Product Reviews Rated 4.21 out of 5 stars
7395 Reviews
Most Helpful Positive Review My brows are fabulous! This is worth EVERY CENT!!! I was able to use this and not have to pull out to use three different brushes. I was so impressed with the color and how effortlessly I was able to fill in and complete my brows. Future users DON'T PASS UP THIS PRODUCT!!
Most Helpful Critical Review Incredible staying power but not great for fuller brows This was my first time hearing about the Unbelieva-Brow and I was pretty excited to try it. I normally use a pencil and brow powder followed by a wax or clear mascara for hold. I was really hoping to cut out a few steps. Unfortunately it's not going to be replacing my daily routine but it deserves a spot in my makeup bag for the staying power alone.
The packaging suggests starting by applying with the wand, using the included angled brush for more precision and then following with the spoolie brush as a final step. The product coats your brows making them thicker, I could see this helping if you have thin or patchy brows but for me, using the wand gives too heavy of an application and even with a light hand left my brows stiff and an odd texture. I chose to use only the angled brush and spoolie. This still coats your brows quite a bit, this adds a lot of volume and hold. I'm sure the extra volume and thickness is awesome for super thin or patchy brows but the coating causes everything to cling to it. I tend to do my brows first and there's no way I can do that with this product. Any tiny bit of powder or eyeshadow clings to it and sticks out like a sore thumb. On top of that the brunette (570) has a matte texture and an odd green tint that is far from natural. There's no way I can fill in as needed because the color and texture in those areas will be noticeably different so I have to use it for the full brow.
With that being said, the staying power is awesome! Not a single hair out of place all day. I live in a humid area and workout, this stuff is sweat proof. It doesn't budge even when wiping my face after a workout. Will it replace my daily brow routine? No, I don't like my brows being so coated and feel it doesn't give a natural look. But I think it will work well for rainy days, super humid summer days, and days I know I'll be going somewhere after the gym. I do however I think I'll be trying the dark brunette to see if it's more of a true brown.
Reviewed by 7395 customers No 1
Shelly from Spanish Fork Utah
Horrible product
My stylist tried this on me; now I won't use anything else! 5
Gal Traveler from Kalamazoo, MI
Once my stylist tried this on me, I had to have it!
My second purchase, best brow product I've used. 5
Senior from Asbury, Iowa
Friends I've recommended UnbelievaBrow to love it.
L'Oreal Unbelieva 3row 3
KM from Fort Myers, FL
This product is basic. I have used other brands and it is comparable.
Finally found a brow definer that WORKS 5
Marsha from Woodinville
This product goes on really well, I just wish it were a little darker. The next shade up is too dark
👍👍👍 4
Jaleydis from Maryland
I liked it 👍
definitely buying again 5
priscillaG from Miami, FL
easy to put on, matches my color perfectly, doesn't smudge and stays on for a long time
Hated it 1
Laura from Naples, Fl
Not what I expected
I love it! Great product 5
Terri from AustinTexas
I love it! Glad L'oreal invented it. Happy customer.
No 3
Joanne from Warrington, PA
I tried this brow product because I like L'Oreal products. I have thin, sparse, grey eyebrows and wanted something that looks natural and was easy to apply. The wand produces a generous supply of product which I have to blot off a little. I'm not fond of the 3-step process. After using the wand, you have to spread the color with a small brush and then use a spoolie to disburse the color evenly over the brow. I would prefer using a one-step application like a mascara wand.
Fills in thin brows! 5
Treasure from Louisiana
I have thinning brows & this product does a great job of filling them in. I can shape them as I choose.
Eyebrow Gel 3
Jackie from Cincinnati,Oh
So, I'm all about brows! I've been using wunderbrow for years but currently out and waiting for it to come in the mail. So, I figured why don't I try this out. Ehh, I'm not a fan! I have full brows but they are light. The shade blonde is a pretty good match for eyebrows but I don't like the way it feels on my eyebrows. Feels kind of like paint, and you really have to work it into your brow. Not really a good product for me but hey might work for someone else! It is definitely smudge proof but we will see in a few days!
Holy grail! 5
Mrs Piggy 555 from Long Beach, CA
Best brow fill in gel ever! Genius! I've spent thousands if dollars on microblading that just fades and I drive to Beverly Hills every 3 weeks to have my brows done. This is my new replacement! But not for the inexperienced. If you don't know how to shape or sweep your own brows, it could be a nightmare. It explains the mixed reviews. But I love this!!
WOW 5
Momma_Bear from Indio
I love it! Very easy to use. DO NOT use it with the wand use it with the brush it comes with.
lasts long 4
jsanty612 from new jersey
def lasts through working out, showers and face washing. def use the brush to apply or it will look messy.
Returned 2
Dani from CA
Too muddy for me. It went on really thick and made my eyebrows feel gross. I did like that it lasted a couple of days. Which stinks if you want it off because you have to scrub for forever.
I didn't like it 3
Jess from Minnesota
This goes on easy, but not easy to correct if your not a professional. It's kind of thick and hard to put on correctly for me.
Second time buying this product 5
Rosie from TX
I have almost no eyebrows at all. I love how this brow gel makes me look as if I have some kind of hair.
Love this product! 5
Jen Jen from Chesterfield, VA
I really like this versus an eyebrow pencil. It goes on easily and stays all day.
My Go To Brow Gel 5
Makeup Junkie from AZ
I love using this product, but, the directions leave a lot to be desired. The formula is too thick to apply right from the tube and can be messy. I outline my brows first with a pencil to get my shape, then I use a flat, angled eyeliner brush. I take a little product onto the brush from the applicator and fill in the sparse areas that way. I then brush up to soften. This product will stay in place all day. Have a good eye makeup remover handy to clean up any mistakes. Once this dries, it won't just wipe off.
Brow mud not brow gel 2
Lisa from Ann Arbor
I was misled by the packaging, which calls this "brow gel". It is not a gel, it is thick like mud with dull dirty pigment to match, and it makes a horrific mess all over your whole brow area. It is impossible to comb it through your brows because it just spreads dirt everywhere it touches, and the brush is much too big to hit only your brows. The internal applicator is like a lipstick brush you see on liquid lipstick or heavy gloss, so if you like lipstick on your eyebrows, this is for you. Loreal just keeps going downhill.
best brow enhancer out there! Looks so natural!! 5
Kristi from Roswell, GA
I love this brow enhancer! I'm a blonde and my brows are light and hard to see. This brow enhancer goes on so nicely and looks so natural!!
Stays Put. Looks Natural. 5
Christin57 from Missouri
I use this product every day. Since I have thin, light-colored eyebrows, I need something to fill them in and give them more dark color. This works perfectly! After trying several other products that were too heavy and dark looking, Ii was thrilled to finally find this. You can make it as light or dark as you like and it stays on all day long without smearing, fading or coming off in any way..
I want to return this product 1
Honey from Wall, Nj
Did not like it
Excellent product & I would buy it again 4
CLS from Cleveland, OH
The enclosed brush really helps to feather it
