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Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

Special Free Gift with Purchase! Click for Offer Details

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GIFT WITH PURCHASE

FREE mini They're Real! Lengthening Mascara with any $35 Benefit purchase (offer valid 2/19/17-3/11/17 or while supplies last)

FREE mini They're Real Mascara w/any $35 Benefit purchase

Online Only! FREE Hawaii Catalog Bag with any $50 Benefit Cosmetics purchase (offer valid 2/19/17-3/11/17 or while supplies last)

Online Only FREE Cosmetic Bag w/any $50 Benefit Cosmetics purchase

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy-to-remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash-conditioning benefits
  • Water-resistant
  • Ink black
  • Satin finish

 

Roller Lash is the #1 best-selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 3456 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1365)
  • Defines & separates (1352)
  • Applies evenly (1301)
  • Great brush (1300)
  • Doesn't clump (1176)

Cons

  • Difficult to remove (150)
  • Not effective (133)
  • Smudges or runs (91)
  • Sticky texture (86)
  • Dries out quickly (78)

Best Uses

  • Anytime (1454)
  • Daily use (756)
  • Women (440)
  • Daytime (412)
  • Going out (324)
    • Was this a gift?:
    • No (282), Yes (16)
    • Reviewer Profile:
    • Natural style (762), Classic style (668), Brand buyer (619), Budget shopper (409), Trendy style (209)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 3456 customers

Displaying reviews 1-10

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5.0

Best mascara ever

By Bonnie B.

from Hedgesville, WV

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    Best mascara other than maybe fiber mascara

     
    5.0

    My favorite

    By carol

    from texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      I have tried a gazzilion mascaras, this is the best ever!

       
      5.0

      Love it

      By Mom

      from Corona ca

      Verified Buyer

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      Love it

       
      1.0

      Disappointed :(

      By Sam

      from Scottsdale, AZ

      About Me Classic Style

      Verified Buyer

      Pros

      • Lengthens

      Cons

      • Clumps
      • Difficult To Remove
      • Smudges or Runs

      Best Uses

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        Bought this based on the amazing reviews, but was quite disappointed! I have permed lashes, AKA lash lift, I didn't see any additional curling. The formula is really thick, and made my thin lashes look very spidery with just one coat. I didn't see much improvement in length either. The worst part is that since my lashes are long and touch the hood of my eye, it smudged all over the top of my eye lid and a bit on my lower lid, throughout the day. The only thing I did like about this was the color, the black is very intense! Unfortunately, at the premium price it's not worth keeping. I am returning it.

         
        5.0

        Best mascara I've ever tried!

        By Amber

        from Las Vegas, NV

        About Me Classic Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

        • Smudges or Runs

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        My sister and I bought this mascara when Ulta was having a buy one get one 50% off for it. We didn't want to commit to two tubes so we each got one. In hindsight, we both wished we had taken full advantage of the deal because this stuff is amazing! It curls your lashes as it dries, making them look so long and luxurious! It doesn't flake and it stays put all day, but it's super easy to take off at the end of the day. It also lasts forever! I apply mascara at least once every day, and my tube is still going strong, even 2 months later! Definitely a new favorite.

         
        5.0

        my favorite love this

        By feliss1228

        from salt lake city

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

          Love Love it !!!!! Tried others but nope

           
          5.0

          Love this mascara!! My eyes pop as soon as I put it on!

          By Nvb222

          from Massachusetts

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            Love it!

             
            5.0

            Best mascara I've found

            By JMR

            from Boston, MA

            Verified Buyer

            Pros

            • Adds Volume
            • Lengthens

            Cons

              Best Uses

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                I've been using this mascara for over a year, and I've been asked numerous times if I'm wearing false eyelashes. I never liked curved brushes before, but this is a game changer... it will be hard to find a mascara I like better than this one! The only con is that it doesn't seem to last that long... I find myself buying a new one every 3-4 weeks, but still totally worth it.

                 
                5.0

                Got it as a birthday gift, BEST GIFT EVER

                By Brinarella

                from State College, PA

                About Me Classic Style

                Verified Reviewer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Doesn't Clump
                • Great Brush
                • Lengthens

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                I've been trying different mascaras and got this as one of the free birthday gift things Ulta does. It has been my favorite ever since. It goes on pretty well and does exactly what you hope for normal lashes. I am not the girl that wears fake lashes (mostly because when i tried i poked my eye a million times). So dealing with only my natural lashes, this product was a dream come true, it made my lashes longer, more visible, and it didn't smudge throughout my 18 hour days (i work full time and go to school full time). Taking it off was a little tough, i never felt like i got it all but that could just be my cheapy makeup wipes. Anyways, if you're looking to experiment with a "high end" mascara, i would recommend this is a great place to start.

                 
                5.0

                Definitely buy this mascara again. Lengthens beautifully

                By A

                from Millbrae, ca

                About Me Trendy Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Defines & Separates
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  Great mascara.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  38 Questions | 38 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    How long will this last if used daily?
                    Asked on 1/15/2017 by Meghan from Wisconsin

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                      Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                    Asked on 12/28/2016 by KM from LA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                      Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product hypoallergenic?
                    Asked on 11/23/2016 by Er from Ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                      Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                    Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                      Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is Benefit Roller Lash a waterproof mascara?
                    Asked on 9/11/2016 by NORA from Punta Gorda, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

                      Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    should i get this, or the they're real?
                    Asked on 8/14/2016 by Ex. Beauty Buff from chattanooga

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Why not get both! Our Roller Lash mascara grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours. Add a coat of They're Real! mascara for lashes that won't quit!

                      Answered on 8/17/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Do you have this fantastic mascara in waterproof?
                    Asked on 7/3/2016 by Lin from Florence, Al

                    1 answer

                  • Q:

                    Is this safe for contact wearers?
                    Asked on 5/30/2016 by Manda from Philly, pa

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I wear contact lenses and have been using roller lash for well over a month and have had no issues. In fact, it's my favorite mascara!

                      Answered on 5/31/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Can this be used along with benefits they're real primer mascara?
                    Asked on 4/27/2016 by Leah from Columbus, OH

                    1 answer

                    • Brand Expert

                      A:

                      Hello gorgeous! Our Roller Lash Super Curling & Lifting mascara works well with our They're Real! tinted primer. To add curl and lift lashes apply our tinted primer under our Roller Lash.

                      Answered on 5/2/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    How Long Will This Mascara Last Me ? I Noticed It Was Only 3 Ounces Is It Gonna Last A While ?
                    Asked on 4/4/2016 by imthatmyra from Fort Myers Fl

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                      Answered on 4/22/2016 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-10Previous | Next »

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