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Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

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FREE Makeup Bag with any $45 Benefit purchase (offer valid 9/3/17-9/23/17 or while supplies last)

FREE Makeup Bag w/any $45 Benefit purchase

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FREE deluxe Gimme Brow Volumizing Fiber Gel w/any $45 Benefit purchase

It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 4111 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1797)
  • Defines & separates (1769)
  • Great brush (1719)
  • Applies evenly (1714)
  • Doesn't clump (1532)

Cons

  • Difficult to remove (218)
  • Not effective (133)
  • Smudges or runs (133)
  • Sticky texture (123)
  • Dries out quickly (103)

Best Uses

  • Anytime (1922)
  • Daily use (757)
  • Daytime (532)
  • Women (440)
  • Going out (421)
    • Reviewer Profile:
    • Natural style (1008), Classic style (860), Brand buyer (619), Budget shopper (409), Trendy style (279)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)
    • Was this a gift?:
    • No (378), Yes (25)

Reviewed by 4111 customers

Displaying reviews 1-10

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5.0

I love it

By Linda

from manteca, CA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    I really love using this mascara amd it works great, nit I wish the price was a little lower

     
    5.0

    I would buy this product again!

    By Kathy

    from Fort Worth TX

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Curls Great
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      As I get older my lashes are getting straighter and I am having to use the eye lash curler more often. With this product I do not need to. It is wonderful!!!

       
      5.0

      Love this mascara

      By Bianca

      from Illinois

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      I always end up going back to this mascara. It lengthens, doesn't flake, and curls great

       
      5.0

      Best mascara ever! No flaking and easy to take off.

      By Nbutler

      from Idaho

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        This mascara is the best I have tried. It doesn't run and it doesn't flake. It's also easy to take off.

         
        5.0

        Great mascara, would buy again

        By A

        from Garden city, Michigan

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Makes lashes look long and curled.

           
          5.0

          Beautiful Lashes!

          By Alli

          from NY

          About Me Trendy Style

          Verified Reviewer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I just tried this out for the first time and i am happy to say that It gives my lashes the life they need without making them clumpy or spidery looking! I don't know HOW it does it but it REALLY DOES curl my lashes without having to use a lash curler! so in-love with this product!

             
            5.0

            My search is over!!!!

            By momofk1k2

            from bellingham, washington

            About Me Classic Style

            Verified Reviewer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              This mascara is by far the best mascara I have ever used. I used Mary Kay mascara for years, but since it's not the quickest to get more of, having to deal with a MK rep and all, I picked this up to try during one of the 21 days of deals Ulta is currently advertising.
              I could not be anymore pleased with this product and what a STEAL of a price I got it for. That being said I would pay the full price for this mascara, it's that worth it.
              It covers my lashes well, separates my lashes effortlessly, doesn't clump or flake and lasts ALL day.

               
              3.0

              Probably not for me. Applicator applies to much mascara.

              By Lu

              from Cedar Falls , IA

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                Applies too much mascara. I like length but more natural.

                 
                5.0

                My search has come to an end

                By Sonia

                from New York

                About Me Natural Style

                Verified Reviewer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  Absolutely love this mascara!

                  I had a previous fav, the Urban Decay Supercurl Curling Mascara. Sadly, they may have discontinued it. Can't find it anywhere! I searched for years trying to find a similar mascara and I've finally found it!

                  This mascara goes on beautifully. Way better than the thick bristle wands!

                  1. It separates and spreads each eyelash with no clumps
                  2. Adds great length and volume
                  3. Buildable
                  4, Its on sale 50% off! (23rd if anyone missed it on the 9th)

                  I'm definitely stocking up!

                   
                  5.0

                  HOLY GRAIL mascara

                  By MLE

                  from Morgantown, WV

                  About Me Trendy Style

                  Verified Reviewer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush
                  • Lengthens

                  Cons

                  • Dries Out Quickly

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  I was skeptical to try roller lash because of the packaging, I thought it looked "old lady-ish," but after hearing many youtubers rave about it, I decided to give it a go. I never thought I would want to continually purchase a high end mascara, but Roller Lash is the best mascara I've ever used. It makes my lashes look amazing, I get compliments all the time, and it doesn't smudge, flake, or crumble. Sometimes it's a bit difficult to remove, but waterproof makeup removers do the trick. I love brown for every day wear and black for more dramatic looks.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  43 Questions | 43 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    is this product better than the better than sex masacra?!
                    Asked on 4/15/2017 by sab from new york

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I would recommend trying our Roller Lash in store to compare! xoxo B

                      Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this come in waterproof?
                    Asked on 4/1/2017 by Tracey from Manhattan, KS

                    1 answer

                  • Q:

                    I'm really, really picky about my mascara and am considering trying Benefit Roller Lash because my current formula seems to be irritating my eyes. Is the Roller Lash mascara a relatively 'wet' or 'dry' mascara? Is the brush stiff or flexible? Thanks in advance, Gorgeous!
                    Asked on 3/22/2017 by Cmo from Milwaukee

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is a "wet" mascara that gives you a satin finish. The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Of course you can test/sample our Roller Lash in-store! xoxo B

                      Answered on 4/21/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I love the roller lash, but I need a lash primer to make roller lash waterproof.
                    Suggestions PLEASE!!!!!!����
                    Asked on 2/25/2017 by Annette from 3132

                    1 answer

                  • Q:

                    I have short, straight Asian lashes that will droop down no matter how many times I curl them or put on waterproof mascara. Will this mascara keep the curl on my lashes?
                    Asked on 2/9/2017 by Sashiiimiii from Chula Vista, CA

                    1 answer

                  • Q:

                    How long will this last if used daily?
                    Asked on 1/15/2017 by Meghan from Wisconsin

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                      Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                    Asked on 12/28/2016 by KM from LA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                      Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product hypoallergenic?
                    Asked on 11/23/2016 by Er from Ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                      Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                    Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                      Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is Benefit Roller Lash a waterproof mascara?
                    Asked on 9/11/2016 by NORA from Punta Gorda, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

                      Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-10Previous | Next »

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