Rated 4.18 out of 5 stars
Most Helpful Positive Review Unbelievable Product!
This product actually lives up to its claims! On the front of the package, it claims that is it waterproof, won't smudge, won't transfer, and is sweat resistant. After working out and showering, this product was still on. The only way to get it off is by using an oil based cleanser to rub it out.
I used the shade 570 Brunette and I have dark brown eyebrows. In the tube, the color appears to be taupe (grayish-brown). I was worried it wouldn't match the color of my eyebrows, but you couldn't even tell I had eyebrow gel on.
The product is designed like a lip gloss tube with a doe foot applicator. This makes it easy to travel with and apply on the go. It also comes with a tool to help you apply it. There is an angled brush on one end and a spoolie on the other. I was surprised with the quality of the brush because it is stiff and works well to help you blend out the product. I will keep the tool when the product is empty because it's great to carry in your travel bag.
The product has a slight paint smell to it. It's the kind of paint you would paint your walls with. You can't really smell it unless you put the wand very close to your nose and take a deep inhale. It's not an offensive scent. Another way to describe the scent is by saying that it smells "clean".
There are very simple instructions on the back of the box in which the product comes in. They are easy to follow and the product is easy to apply. However, I would recommend working fast because this product sets quickly.
The product contains 0.15 fl oz/4.5 mL. You only need a small amount, so I can easily see this product lasting at least half a year (the recommended shelf life).
I would definitely purchase this product again when it (finally) runs out. It keeps my eyebrows in place without making them feel crunchy like some other eyebrow gels do. I had heard of this product before, but had never purchased it. I would definitely recommend this to anyone whose eyebrows could use some improvement.
Most Helpful Critical Review Incredible staying power but not great for fuller brows
This was my first time hearing about the Unbelieva-Brow and I was pretty excited to try it. I normally use a pencil and brow powder followed by a wax or clear mascara for hold. I was really hoping to cut out a few steps. Unfortunately it's not going to be replacing my daily routine but it deserves a spot in my makeup bag for the staying power alone.
The packaging suggests starting by applying with the wand, using the included angled brush for more precision and then following with the spoolie brush as a final step. The product coats your brows making them thicker, I could see this helping if you have thin or patchy brows but for me, using the wand gives too heavy of an application and even with a light hand left my brows stiff and an odd texture. I chose to use only the angled brush and spoolie. This still coats your brows quite a bit, this adds a lot of volume and hold. I'm sure the extra volume and thickness is awesome for super thin or patchy brows but the coating causes everything to cling to it. I tend to do my brows first and there's no way I can do that with this product. Any tiny bit of powder or eyeshadow clings to it and sticks out like a sore thumb. On top of that the brunette (570) has a matte texture and an odd green tint that is far from natural. There's no way I can fill in as needed because the color and texture in those areas will be noticeably different so I have to use it for the full brow.
With that being said, the staying power is awesome! Not a single hair out of place all day. I live in a humid area and workout, this stuff is sweat proof. It doesn't budge even when wiping my face after a workout. Will it replace my daily brow routine? No, I don't like my brows being so coated and feel it doesn't give a natural look. But I think it will work well for rainy days, super humid summer days, and days I know I'll be going somewhere after the gym. I do however I think I'll be trying the dark brunette to see if it's more of a true brown.
Reviewed by 2557 customers Second time buying this product
Rosie from TX
I have almost no eyebrows at all. I love how this brow gel makes me look as if I have some kind of hair.
Love this product!
Jen Jen from Chesterfield, VA
I really like this versus an eyebrow pencil. It goes on easily and stays all day.
My Go To Brow Gel
Makeup Junkie from AZ
I love using this product, but, the directions leave a lot to be desired. The formula is too thick to apply right from the tube and can be messy. I outline my brows first with a pencil to get my shape, then I use a flat, angled eyeliner brush. I take a little product onto the brush from the applicator and fill in the sparse areas that way. I then brush up to soften. This product will stay in place all day. Have a good eye makeup remover handy to clean up any mistakes. Once this dries, it won't just wipe off.
