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Benefit Cosmetics Roller Lash Super Curling %26 Lifting Mascara

Benefit Cosmetics

Roller Lash Super Curling & Lifting Mascara

Black

Item #: 2285068 Size: 0.3 oz

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GIFT WITH PURCHASE

FREE 4-pc Gift with any $45 Benefit Cosmetics purchase (offer valid 6/4/17-7/1/17 or while supplies last)

FREE 4-pc Gift w/any $45 Benefit Cosmetic purchase

It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours.

Curl Power!

  • 97% said it visibly lifts lashes*
  • 87% said it gives long-lasting curl*
  • 94% said eyes look more wide open*

*Consumer panel survey on 31 women after 4 weeks

Details:

  • Easy - to - remove
  • Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits
  • Water - resistant
  • Ink black
  • Satin finish

Roller Lash is the #1 best - selling Prestige Curling Mascara in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size Roller Lash Super Curling & Lifting Mascara available - Click here!

Before & After

How It Works

Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.

Beauty tip: For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening Mascara on top. It's sexy drama beyond belief!
Aqua (Water), Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Algin, Serine, BHT. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsRoller Lash Super Curling & Lifting Mascara
 
4.4

(based on 3834 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Lengthens (1573)
  • Defines & separates (1549)
  • Great brush (1501)
  • Applies evenly (1494)
  • Doesn't clump (1348)

Cons

  • Difficult to remove (180)
  • Not effective (133)
  • Smudges or runs (115)
  • Sticky texture (106)
  • Dries out quickly (91)

Best Uses

  • Anytime (1678)
  • Daily use (757)
  • Daytime (471)
  • Women (440)
  • Going out (373)
    • Was this a gift?:
    • No (378), Yes (25)
    • Reviewer Profile:
    • Natural style (884), Classic style (759), Brand buyer (619), Budget shopper (409), Trendy style (241)
    • My Beauty Routine Takes:
    • 30 minutes (565), 10 minutes (507), 1+ hour (64)

Reviewed by 3834 customers

Displaying reviews 1-10

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5.0

This is my new favorite mascara. I will definitely buy again

By Jim the runner

from Brentwood CA

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

  • Difficult To Remove
  • Dries Out Quickly

Best Uses

  • Anytime

Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

I use this as my everyday mascara.

 
5.0

Love it!

By Annie Pickle

from Texarkana, Texas

About Me Classic Style

Verified Buyer

Pros

  • Applies Evenly
  • Curls
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

    A really good mascara that with three coats doesn't need a primer.

     
    5.0

    Love this mascara!

    By Michelle

    from Clayton, NC

    About Me Classic Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

      This mascara curls my lashes and holds the curl so well!

       
      5.0

      Love it, good brush and actually dose what it promises.

      By Wake up to make up

      from Merced ca

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

        Use it on daily basies.

         
        5.0

        LOVE FAVE

        By H

        from New Jersey

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            One of my favorite mascaras. I ran out of the product a long time ago but I kept the brush because it separates so well. I can take a cheaper mascara and use this brush to fan it out properly. Amazing.

             
            5.0

            Great product

            By Speedy

            from Fort Worth, Tx

            Verified Buyer

            Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

            Highly recommended!

             
            5.0

            Love

            By Jax

            from New Orleans, LS

            About Me Classic Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Doesn't Clump

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

              Love it. Lifts & curls without becoming clumpy.

               
              5.0

              A Makeup Collection Staple

              By Suze

              from PA

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Curls
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                I buy this mascara regularly. I wear it for any occasion, and I really can't imagine finding a mascara I love as much as this one!

                 
                4.0

                I would buy this product again.

                By Sherrie

                from Ohio

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Lengthens

                Cons

                • Difficult To Remove

                Best Uses

                • Anytime

                Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                It stays on well.

                 
                5.0

                I have tried them all and this is best!!!!!

                By Michelle

                from Flowery Branch Georgia

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Great Brush
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara:

                  I have tried literally every mascara from department stores and almost all here at ULTA. I have very small eyes and apparently oily skin under eyes. This is the only mascara that does not run by the end of the day.

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  43 Questions | 43 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    is this product better than the better than sex masacra?!
                    Asked on 4/15/2017 by sab from new york

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! I would recommend trying our Roller Lash in store to compare! xoxo B

                      Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Does this come in waterproof?
                    Asked on 4/1/2017 by Tracey from Manhattan, KS

                    1 answer

                  • Q:

                    I'm really, really picky about my mascara and am considering trying Benefit Roller Lash because my current formula seems to be irritating my eyes. Is the Roller Lash mascara a relatively 'wet' or 'dry' mascara? Is the brush stiff or flexible? Thanks in advance, Gorgeous!
                    Asked on 3/22/2017 by Cmo from Milwaukee

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is a "wet" mascara that gives you a satin finish. The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls...while the instant curve-setting formula holds for 12 hours. Of course you can test/sample our Roller Lash in-store! xoxo B

                      Answered on 4/21/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I love the roller lash, but I need a lash primer to make roller lash waterproof.
                    Suggestions PLEASE!!!!!!����
                    Asked on 2/25/2017 by Annette from 3132

                    1 answer

                  • Q:

                    I have short, straight Asian lashes that will droop down no matter how many times I curl them or put on waterproof mascara. Will this mascara keep the curl on my lashes?
                    Asked on 2/9/2017 by Sashiiimiii from Chula Vista, CA

                    1 answer

                  • Q:

                    How long will this last if used daily?
                    Asked on 1/15/2017 by Meghan from Wisconsin

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                      Answered on 1/27/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    OK maybe I'm dense, but do you use this brush so it is curved the same as the eye or the opposite? It's easier to apply if you use it with the smallest part of the curve on your lashes, instead of trying to match the whole curved side with the whole curve of your eyelashes
                    Asked on 12/28/2016 by KM from LA

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Try the hook 'n' roll method! Start with the long bristles on the back of the brush at the base of lashes, and slowly roll upwards to the tips! xoxo B

                      Answered on 12/29/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product hypoallergenic?
                    Asked on 11/23/2016 by Er from Ohio

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction). I wear contact lenses and have no issues using Roller Lash. xoxo B

                      Answered on 12/5/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is the brown color light/medium brown or closer to a black-brown? I've always worn brown-black mascara and don't want to jump into black but want to make sure this (in brown) is darker than the picture of the container shows. Thanks!
                    Asked on 11/11/2016 by Schlotz from San Francisco, Ca

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! The brown in our Roller Lash is closer to a chocolate brown, not a black-brown! xoxo B

                      Answered on 11/14/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is Benefit Roller Lash a waterproof mascara?
                    Asked on 9/11/2016 by NORA from Punta Gorda, FL

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our Roller Lash mascara is water-resistant! xoxo B

                      Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-10Previous | Next »

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