Product Reviews Rated 4.48 out of 5 stars
1665 Reviews
Most Helpful Positive Review I love this pencil Because of the thin pencil, it's easy to be precise. Easy to shape my brows and blend up with the brush on the other end. I've tried others thin pencils and they would break with application, this one has never broke on me! I love it!
Most Helpful Critical Review It's okay It's alright, not the best. It's not creamy therefore it gets a little hard to apply in my opinion. Also, if you accidentally touch your brow, it will smudge a bit. Although, it's great for the price. I would keep it in my purse for a back up when I go out.
Reviewed by 1665 customers Decent enough 4
Morgan from Binghamton NY
I was impressed with the safe variety they had and honestly the color looks good and blends nice to not look so drawn on.
Disappointed in eyebrow pencil 2
Jacquie from Medina
Not good
I would buy this again 3
soneil from Woodland wa
Good that it self sharpens and has a brow brush. Only one my daughter can use as a blonde VERY fair skinned and very pale. She uses taupe. Nothing from department stores has been light enough and not orange. Also she can only use Ulta concealer. Every thing else is too orange or too yellow or too darkp
Favorite Ultra thin 5
MelJoy from PA
Ive tried others but this one is still my favorite. And they have ash - which I need. It would be great if they got GREY! I'm hoping some day.
It's my favorite 5
Leslie from Alabama
I really like this pencil. It matches very well without being "holy eyebrows" natural color. I will repurchase.
Great product but not the color I expected 3
Stela from Sacramento
I bought the pencil in espresso to match my black hair and the description I found did not match what I expected as it was more of a red undertone than a true deeper neutral brown but besides that the pencil glides on smooth and was buildable coverage.
My new holy grail product..! 5
Yanyan from San Antonio, TX
I purchased to try and really loved it..! I'm used to the Wet n Wild Micro Brow Pencil but lately, it has been a real headache to find. I'm glad that I tried the Ulta brand even though is more expensive.
I would buy this product again 5
Yaya from Dallas, Tx
It is amazing. Easy to use. Perfect!
My Favorite Brow Product 5
KT from NY
This is my favorite brow pencil out of the many I've tried. The shade range is great; as someone with dark, cool toned hair, I have had success with both medium brown and dark brown - neither one looks reddish like most other brands do! It also lasts forever, even overnight. Also, the precise tip/spoolie make it easy to apply for a natural look. While I was growing out my brows after they were waxed too thin, I used this pencil to "draw" them thicker. Now that they've grown in, I use it to fill in sparse areas.
I use them every day 5
Lorino from Elgin, OK
I have anxiety which leads to me pulling out hair, especially brows. I use these pencils every day. They go on smooth, and aren't overly tacky/sticky/waxy so it's easy to apply lighter or heavier depending on what you need. I have a job where I am outdoors often and they don't sweat/smudge off easily which is important to me. The fine points gives me good control when applying. The variety of shades has allowed me to find just what I needed (have had trouble with certain brands' warm browns having too much red to look natural on me); originally I used dark brown bc my natural brows are thick black hairs but my hair is a med brown, I recently switched to espresso and found it balances out the starkness of my natural brow hairs and looks like a more natural darker shade compared with my hair color.
Thin and limp 2
Lady T from FL
This is not a bad product but just did not work for me. The applicator is limpy and the product is not pigmented. Someone of laughter skin tone could easily used this product. I do not recommended for older dark skin people.
Recommend! 5
Dee from NY
This is my third time purchasing this product. I have gone through so many eyebrow makeup items in different forms and this is the best I've tried! I have Trichotillomania which causes me to pull out hair, this brow pencil has allowed me to fill in areas lightly that may need without a harsh look, very soft and natural. I highly recommend this pencil and will buy it again as needed! So worth it and reasonably priced!
I would buy this product again. 4
Sandy from Sutton, MA
It stays on until I take it off.
Impressed 5
Morgan from Binghamton NY
I was impressed with this that it was a good color and pigment for my brows. I'll be buying again.
I love this pencil but I have to buy 15 of them each year 4
MJones from CO
The medium brown is the perfect shade for me. Love the slim tip and it goes on well and stays put. When it's on sale, the price can't be beat! So why not 5 stars? Because one pencil only lasts me about a month. I put eyebrows on every morning (and I don't go all out like a drag queen. Just a little fill-in and shaping for my sparse brows - I need "corporate eyebrows" only for work.) But I blow through these pencils and I get annoyed that I have to go to the store just for this. There's barely any product there! So, I'm trying other brands that last longer (a true pencil type, maybe).
Not for oily skin 3
Neal from New york
I mean the product seems alright but in my oily skin it just disappears an looks a mess. Plus I got expresso for a dark brown color because I thought black would be too harsh, but it shows more like an auburn, dark red brown color on my skin. Disappointing
My holy grail 5
Re from Brandon Florida
Only thing I would change is the size. It would be nice if it was thicker so it would last longer.
ULTA Brand Rocks 5
Shari from Folsom
This eyebrow pencil works just as good as other name brand pencils for a better price! Color on line matched actual pencil color and lasts all day.
It's okay.. 3
Kelee from Washington, PA
Wouldn't but again
Sure, but 4
Chase from AZ
Great pencil for the price & amount of product, but the plastic it comes in is insane. Of course I got it off (and I bought two), but the average person is going to throw it across the room trying to get it out of its packaging. Taking one star off for that and the fact that there is no black shade option either. Cmon, Ulta.
never again 1
1100 from RI
I tried and tried to apply color but it made no difference - might as well been clear - total waste of $$
I have used for several years. It is the Best 5
Skippy from Conway SC
Best above other more expensive ones. I have very thin brows it fills in well
My staple eyebrow pencil! 5
Leandra from California
The formula and color is so good!! it's comparable to high end brands and affordable. There's also a lot of sales and deals with this brow pencil so it's worth your money. I've bought this brow pencil too many times to count and I always get money's worth through the sales. I have tan skin, black hair and use the shade Medium Brown. Love this brow pencil so much!!!
Great Product! 4
Liz from Lumberton, NC
As a natural redhead, this was a perfect match to my hair. Alittle dry but overall, it was a good fit.
does the job 4
B from CA
I have repurchased this pencil a couple of times now and it does the job! only once did it break on me due to extending it out more than what I needed.
