skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Mascara
  • / Roller Lash Super Curling & Lifting Mascara
Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

Ask a Question

Options

GIFT WITH PURCHASE

FREE Makeup Bag with any $40 Benefit purchase (offer valid 11/29/16-12/24/16 or while supplies last)

FREE makeup bag w/any $40 Benefit Cosmetics purchase

FREE fun-size Roller Lash with any $40 Benefit purchase (offer valid 11/29/16-12/17/16 or while supplies last)

FREE Roller Lash fun-size sample w/any $40 Benefit Cosmetics purchase

Online Only! FREE 3-pc Hoola Sampling Kit with any $55 Benefit Cosmetics purchase (offer valid 12/5/16-12/24/16 or while supplies last)

Online Only FREE 3-pc Hoola Sampling Kit w/any $55 Benefit Cosmetics purchase

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 3153 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1198)
  • Defines & separates (1185)
  • Applies evenly (1134)
  • Great brush (1130)
  • Doesn't clump (1028)

Cons

  • Not effective (133)
  • Difficult to remove (122)
  • Sticky texture (79)
  • Smudges or runs (75)
  • Dries out quickly (71)

Best Uses

  • Anytime (1270)
  • Daily use (756)
  • Women (440)
  • Daytime (363)
  • Going out (284)
    • Was this a gift?:
    • No (209), Yes (9)
    • Reviewer Profile:
    • Natural style (666), Brand buyer (619), Classic style (597), Budget shopper (409), Trendy style (178)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 3153 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

LOVE IT!!

By Deb

from Illinois

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Love this mascara, no clumping, curls and adds length

  • Was this a gift?:
  • No
 
5.0

Best mascara! Lasts all day , love it

By Linda B.

from Colorado

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Love this mascara. Lasts all day

  • Was this a gift?:
  • No
 
5.0

My ride or die mascara

By Jmc

from Kansas City

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

I hate eyelash curlers. I am bad at them, no matter which one I try. This magic stuff eliminates the need for them! Doesn't smear and stays on even through workouts. If I'm feeling particularly dramatic, I'll top it off with a coat of It's Superhero, but for daily wear, you can't beat this stuff.

  • Was this a gift?:
  • No
 
1.0

I'm not sure about buying this product again.

By Disappointed

from Hollister, CA

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

I have bought this product before and was great. This time around mascara feels sticky on my eyelashes. It makes my eyes burn.

  • Was this a gift?:
  • No
 
5.0

My new favorite mascara!

By Luscious303

from Denver, CO

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

I received a sample for my birthday and fell in love.

  • Was this a gift?:
  • No
 
5.0

Love the lash look.

By Vrs235

from Chicago

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

Lashes fuller and longer.

  • Was this a gift?:
  • No
 
1.0

Super clumpy :-(

By PhileneAK

from Fairbanks

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

This was the first time using this product and I was very disappointed with it. It was very clump and every time I took it out of the bottle it had a bunch of gunk at the end of it. To be fair though it might have been frozen in shipping because I live in Ak and it's -28 that week I picked it up. I will go back to the store and exchange it for a new one and see if that is any better.

  • Was this a gift?:
  • No
 
5.0

love the new curved brush!

By Sewtall

from KC

Verified Buyer

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

The wand does a great job of lifting and separating my eyelashes !! Very easy to use and the mascara stays on beautifully.

  • Was this a gift?:
  • No
 
5.0

Magic

By Hgall

from Wheeling wv

Verified Buyer

Pros

  • Amazing length
  • Amazing volume
  • No eyelash curler needed

Cons

    Best Uses

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      Did not even need to use an eyelash curler with this mascara! Its like magic it has great length and volume with curl!

      • Was this a gift?:
      • No
       
      4.0

      Second tube !! It's awesome lash mascara! !

      By Nae

      from Mobile Al

      Verified Buyer

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      It truly is a great product!

      Displaying reviews 1-10

      Back to top

      Previous | Next »

      Q&A

      Product Q&A

      Do you have questions about this product?

      Get answers from in-house experts.

      36 Questions | 36 Answers
      Displaying questions 1-10Previous | Next »
      • Q:

        Is this product hypoallergenic?
        Asked on 11/23/2016 by Er from Ohio

        1 answer

        • Brand Expert

          A:

          Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

          Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
      • Q:

        Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
        Asked on 11/11/2016 by Schlotz from San Francisco, Ca

        1 answer

        • Brand Expert

          A:

          Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

          Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
      • Q:

        Is Benefit Roller Lash a waterproof mascara?
        Asked on 9/11/2016 by NORA from Punta Gorda, FL

        1 answer

        • Brand Expert

          A:

          Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

          Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
      • Q:

        should i get this, or the they're real?
        Asked on 8/14/2016 by Ex. Beauty Buff from chattanooga

        1 answer

        • Brand Expert

          A:

          Hi gorgeous! Why not get both! Our Roller Lash mascara grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Add a coat of They're Real! mascara for lashes that won't quit!

          Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
      • Q:

        Do you have this fantastic mascara in waterproof?
        Asked on 7/3/2016 by Lin from Florence, Al

        1 answer

      • Q:

        Is this safe for contact wearers?
        Asked on 5/30/2016 by Manda from Philly, pa

        1 answer

        • Brand Expert

          A:

          Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

          Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
      • Q:

        Can this be used along with benefits they're real primer mascara?
        Asked on 4/27/2016 by Leah from Columbus, OH

        1 answer

        • Brand Expert

          A:

          Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

          Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
      • Q:

        How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
        Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

        1 answer

        • Brand Expert

          A:

          Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

          Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
      • Q:

        I currently use this mascara and love how it holds a curl in my straight lashes, but I'm looking for a a waterproof mascara that is comparable. Any suggestions?
        Asked on 3/20/2016 by hp

        1 answer

        • Brand Expert

          A:

          HI gorgeous! Our Roller Lash mascara is water-resistant and easy to remove. Our They're Real mascara (Item #: 2231443) is best for lengthening your lashes, the longwearing formula won't smudge, budge or dry out. Features a unique wand with a custom-dome tip to push lashes up and out to turn on the sexy!

          Answered on 3/21/2016 by Brand Expert from Benefit Cosmetics
      • Q:

        Is Roller Lash gluten-free? Thank you for helping me to stay safe! I'm excited to try my Birthday free sample.
        Asked on 3/2/2016 by Gkika

        1 answer

        • Brand Expert

          A:

          Hey Gorgeous! Roller Lash mascara does not contain soy or gluten ingredients. However, please note that in spite of all the care we take over the traceability of our raw materials, we cannot guarantee that the raw materials may have accidentally come into contact with them during the manufacturing process at our suppliers.

          Answered on 3/3/2016 by Brand Expert from Benefit Cosmetics
      Displaying questions 1-10Previous | Next »

      Do you have a question about this product?