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Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE deluxe mini Boi-ing Industrial Strength Concealer with any $35 Benefit purchase (offer valid 8/7/16-8/27/16 or while supplies last)

FREE deluxe mini Boi-ing Industrial Strength Concealer w/any $35 Benefit purchase

Online Only! FREE mini Benefit Roller Lash with any $40 Benefit Cosmetics purchase (offer valid 8/26/16-9/3/16 or while supplies last)

Roller Lash Super Curling & Lifting Mascara Mini

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.3

(based on 2779 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1080)
  • Defines & separates (1073)
  • Applies evenly (1023)
  • Great brush (1020)
  • Doesn't clump (925)

Cons

  • Not effective (133)
  • Difficult to remove (110)
  • Smudges or runs (70)
  • Sticky texture (70)
  • Dries out quickly (64)

Best Uses

  • Anytime (1153)
  • Daily use (756)
  • Women (440)
  • Daytime (329)
  • Going out (257)
    • Was this a gift?:
    • No (17), Yes (3)
    • Reviewer Profile:
    • Brand buyer (619), Natural style (609), Classic style (539), Budget shopper (409), Trendy style (166)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 2779 customers

Displaying reviews 1-10

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5.0

every day go to!!

By Mel

from Michigan

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Just like they're real is my fave for extra drama date night....roller lash is my absolute fave day wear mascara! It's easier to remove, flexible and soft and more natural looking for work wear. Love!!!

 
1.0

Did not like this product. The mascara clumped.

By Patty J

from Marietta, GA

About Me Classic Style

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Did not like the brush. The mascara clumped.

 
5.0

Finally found my mascara!

By Andro98

from Duluth, MN

About Me Classic Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    I love using this mascara day or evening. It stays on nice but is not a struggle to remove. It makes my lashes stand out and doesn't flake into my eyes.

     
    5.0

    I would buy this product again

    By MagRadTech

    from Fort Collins Colorado

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      It applies well and looks great.

       
      5.0

      I love this mascara as it actually lifts and "curls" !

      By Lor

      from Santa clarita, ca

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Curls
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        Easy and quick to use! First used as a birthday sample gift... loved it! Adds volume, length and curl!! Definitely defines my eyes!!

         
        5.0

        Great mascara!

        By Petra

        from Washington State

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I love this mascara. It holds a curl. It doesn't flake or smudge. It gives my puny lashes volume.

         
        5.0

        Love this mascara

        By Mj

        from NYC

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          I use this product anytime of the day. It really adds a poo to your lashes and it gives great volume and length.

           
          5.0

          love

          By Nicole

          from Kansas

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          I absolutely love this mascara. It separates very nicely. Lengthens very well too. Not gloopy whatsoever.

           
          5.0

          effective

          By socorro

          from chula vista

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I use it forever

             
            5.0

            Love This Mascara!

            By BeautyBaffles

            from Chattanooga, TN

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Sticky Texture

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            This mascara does what it says; I love it! I did notice a slightly sticky texture the first application, but that went away after drying, and I haven't noticed it since. My lashes are somewhat thin and this gives them natural-looking volume and definition with only one coat.

            Displaying reviews 1-10

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            Q&A

            Product Q&A

            Do you have questions about this product?

            Get answers from in-house experts.

            33 Questions | 33 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              should i get this, or the they're real?
              Asked on 8/14/2016 by Ex. Beauty Buff from chattanooga

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! Why not get both! Our Roller Lash mascara grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Add a coat of They're Real! mascara for lashes that won't quit!

                Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Do you have this fantastic mascara in waterproof?
              Asked on 7/3/2016 by Lin from Florence, Al

              1 answer

            • Q:

              Is this safe for contact wearers?
              Asked on 5/30/2016 by Manda from Philly, pa

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

                Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Can this be used along with benefits they're real primer mascara?
              Asked on 4/27/2016 by Leah from Columbus, OH

              1 answer

              • Brand Expert

                A:

                Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

                Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
              Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              I currently use this mascara and love how it holds a curl in my straight lashes, but I'm looking for a a waterproof mascara that is comparable. Any suggestions?
              Asked on 3/20/2016 by hp

              1 answer

              • Brand Expert

                A:

                HI gorgeous! Our Roller Lash mascara is water-resistant and easy to remove. Our They're Real mascara (Item #: 2231443) is best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy!

                Answered on 3/21/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Is Roller Lash gluten-free? Thank you for helping me to stay safe! I'm excited to try my Birthday free sample.
              Asked on 3/2/2016 by Gkika

              1 answer

              • Brand Expert

                A:

                Hey Gorgeous! Roller Lash mascara does not contain soy or gluten ingredients. However, please note that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials may have accidentally come into contact with them during the manufacturing process at our suppliers.

                Answered on 3/3/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Is this mascara available that's NOT waterproof?
              Asked on 2/24/2016 by Silver Lady from Spartanburg

              1 answer

            • Q:

              How is the product compared to "they're real" mascara?, as far as quality.
              Asked on 1/1/2016 by Emily from New York, US

              1 answer

              • Brand Expert

                A:

                Both are high quality mascaras, gorgeous! Roller Lash is a curling, ink-black mascara with a satin finish & an instant curve-setting formula that holds for 12 hours. They're Real! is a lengthening, jet-black mascara with a glossy finish & a specially designed brush that reveals lashes you never knew you had!

                xoxo, B

                Answered on 1/13/2016 by Product POREfessional from Benefit Cosmetics
            • Q:

              Is it waterproof?????
              Asked on 12/23/2015 by jan

              1 answer

              • Staff Expert

                A:

                Roller Lash Super Curling & Lifting Mascara is water-resistant.

                Answered on 12/24/2015 by Staff Expert from Ulta Beauty
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