skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Roller Lash Super Curling & Lifting Mascara
Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE deluxe Watt's Up! Highlighter with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE deluxe Watt's Up! Highlighter w/any $45 Benefit purchase

FREE Hoola Bag with any $45 Benefit purchase (offer valid 3/19/17-4/8/17 or while supplies last)

FREE Hoola Bag w/any $45 Benefit purchase

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 3594 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1471)
  • Defines & separates (1458)
  • Great brush (1410)
  • Applies evenly (1405)
  • Doesn't clump (1274)

Cons

  • Difficult to remove (167)
  • Not effective (133)
  • Smudges or runs (104)
  • Sticky texture (92)
  • Dries out quickly (83)

Best Uses

  • Anytime (1571)
  • Daily use (756)
  • Daytime (445)
  • Women (440)
  • Going out (351)
    • Was this a gift?:
    • No (282), Yes (16)
    • Reviewer Profile:
    • Natural style (823), Classic style (713), Brand buyer (619), Budget shopper (409), Trendy style (232)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 3594 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I love this mascara

By Marissa

from Green Bay WI

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    I felt like this started to run by the end of the day, but it hens up for over 12 hours so it's a very good purchase regardless.

     
    5.0

    Love Love Love

    By Videm

    from St.Louis

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      I tried it once and that was all it took. Won't wear anything else.

       
      5.0

      Best Mascara ever!

      By BJ

      from Columbia Missouri

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        Totally impressed!

         
        5.0

        Mascara. Roller lash

        By Celinda

        from Port Charlotte. Fl.

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Doesn't Clump
        • Great Brush
        • Great product

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          I love it

           
          5.0

          Love this product

          By Aralexan

          from Dover, DE

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            Lasts all day and truly defines your lashes, easy to apply and the wand is very user friendly.

             
            5.0

            My Go To Mascara!!

            By vazquez7812

            from Texas

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            Best Mascara I've tried so far!

             
            5.0

            Love this product!

            By Tammy

            from NC

            About Me Trendy Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Love ❤️ this

               
              5.0

              Excellent Product

              By Jallar

              from Maple Grove, MN

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

              • Difficult To Remove

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              This product last for long time and doesn't dry out quickly. I apply it after all my makeup is done and I apply 1-2 coats.

               
              5.0

              Best mascara I've used!

              By candm

              from Hopatcong NJ

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                I just love how it covers and lengthens!

                 
                4.0

                I really like Roller Lash Super Curling & Lifting Mascara

                By Laurie

                from Warrenville, Illinois

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Defines & Separates
                • Doesn't Clump
                • Great Brush

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                Difficult to remove with water

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Do you have questions about this product?

                Get answers from in-house experts.

                38 Questions | 38 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  How long will this last if used daily?
                  Asked on 1/15/2017 by Meghan from Wisconsin

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                    Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                  Asked on 12/28/2016 by KM from LA

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                    Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is this product hypoallergenic?
                  Asked on 11/23/2016 by Er from Ohio

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                    Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                  Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                    Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is Benefit Roller Lash a waterproof mascara?
                  Asked on 9/11/2016 by NORA from Punta Gorda, FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

                    Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  should i get this, or the they're real?
                  Asked on 8/14/2016 by Ex. Beauty Buff from chattanooga

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! Why not get both! Our Roller Lash mascara grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Add a coat of They're Real! mascara for lashes that won't quit!

                    Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do you have this fantastic mascara in waterproof?
                  Asked on 7/3/2016 by Lin from Florence, Al

                  1 answer

                • Q:

                  Is this safe for contact wearers?
                  Asked on 5/30/2016 by Manda from Philly, pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

                    Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Can this be used along with benefits they're real primer mascara?
                  Asked on 4/27/2016 by Leah from Columbus, OH

                  1 answer

                  • Brand Expert

                    A:

                    Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

                    Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
                  Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                    Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?