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Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

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Online Only! FREE Benefit Cosmetic Bag with any $40 Benefit purchase (offer valid 9/25/16-9/26/16 or while supplies last)

Online Only FREE Cosmetic Bag w/any $40 Benefit purchase

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 2857 reviews)

85%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1141)
  • Defines & separates (1131)
  • Applies evenly (1080)
  • Great brush (1077)
  • Doesn't clump (978)

Cons

  • Not effective (133)
  • Difficult to remove (115)
  • Sticky texture (75)
  • Smudges or runs (72)
  • Dries out quickly (69)

Best Uses

  • Anytime (1215)
  • Daily use (756)
  • Women (440)
  • Daytime (340)
  • Going out (267)
    • Was this a gift?:
    • No (17), Yes (3)
    • Reviewer Profile:
    • Natural style (643), Brand buyer (619), Classic style (563), Budget shopper (409), Trendy style (172)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 2857 customers

Displaying reviews 1-10

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5.0

Love this product!

By Jill

from Jackson, Mi

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Dries Out Quickly

Best Uses

  • Anytime

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

None

 
5.0

Love this!

By Lisa

from Bozeman, MT

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    This product is my favorite mascara now! I use it combined with a couple others but this one adds the length and some volume! Definitely a product I will use a long time.

     
    5.0

    i would buy this again, but a bit pricey.

    By Fran

    from Lehigh County, PA

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        love the brush

         
        4.0

        I would buy this product again

        By Kimber

        from Collegeville, Pa

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Doesn't Clump
        • Lengthens

        Cons

        • Sticky Texture

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        This product is great! It goes on really nicely and gives my lashes a lot of lift. I liked it so much that I bought one for my sister for her birthday. It is a little pricey but worth the money from time to time.

         
        5.0

        Best mascara on the market

        By TMF128

        from Illinois

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Finally a great mascara!

           
          5.0

          Love it

          By Libby

          from Louisians

          Verified Buyer

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Like

           
          5.0

          Favorite!!

          By Mandy

          from Ridgeland ma

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            Keeps lashes curled adds length and volume

             
            5.0

            Great product

            By Shibbs

            from Texas

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Curls lashes
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Great for everyday or going out! Adds curl without using a lash curler

               
              5.0

              Loved it

              By Jm

              from Springtown,Tx

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                Goes on easy and stays

                 
                5.0

                Love, love , love!!!

                By Free fallin

                from Everett, wa

                About Me Natural Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime
                  • Daytime
                  • Going Out

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  I use it everday! I will,never use another mascara again. It is a little pricey but it lasts a long time and doesnt dry out. Totally worth it. The even have a little trial size thats way cheaper but also lasts a while.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  34 Questions | 34 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Is Benefit Roller Lash a waterproof mascara?
                    Asked on 9/11/2016 by NORA from Punta Gorda, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

                      Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    should i get this, or the they're real?
                    Asked on 8/14/2016 by Ex. Beauty Buff from chattanooga

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Why not get both! Our Roller Lash mascara grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Add a coat of They're Real! mascara for lashes that won't quit!

                      Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do you have this fantastic mascara in waterproof?
                    Asked on 7/3/2016 by Lin from Florence, Al

                    1 answer

                  • Q:

                    Is this safe for contact wearers?
                    Asked on 5/30/2016 by Manda from Philly, pa

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

                      Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Can this be used along with benefits they're real primer mascara?
                    Asked on 4/27/2016 by Leah from Columbus, OH

                    1 answer

                    • Brand Expert

                      A:

                      Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

                      Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
                    Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                      Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I currently use this mascara and love how it holds a curl in my straight lashes, but I'm looking for a a waterproof mascara that is comparable. Any suggestions?
                    Asked on 3/20/2016 by hp

                    1 answer

                    • Brand Expert

                      A:

                      HI gorgeous! Our Roller Lash mascara is water-resistant and easy to remove. Our They're Real mascara (Item #: 2231443) is best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy!

                      Answered on 3/21/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is Roller Lash gluten-free? Thank you for helping me to stay safe! I'm excited to try my Birthday free sample.
                    Asked on 3/2/2016 by Gkika

                    1 answer

                    • Brand Expert

                      A:

                      Hey Gorgeous! Roller Lash mascara does not contain soy or gluten ingredients. However, please note that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials may have accidentally come into contact with them during the manufacturing process at our suppliers.

                      Answered on 3/3/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this mascara available that's NOT waterproof?
                    Asked on 2/24/2016 by Silver Lady from Spartanburg

                    1 answer

                  • Q:

                    How is the product compared to "they're real" mascara?, as far as quality.
                    Asked on 1/1/2016 by Emily from New York, US

                    1 answer

                    • Brand Expert

                      A:

                      Both are high quality mascaras, gorgeous! Roller Lash is a curling, ink-black mascara with a satin finish & an instant curve-setting formula that holds for 12 hours. They're Real! is a lengthening, jet-black mascara with a glossy finish & a specially designed brush that reveals lashes you never knew you had!

                      xoxo, B

                      Answered on 1/13/2016 by Product POREfessional from Benefit Cosmetics
                  Displaying questions 1-10Previous | Next »

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