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Benefit CosmeticsThey're Real! Tinted Lash Primer

Benefit Cosmetics

They're Real! Tinted Lash Primer

0.3 oz Item 2295079

Special Free Gift with Purchase! Click for Offer Details

Color:Mink Brown

GIFT WITH PURCHASE

FREE deluxe It's Potent! Eye Cream with any $35 Benefit purchase (offer valid 1/7/18-2/3/18 or while supplies last)

FREE deluxe It's Potent! Eye Cream w/any $35 Benefit purchase

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They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink - brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length separation for a beyond belief look.

Benefits:

  • Mink-brown tinted primer can be worn alone or under your favorite mascara
  • High performing gel formula conditions lashes with Provitamin B5 leaves lashes soft enough to layer mascara up to 6 hours later*
  • Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation


Works 2 ways!

  • Wear alone to tint define lashes for a natural, feathery look.
  • Wear as a mascara primer to dramatically boost lash length separation.


They're Real! Tinted Lash Primer:

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer on mascara 6 hours later*


Plus They're Real! Lengthening Mascara:

  • 94% said it defined lashes**
  • 92% said it boosted length, lift separation**

*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.

Try Me Size They're Real! Tinted Lash Primer available - Click here!

Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.

Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Tinted Lash Primer
 
4.6

(based on 723 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies evenly (343)
  • Defines & separates (328)
  • Doesn't clump (309)
  • Lengthens (281)
  • Great brush (278)

Cons

  • Dries out quickly (14)
  • Smudges (14)
  • Difficult removal (13)
  • Smudges or runs (13)
  • Clumps (11)

Best Uses

  • Anytime (347)
  • Everyday (243)
  • Going out (147)
  • Daytime (104)
  • Sensitive eyes (74)
    • Reviewer Profile:
    • Natural style (367), Classic style (250), Trendy style (58)
    • Was this a gift?:
    • No (4)

Reviewed by 723 customers

Displaying reviews 1-10

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5.0

Love it

By Sue

from Flemington NJ

About Me Classic Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

    Removes easy, replaced mascara- don't need it now.

     
    5.0

    Love this eye primer

    By Cats

    from Lakewood, Ca

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      I buy this primer every 3 months

       
      3.0

      On the frnce

      By AutumnTink

      from Michigan

      Verified Buyer

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      I don't know that I see a single difference using this

       
      5.0

      This is my "go-to" mascara.

      By VoiceofTX

      from Pflugerville, Texas

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

        Regular masacara, even for sensitive eyes, eventually irritates my eyes. This product does not.

         
        5.0

        Love it

        By LBP

        from Michigan

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          Im on tube number four and I love this stuff!

           
          5.0

          Good stuff

          By Natalie

          from Pennsylvania

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            I really love this stuff. The brush is great, and makes my lashes look longer and more defined. I can wear it alone for a very natural look. I like the They're Real! mascara, but I've found it dries up quickly (my current tube dried up within a month), but that doesn't seem to be the case with this tinted primer. So when I want more dramatic lashes, I use a different mascara on top of this primer and it works like a dream.

             
            5.0

            I love this tinted Lash Primer will buy agian.

            By Dee

            from SC

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

              Does not leave ring under my eyes

               
              5.0

              Tried this is a sample and loved it

              By Marianne

              from Dallas Pa.

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Doesn't Clump
              • Great Brush

              Cons

                Best Uses

                • Daytime

                Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                I find that most mascaras end up underneath my eyes - this does not, and definitely adds a dimension to my eyes.

                 
                5.0

                AMAAAAAAZING

                By Domergirl099

                from Leland, NC

                About Me Natural Style

                Pros

                • Applies Evenly
                • Defines & Separates
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                  I use They're Real mascara, but for black Friday bought the primer trial size. OMG. It makes a HUGE DIFF. I have long lashes, but this just makes them sooo long and separated. Will never not use the 2 together. Try it..

                   
                  5.0

                  This is an absolute must for me

                  By Scarfage

                  from Virginia

                  About Me Natural Style

                  Verified Reviewer

                  Pros

                  • Defines & Separates
                  • Doesn't Clump
                  • Great Brush

                  Cons

                    Best Uses

                    • Anytime

                    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

                    I received this as a gift and was excited that it wasn't the typical white of most eyelash primers. It makes removing mascara so much easier and I don't use waterproof. I ran out of it and just used mascara by itself for 2 weeks. What a mistake! Removal was so much more difficult and my eyelashes weren't in great shape, they were falling out from the tugging of removal. I bought this again and the eyelash situation is so much better. I won't go without this product again.

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    13 Questions | 13 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      Is this A mascara or an eyelash dye (like hair die)?
                      Asked on 11/10/2017 by Ruth from DETROIT mi.

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Our They're Real! tinted primer is a lash primer that you can wear alone or with your fave mascara. It is not a dye. xoxo B

                        Answered on 11/14/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Whenever I use mascara that's not waterproof, it uncurls my lashes right when I apply it. Will this do that?
                      Asked on 3/18/2017 by Jen from VA

                      1 answer

                    • Q:

                      I have very sensitive eyes and have to be careful what I use around my eyes. does this product contain ingredients that won't irritate eyes?
                      Asked on 3/4/2017 by AzDi from Arizona

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin.

                        http://www.ulta.com/theyre-real-tinted-lash-primer?productId=xlsImpprod13281021&sku=2295079

                        Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      With daily use, how long do you find this lasts?
                      Asked on 3/3/2017 by KT from Portland, Oregon

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                        Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                    • Q:

                      I wear black mascara. Will the mink brown primer work with a black mascara or will it show through and alter the color of my mascara?
                      Asked on 10/28/2016 by Lash lover from Indiana

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! Wear our They're Real! tinted primer with They're Real! mascara to dramatically boost length & separate for beyond belief lashes! My lashes look fabulous! xoxo B

                        Answered on 11/2/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      How long does this product wear?
                      Asked on 9/18/2016 by momatu

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous! I have worn it for over 8 hours and still looked amazing! xoxo B

                        Answered on 9/21/2016 by Brand Expert from Benefit Cosmetics
                    • Q:

                      Can this be used with Benefit's roller lash mascara? because roller lash is supposed to replace an eyelash curler, will my lashes still curl if i use this primer and then use roller lash?
                      Asked on 4/14/2016 by Chicken Little from US

                      1 answer

                    • Q:

                      I have long, blonde, stubborn, straight lashes that I MUST curl before mascara. However...if I don't wear waterproof mascara (doesn't matter what brand, high end, low end...must be waterproof) my lashes fall flat immediately. Will this last primer hold a curl in my crazy, straight lashes or is it safe to curl my lashes after applying this primer? TY
                      Asked on 3/1/2016 by ems3dlashes

                      1 answer

                    • Q:

                      Can you wear this to bed ?? Is this going to lengthen my lashes ?
                      Asked on 1/30/2016 by Emily from sumner, WA

                      1 answer

                      • Brand Expert

                        A:

                        Hi gorgeous!

                        They're Real! Tinted Primer should not be worn to bed. When worn as a mascara primer, it dramatically boosts lash length & separation!

                        xoxo, B

                        Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
                    • Q:

                      Does it only come in mink brown?
                      Asked on 1/25/2016 by Witbit from Reedley, CA

                      1 answer

                      • Brand Expert

                        A:

                        Yes, gorgeous! They're Real! Tinted Lash Primer is only available in mink brown.

                        xoxo, B

                        Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
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