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Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE mini They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Hawaii Catalog Bag with any $50 Benefit Cosmetics purchase (offer valid 2/19/17-3/11/17 or while supplies last)

Online Only FREE Cosmetic Bag w/any $50 Benefit Cosmetics purchase

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 3465 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1371)
  • Defines & separates (1358)
  • Applies evenly (1308)
  • Great brush (1307)
  • Doesn't clump (1183)

Cons

  • Difficult to remove (151)
  • Not effective (133)
  • Smudges or runs (93)
  • Sticky texture (86)
  • Dries out quickly (78)

Best Uses

  • Anytime (1462)
  • Daily use (756)
  • Women (440)
  • Daytime (416)
  • Going out (327)
    • Was this a gift?:
    • No (282), Yes (16)
    • Reviewer Profile:
    • Natural style (766), Classic style (671), Brand buyer (619), Budget shopper (409), Trendy style (211)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 3465 customers

Displaying reviews 1-10

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2.0

Okay ... But the price!

By Becca

from Kansas City, MO

About Me Classic Style

Verified Buyer

Pros

  • Doesn't flake
  • Doesn't smudge

Cons

  • Does not define or separate

Best Uses

  • Anytime

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Not worth the hype or money

 
5.0

The Best

By Wolf Girl

from Florida

About Me Trendy Style

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    It's the best of the best. You can't go wrong here. That's all you need to know.

     
    5.0

    Love it!

    By Maggie

    from Sioux Falls, SD

    About Me Classic Style

    Verified Buyer

    Pros

    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Smudges or Runs

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    Awesome!

     
    5.0

    LOVE LOVE LOVE this mascara!

    By Angelthreads

    from Eagan MN

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Difficult To Remove

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    Best mascara I have ever purchased!

     
    4.0

    No mess

    By na

    from Vancouver, WA

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump

    Cons

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      Have not used the tube long enough to know if it dries out or not. I do like the fact that it doesn't cake up. It's not the best volume mascara though.

       
      4.0

      Happy with purchase

      By Tiffany

      from Florida

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Smudges or Runs

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      Easy to apply. Brush is easy to use. Separates lashes. Bought as a sample at Christmas and liked it, so bought the full size

       
      3.0

      Roller Lash

      By DP

      from Cheshire, Ct

      About Me Trendy Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush

      Cons

        Best Uses

        • Daytime
        • Going Out

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        I don't see where this product curls the lashes

         
        5.0

        first prestige mascara I'd be willing to pay full price for

        By CaliReviewer

        from SoCal

        About Me Natural Style

        Pros

        • Applies Evenly
        • Curls
        • Defines & Separates
        • Doesn't Clump
        • Easy to Remove
        • Great Brush
        • Lasts all Day
        • Lengthens
        • Non Irritating

        Cons

          Best Uses

          • Anytime
          • Daytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          I got this Roller Lash Mascara by Benefit as a Birthday freebie and love it. Its probably the first prestige mascara I'd be willing to pay full price for (and that's saying a lot for a cheapskate like me)! The applicator brush is amazing, it applies evenly without clumps, lifts and separates, lasts all day without smudges or flakes, doesn't irritate my eyes and washes off easily without special cleansers. Mascara is usually either ok or terrible, but this stuff is truly great!

           
          4.0

          I love this mascara!

          By Hannah

          from San Diego, CA

          About Me Natural Style

          Pros

          • Applies Evenly
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            This mascara is amazing - it does give my eyelashes length, but not as much volume as I would have hoped. I would definitely recommend this mascara to family/friends, and I will be buying it again!

             
            5.0

            Best mascara ever

            By Bonnie B.

            from Hedgesville, WV

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Best mascara other than maybe fiber mascara

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Do you have questions about this product?

              Get answers from in-house experts.

              38 Questions | 38 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                How long will this last if used daily?
                Asked on 1/15/2017 by Meghan from Wisconsin

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                  Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                Asked on 12/28/2016 by KM from LA

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                  Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this product hypoallergenic?
                Asked on 11/23/2016 by Er from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                  Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                  Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is Benefit Roller Lash a waterproof mascara?
                Asked on 9/11/2016 by NORA from Punta Gorda, FL

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

                  Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                should i get this, or the they're real?
                Asked on 8/14/2016 by Ex. Beauty Buff from chattanooga

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Why not get both! Our Roller Lash mascara grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Add a coat of They're Real! mascara for lashes that won't quit!

                  Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Do you have this fantastic mascara in waterproof?
                Asked on 7/3/2016 by Lin from Florence, Al

                1 answer

              • Q:

                Is this safe for contact wearers?
                Asked on 5/30/2016 by Manda from Philly, pa

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

                  Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Can this be used along with benefits they're real primer mascara?
                Asked on 4/27/2016 by Leah from Columbus, OH

                1 answer

                • Brand Expert

                  A:

                  Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

                  Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
                Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                  Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
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