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Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Ink Black

Item #: 2285068 Size: 0.3 oz

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It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.3

(based on 2646 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Lengthens (983)
  • Defines & separates (973)
  • Applies evenly (929)
  • Great brush (919)
  • Adds volume (836)

Cons

  • Not effective (133)
  • Difficult to remove (102)
  • Sticky texture (65)
  • Smudges or runs (63)
  • Poor texture (60)

Best Uses

  • Anytime (1044)
  • Daily use (756)
  • Women (440)
  • Daytime (300)
  • Going out (235)
    • Was this a gift?:
    • No (17), Yes (3)
    • Reviewer Profile:
    • Brand buyer (619), Natural style (551), Classic style (486), Budget shopper (409), Trendy style (153)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 2646 customers

Displaying reviews 1-10

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5.0

Favorite mascara and quality product! It lengthens & curls!

By Trendy stay at home mom

from Anderson, SC

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    Use this product daily and love it!

     
    5.0

    Loved the product would definitely buy it again!

    By Tina

    from Las Cruces, NM

    About Me Trendy Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      Love that it separates my lashes and gives them volume without looking fake!

       
      5.0

      YES YES YES!

      By Caroline

      from South Carolina

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I have been through every single high-end and low-end mascara and hadn't found one that I loved as much as this one! I believe I have relatively "normal" eyelashes, nothing special, and ALWAYS get asked what mascara I'm wearing when I have the Roller Lash on. I have bought multiple tubes and will continue to do so.

         
        5.0

        This is my new mascara must have!

        By makeup.is.life.

        from Texas

        About Me Trendy Style

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Don't hesitate. I was debating between getting a high-end or drugstore mascara. I am SO glad i chose high-end. especially this one. It makes your lashes super long, and the curl it creates is amazing. i will DEFINETLY be purchasing this again. *work perfectly with the nyx big and loud lash primer*

           
          5.0

          The best mascara

          By Ashley

          from Illinois

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            I haven't had any clumping. I have to curl my lashes and the heavier mascaras pull down my curl (even the ones meant to lift). This mascara is not too heavy. I'm very happy! Ive tried bad gal lash and they're real as well. Roller lash wins hands down!

             
            5.0

            Better than Mac!

            By Ruthie

            from Pascagoula, MS

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              I was in need of a new mascara. I've used Mac, Mary Kay, and Younique. Mac was my favorite UNTIL I tried this. The cashier was wearing it and it looked amazing. It looks like it belongs on your face. It doesn't blotch or clump, really easy to use and makes your eyes pop without the trouble of using fibers, etc. This is a new permanent addition to my makeup collection!

               
              4.0

              I will keep buying this product!!

              By bobbiejo

              from Eau Claire, WI

              About Me Classic Style

              Verified Buyer

              Pros

              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                I love how it lengthens and separates lashes!!

                 
                5.0

                No Clump, ever!

                By Liz

                from San Bernardino, CA

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Difficult To Remove
                • Smudges or Runs

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                This is a great product. It doesn't clump, lengthens lashes, and defines each lash. However, if you are going out in the heat, it does smudge off onto your upper lid. It is also pretty hard to remove. Regardless, this is a great product and I strongly recommend it.

                 
                5.0

                This is THE one!

                By Mellie

                from Sarasota, FL

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  I have struggled with mascara for years; spending a lot more for the best brands in high-end department stores and this is the best of the best!

                   
                  4.0

                  I usually don't like opening a new mascara.... But LOVED

                  By Sherry

                  from Paducah

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Applies Evenly
                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush

                  Cons

                    Best Uses

                    • Daytime

                    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                    Love!

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    31 Questions | 31 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this safe for contact wearers?
                      Asked on 5/30/2016 by Manda from Philly, pa

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

                        Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Can this be used along with benefits they're real primer mascara?
                      Asked on 4/27/2016 by Leah from Columbus, OH

                      1 answer

                      • Brand Expert

                        A:

                        Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

                        Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
                      Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                        Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      I currently use this mascara and love how it holds a curl in my straight lashes, but I'm looking for a a waterproof mascara that is comparable. Any suggestions?
                      Asked on 3/20/2016 by hp

                      1 answer

                      • Brand Expert

                        A:

                        HI gorgeous! Our Roller Lash mascara is water-resistant and easy to remove. Our They're Real mascara (Item #: 2231443) is best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy!

                        Answered on 3/21/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Is Roller Lash gluten-free? Thank you for helping me to stay safe! I'm excited to try my Birthday free sample.
                      Asked on 3/2/2016 by Gkika

                      1 answer

                      • Brand Expert

                        A:

                        Hey Gorgeous! Roller Lash mascara does not contain soy or gluten ingredients. However, please note that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials may have accidentally come into contact with them during the manufacturing process at our suppliers.

                        Answered on 3/3/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Is this mascara available that's NOT waterproof?
                      Asked on 2/24/2016 by Silver Lady from Spartanburg

                      1 answer

                    • Q:

                      How is the product compared to "they're real" mascara?, as far as quality.
                      Asked on 1/1/2016 by Emily from New York, US

                      1 answer

                      • Brand Expert

                        A:

                        Both are high quality mascaras, gorgeous! Roller Lash is a curling, ink-black mascara with a satin finish & an instant curve-setting formula that holds for 12 hours. They're Real! is a lengthening, jet-black mascara with a glossy finish & a specially designed brush that reveals lashes you never knew you had!

                        xoxo, B

                        Answered on 1/13/2016 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Is it waterproof?????
                      Asked on 12/23/2015 by jan

                      1 answer

                      • Staff Expert

                        A:

                        Roller Lash Super Curling & Lifting Mascara is water-resistant.

                        Answered on 12/24/2015 by Staff Expert from Ulta Beauty
                    • Q:

                      Does this product flake, and is it good for constantly tearing eyes?
                      Asked on 11/21/2015 by Adalas from Florida, US

                      1 answer

                      • Brand Expert

                        A:

                        Roller Lash does not flake, gorgeous! The formula is water-resistant, so your lashes will stay curled all day!

                        xoxo, B

                        Answered on 12/3/2015 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Does this product add length and volume as well as curl?
                      Asked on 11/21/2015 by Adalas from Florida, US

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous!

                        Roller Lash grabs, separates, lifts and curls your lashes! We recommend pairing Roller Lash with our bestselling They're Real! mascara for the ultimate in luscious lashes - apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top.

                        You can find They're Real! here at ULTA: http://www.ulta.com/ulta/browse/productDetail.jsp?productId=xlsImpprod3460265

                        xoxo, B

                        Answered on 11/24/2015 by Product POREfessional from Benefit Cosmetics
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