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Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE mini It's Potent Eye Cream with any $35 Benefit Cosmetics purchase (offer valid 1/8/17-1/28/17 or while supplies last)

FREE It's Potent! Eye Cream mini w/any $35 Benefit Cosmetics purchase

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 3317 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1254)
  • Defines & separates (1245)
  • Applies evenly (1191)
  • Great brush (1191)
  • Doesn't clump (1082)

Cons

  • Difficult to remove (133)
  • Not effective (133)
  • Sticky texture (82)
  • Smudges or runs (81)
  • Dries out quickly (76)

Best Uses

  • Anytime (1338)
  • Daily use (756)
  • Women (440)
  • Daytime (377)
  • Going out (294)
    • Was this a gift?:
    • No (282), Yes (16)
    • Reviewer Profile:
    • Natural style (695), Classic style (624), Brand buyer (619), Budget shopper (409), Trendy style (191)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 3317 customers

Displaying reviews 1-10

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5.0

I LOVE THIS MASCARA!!!!

By Kasia

from Hope Mills NC

About Me Classic Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    BEST MASCARA

     
    5.0

    Long lashes, long lasting

    By Pushing50

    from Illlinois

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      I actually discovered this product by asking a sales person about her lashes.. I couldn't be happier! After years of trying mascara, this one LASTS without giving me racoon eyes...even if I fall asleep without removing my make-up.

       
      5.0

      I will be buying this again...

      By ang

      from Flint MI

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I love how it defines and separates, great mascara!

         
        5.0

        My lashes look longer and more defined. Not clumpy!

        By survivor

        from warwick, ri

        About Me Natural Style

        Verified Buyer

        Pros

        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          I lost my lashes due to chemo. When they came back there were fewer, not even and not as long. This product was recommended by a staff member. I really like it. It doesn't clump and defines my lashes. Good Reco!

           
          5.0

          i would buy this again

          By tami

          from palm springs ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            it's great!

             
            5.0

            Great mascara

            By Anawelllll

            from New york

            About Me Natural Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Lengthens

            Cons

            • Smudges or Runs

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            Amazing mascara makes my lashes look very long and beautiful only con is that throughout the day it does transfer onto my eyelids but thats because i am an insanely oily mess .. even with eyeshadow primer but oh well

             
            2.0

            Not my favorite mascara

            By Kara

            from New Baden

            About Me Classic Style

            Verified Buyer

            Pros

            • Doe the dry out
            • Lengthens

            Cons

            • Does not separate my lashes

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I like that it adds length but its clumps together, so it looks like I have one long lash!

            (1 of 1 customers found this review helpful)

             
            5.0

            Great Product

            By Where the wild things are

            from TX

            About Me Natural Style

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Great product... It makes my straight lashes curl, and stay all day. Can smudge a little it you have it on the lower lashes and you're up all night, and I mean all night. My all time favorite product. It can get a little clumpy, but they are easy to fix. I can't wait to order another tube.

               
              5.0

              LOVE IT!!!

              By T-Ann

              from Idaho

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Love this mascara! Thickens and it curls. No clumps at all. When I try a new mascara I don't curl my lashes just to check it out. Its amazing how it turned out. Definitely a must buy!

               
              5.0

              Amazing!!!

              By Ashley

              from Atlanta, GA

              About Me Classic Style

              Verified Reviewer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                Love it, love it, love it. I love how the brush hooks on my lashes and curls them. I truly does make them look longer and it separates them nicely. This might just replace Tarte's Lights, Camera, Lashes as my favorite mascara. Possibly holy grail status? Maybe.

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                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                37 Questions | 37 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                  Asked on 12/28/2016 by KM from LA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                    Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this product hypoallergenic?
                  Asked on 11/23/2016 by Er from Ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                    Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                  Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                    Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is Benefit Roller Lash a waterproof mascara?
                  Asked on 9/11/2016 by NORA from Punta Gorda, FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

                    Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  should i get this, or the they're real?
                  Asked on 8/14/2016 by Ex. Beauty Buff from chattanooga

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Why not get both! Our Roller Lash mascara grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Add a coat of They're Real! mascara for lashes that won't quit!

                    Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do you have this fantastic mascara in waterproof?
                  Asked on 7/3/2016 by Lin from Florence, Al

                  1 answer

                • Q:

                  Is this safe for contact wearers?
                  Asked on 5/30/2016 by Manda from Philly, pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

                    Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Can this be used along with benefits they're real primer mascara?
                  Asked on 4/27/2016 by Leah from Columbus, OH

                  1 answer

                  • Brand Expert

                    A:

                    Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

                    Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
                  Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                    Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  I currently use this mascara and love how it holds a curl in my straight lashes, but I'm looking for a a waterproof mascara that is comparable. Any suggestions?
                  Asked on 3/20/2016 by hp

                  1 answer

                  • Brand Expert

                    A:

                    HI gorgeous! Our Roller Lash mascara is water-resistant and easy to remove. Our They're Real mascara (Item #: 2231443) is best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy!

                    Answered on 3/21/2016 by Brand Expert from Benefit Cosmetics
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