Brow mud not brow gel
Lisa from Ann Arbor
I was misled by the packaging, which calls this "brow gel". It is not a gel, it is thick like mud with dull dirty pigment to match, and it makes a horrific mess all over your whole brow area. It is impossible to comb it through your brows because it just spreads dirt everywhere it touches, and the brush is much too big to hit only your brows. The internal applicator is like a lipstick brush you see on liquid lipstick or heavy gloss, so if you like lipstick on your eyebrows, this is for you. Loreal just keeps going downhill.
best brow enhancer out there! Looks so natural!!
Kristi from Roswell, GA
I love this brow enhancer! I'm a blonde and my brows are light and hard to see. This brow enhancer goes on so nicely and looks so natural!!
Stays Put. Looks Natural.
Christin57 from Missouri
I use this product every day. Since I have thin, light-colored eyebrows, I need something to fill them in and give them more dark color. This works perfectly! After trying several other products that were too heavy and dark looking, Ii was thrilled to finally find this. You can make it as light or dark as you like and it stays on all day long without smearing, fading or coming off in any way..
I want to return this product
Honey from Wall, Nj
Did not like it
Excellent product & I would buy it again
CLS from Cleveland, OH
The enclosed brush really helps to feather it
Unbelieva-Brow is right!
Michelle from Kansas
It took a little finagling, but, this stuff is awesome! I can take off all of my makeup and leave my eyebrows alone. It's there the next day. I found the holy grail of eyebrow gel. The key is, don't use the applicator until you're ready to fill in. Just use the angled brush. Then use the spoolie . 🙌🏼 I love it!
MamasMakeup from Globe, Arizona
I have been using this for about 2 years and absolutely LOVE it!! I prefer it over the WonderBrow product. This is 10X BETTER!! Thank you L'Oréal!!
Chgolil from Illinois
dev from houston
literally the best brow product i've ever used. been using this for over a year now and haven't even thought about switching. I'm a bartender and work long shifts and don't have the time to touch up my makeup, this stuff has CRAZY staying power, my brows never budge.
Love this product!
Scotty from Arlington
I have been using this product for over a year and am pleased with how it has helped me go from thin and skimpy eyebrows to nice thick ones. So easy to apply. Thank you Revlon and Ulta Beauty for carrying this product and shipping so quickly!
Bad Choice on My Part
Terri from Manasquan nj
I knew this was a "2 step" product, apply, use brush to stroke in and then spooli to finish.
problem is it deposits so much on your eyebrows you have to take a q-tip get off excess then use tool to spread and then brush
honestly dont know how this made it out of the company testing facility.....
and the price is close to $17, epic fail
Russhy from Minnesota
it works as good as more expensive brands, the color is more intense than other brands so be careful when choosing color. Great alternative, good price.
Gail M from Lakewood, CO
Great for thin or missing eyebrows.
Freckles from Tennessee
I have used the NYX Brow Cake Powder for almost 7 years, but Ulta no longer sells it and frankly I was getting a little bored of it so I wanted to branch out and try something new. I have been using this for almost a week now and I really love it! I only wish that I didn't throw my receipt and packaging away because I think that its just a shade to dark for me.
Smallweed from St Louis MO
Followed directions on box and got good result. Got complimented on my eyebrows! Looks natural.
Only meh is the price! Almost 17 bucks is pretty pricey for a drugstore product! Let's hope it last!
i keep coming back
tina from oregon
i have oily skin and this stuff works great to stay out and it wont rub out if you accidentally rub your brow. im not super make up savvy and this is easy to apply. remove with make up remover or it gets slightly clumpy
Suncakes from washington
takes too long to apply. looks artificial which is as bad as looking frosty and pastel with fake lashes. it is waterproof but the color is too intense.
This is the second time I bought this item, and I love it
Pat from Riddle, Oregon
I use this product every day, and I've gotten a lot of compliments on how nice my eyebrows look
A must for oily skin
Lnz from ARIZONA
Too many times has my oily forehead resulted in a smudged/ melting eyebrow. I tried this and love it! It doesn't budge, even through sweat and oil. It's long wear but easy to wash off. The brunette color works well with my red hair.
Breakadawn from PA-Pennsylvania
Lasts for most of the day. I like the applicator, 4 stars because its a little expensive for a drugstore brand.
100x better over Benefit brow
Scottishgirl from AZ
Holds in all kinds of weather, so east to use I dont use thier applicator so i use my It brow brush. makes my brows look natural than fake pluse side you only need to use little of the product!
Lisa from Illinois
My #1 go to for brows! I have oily skin and it's stays on for about 36 hours!