Rated 4.55 out of 5 stars
Most Helpful Positive Review I love they're real mascara and I love this primer!
I love this! I've waited for this product to be available in stores and it was definitely worth the wait! Looks so natural and doesn't clump at all. In fact, I felt that it prevented clumps when using the they're real mascara on top of it.
Most Helpful Critical Review Not Worth the Hype
I purchased this product in store the day it came out and and have used it four times since. I do not feel like this tinted lash primer does anything extraordinary. It does tint my lashes - but the look it gives is so natural you can't even tell there is something on my lashes. It does not grab every lash - as I do have some very short lashes that were missed. It also seems to be a little more watery of a formula and I find that it smudges along the top lash line pretty easily.
I also don't think that it does a good job layering with a mascara. I found that it made my lashes a little more clumpy than if I had just done my routine of layering two different mascaras. I have tried three different mascaras on top of the lash primer - They're Real, HUGE, and Lights, Camera, Lashes. All of them clumped more than normal and didn't say feathery and separated through the day.
The brush on this product is also very wiggly. Some would say that it gives you more control and precision - but I disagree. I think that it makes it harder for a perfect application and for not getting smudges on your lash line.
Overall - I think that there are other primers out there, that are white, that do a better job than this one. If you are looking to wear it alone - then go for it, but in terms of a true primer - I would pass.
Reviewed by 1141 customers Fantastic!!!
Ash from St. Louis
This is amazing. I use it alone on days I don't feel like putting on a face of make up but still want to give my lashes a little boost. It's very soft but still lengthening.
Mascara doesn't make my lashes look this long!
CC3 from Pasadena, CA
It's great for daily wear. I only put mascara on top for special events.
Love this primer.
Product junky. from Virginia.
I love this lash primer for when you want a more natural look. I wear it by itself, and as a primer before using their regular mascara over it for a more dramatic look
Mikka from Dearborn Hts., MI
I do love this primer, especially now that I'm working from home and don't have to get all glammed up for Zoom meetings. This gives me length and helps conditions my lashes. Doesn't cause any breakage to my lashes like when removing regular mascara. This is my go to mascara/primer when I don't have to go anywhere important.
Soph from Orange County
I used to work for Benefit and this was my favorite product. I like my makeup to look natural and this is the most natural longwearing primer. No need to add any mascara (although if you want to boost your look for a night out or something add they're real mascara it's great).
I love that I can just wear the primer!
Jess B from Aurora, CO
I use this as it should be used, as a primer or first coat! This is light enough that my lashes don't clump together, yet it is strong enough that my lashes are bolder with just the primer!
I would buy this product again
MJ from Eau Claire WI
I use this primer alone with no mascara . It shows up like a mascara
Love the tinted primer
Tootsie from High Point, NC
I love the tinted brown primer. So much eat to cover with mascara than the typical white primet.
Nanny from Indian Land, SC
Have been using for about a year - will continue to use
Love this Primer - always use it with any mascara!
Stargazer 21 from Orlando, FL
I use this primer no matter what mascara I use - it makes any mascara better. Primarily I use the Benefit They're Real Mascara. GREAT COMBO.
The Best Mascara Primer Ever!
Pam from Festus, MO
I have used this primer for years and it it, hands down, my favorite! I love that it is tinted brown and I don't have to worry about it showing. (Like the white ones). It is reasonably priced and works really well! It can be worn alone.
Real real lashes
Maggiemay from Wilmington,NC
Great mascara base or use alone. The brown is lovely if your like me and don't want that dark black eye look. Never flakes. Great coverage
Good product and have continued to buy it over and over
The best mascara ever
CeCe from Covington, LA
I use this product every day. It gives your lashes a little boost without being too much. I even talked my friend into getting it and she really likes it too.
It works okay
Brii from Massachusetts
I tend to like brushes that are more fluffy so this one was okay to me, not my favorite. The brush is very spikey and has a spikey ball shape at the tip so it separates lashes well!! It is something I'll definitely use but wouldn't purchase again just because it's not the style brush for me. Others work better on me personally.
I buy this product again and again!!!
Sandi from Blaine and/or Roseville
It works the best for me - never clumps. If I try something new I always go back to it. Usually less is more for me!
Joni from Las Vegas, NV
I use the Benefit Primer every day and then just a little bit of black mascara on top if it to make it darker. I should be a Rep for Benefit because the product works so well that I get a lot of compliments on my lashes. I keep a photo of the Benefit Primer in my camera & share it with people when they ask what mascara I use. I tell them it's all about the primer! I have many friends & family who have started using it because they've seen the results. It's a great product. I don't go anywhere without it!
I don't love it, but I don't hate it
Whit from Asheville
I'm using it up so I don't waste it, but I'm just not sure I will purchase again. Days I've been in a hurry and just used mascara only, I cannot say with certainty that I see enough of a difference on days that I do use this product. I'm a mascara snob so I'm pretty critical of these kinds of products!
Holy grail mascara for natural makeup days
Marissa from Lexington KY
I use this alone for a very natural no makeup makeup look. You can't even tell that I'm wearing any makeup when I use this! I curl my lashes then put this on and it just makes them look lifted and a little emphasized. It's so perfect. I wanted to purchase this and the brown they're real mascara while they're on sale but the mascara is gone unfortunately. I was looking forward to trying it but I'll just purchase two of these instead lol at least I know I like this one
full lash mascara and primer
AJ from Colorado Springs, CO
I really like the way it prepares my lashes for mascara. The mascara goes on much thicker and my lashes are fuller and thicker, much prettier than just mascara only
Love this product
Nancy from IL
I sometimes use this alone (without mascara) because it is tinted.
Makeupluver from Michigan
I love this lash tint, and in fact, have never used it as a tint, but as a mascara. It curls, darkens, thickens my lashes. It doesnt smudge or smear or clump, and having gotten away from waterproof mascara I've seen my eyelashes get thicker and much nicer. This is water resistant so it's not completely without some waterproof qualities. I love this mascara/tint. The only thing I would change is the price, as it's a little expensive!
My Favorite Mascara
KB from Tampa, FL
I used this for a while as a lash primer but lately I've minimized my makeup and go for a more natural look, and this is the best last product for no makeup makeup. It still makes lashes look nice, just not overly done up, and the color is perfect for my light skin and blonde hair. I hope they never get rid of this product because I will buy it forever.
Love this product!!
kmath from NC
This primer is great under mascara. Because it is tinted, you can see where it goes and it slightly darkens your lashes before the mascara. It gives your lashes extra volume and va-va-voom! The primer helps keep your mascara on all day without flaking off. You could also wear it alone for just a hint of color.
Holy grail product
Amanda from Ohio
I hope Benefit never discontinues this product. I love that this isn't "black brown" and is an actual brown color. I wear this alone. I recently tried wearing regular mascara again and hated it but I also wear very little makeup.
I would buy this product again and again
Big Red from Bossier
I am red headed and using more natural looking products. I found that the brown color was exactly what I needed . I would recommend this product to anyone that have poor eyelash length.