the specific style you desire. We can't wait for you to unleash your inner artist!Was this answer helpful to you
    Q
    I have 2 of your 24/7 eyeliners. O notice the legend color os specified as a waterline pencil. Os that because of the color or is it formulated differently?
    Asked by Grammi
    Official Answer By Urban Decay - Brand Engage
    Hi there! Thank you for your question about our 24/7 Eyeliner Pencils. While both formulas provide vibrant color and long-lasting wear, they are formulated differently to suit specific needs. Our 24/7 Waterproof Waterline Eyeliner Pencil is specifically designed with a demi-matte finish to be safe and effective for the inner rim of the eye and tightlining. In contrast, the 24/7 Glide-On Waterproof Eyeliner Pencil is a versatile formula for the eyelid, offering a creamy texture that allows for blending as a liner or a shadow before it sets. We recommend reviewing the details for each to ensure you find the perfect match for your look!Was this answer helpful to you
    Q
    What happened to "desperation" color?
    Asked by Ky
    Official Answer By Urban Decay - Brand Engage
    Hi there! The shade Desperation in our 24/7 Glide-On Waterproof Eyeliner Pencil is discontinued. Discover your new go-to by exploring our other amazing shades. We are sure you will find a favorite at UD!Was this answer helpful to you
    Q
    THRIVE eyeliner
    Asked by Lilly
    Official Answer By Urban Decay - Brand Engage
    Hi there! It sounds like you might be referring to an eyeliner other than our legendary 24/7 Glide-On Waterproof Eyeliner Pencil. We definitely suggest checking out this liner and reviewing its ingredients to make sure it's the perfect match for you and your needs. We hope you find your ultimate go-to at UD!Was this answer helpful to you