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They're Real! Tinted Lash Primer

Benefit Cosmetics

They're Real! Tinted Lash Primer

(766) REVIEWS (13) Q&A ASK A QUESTION

0.3 oz Item 2295079

Special Free Gift with Purchase! Click for Offer Details

Color:Mink Brown

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FREE 4 Pc Gift Set with any $50 Benefit purchase (offer valid 6/3/18-6/23/18 or while quantities last)

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They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink - brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length separation for a beyond belief look.

Benefits:

  • Mink-brown tinted primer can be worn alone or under your favorite mascara
  • High performing gel formula conditions lashes with Provitamin B5 leaves lashes soft enough to layer mascara up to 6 hours later*
  • Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation


Works 2 ways!

  • Wear alone to tint define lashes for a natural, feathery look.
  • Wear as a mascara primer to dramatically boost lash length separation.


They're Real! Tinted Lash Primer:

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer on mascara 6 hours later*


Plus They're Real! Lengthening Mascara:

  • 94% said it defined lashes**
  • 92% said it boosted length, lift separation**

*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.

Try Me Size They're Real! Tinted Lash Primer available - Click here!

Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.

Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Tinted Lash Primer
 
4.6

(based on 767 reviews)

91%

of respondents would recommend this to a friend.

Pros

  • Applies evenly (370)
  • Defines & separates (354)
  • Doesn't clump (336)
  • Great brush (305)
  • Lengthens (303)

Cons

  • Dries out quickly (15)
  • Smudges or runs (15)
  • Smudges (14)
  • Difficult removal (13)
  • Clumps (11)

Best Uses

  • Anytime (374)
  • Everyday (243)
  • Going out (151)
  • Daytime (111)
  • Sensitive eyes (74)
    • Reviewer Profile:
    • Natural style (383), Classic style (264), Trendy style (60)
    • Was this a gift?:
    • No (4)

Reviewed by 767 customers

Displaying reviews 1-10

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5.0

Tinted lash primer

By Jo

from Arkansas

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Daytime

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

    I use the primer as mascara for daily use. I prefer natural looking makeup for daytime. My hair is blonde so the color works well for me. No flaking, clumping or stiffness.

     
    5.0

    Love this product !

    By Lin

    from New York

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Doesn't Clump

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

      I tried this product a while back when it was introduced. any mascara I use seems to come off and leave black smudges on my eye area. this product significantly helps to keep the mascara on and it is very easily removed.

       
      5.0

      I buy this all the time. It just gives my lashes that extra

      By Kat

      from Central Illinois

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime

        Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

        I always apply before my mascara. I tell myself I probably don't need this, but then I'm sad when I run out of it because I notice skinnier lashes!

         
        5.0

        I love this product!

        By Leah

        from Apopka, Fl

        About Me Trendy Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          I use this mascara everyday and night! It goes on easy and comes off just as easily. It doesn't smudge and it lasts all day.

           
          5.0

          Can't live without this

          By SamSam

          from Dubuque, IA

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          This is by far my favorite mascara. I use it alone on no- or light-makeup days, and I use it as a primer on days I apply my usual makeup routine. When I use it as a primer, my mascara glides on and I need less of it. Either way, it's essential. The price is a little ridiculous, but in this case I feel like it's worth it. I definitely recommend this product.

           
          2.0

          Not to happy

          By Rae

          from Utah

          About Me Natural Style

          Verified Buyer

          Pros

          • Defines & Separates
          • Great Brush

          Cons

          • Smudges or Runs

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

          This product did not do as the sales clerk said. Very pricey and did not add any length or volume for me.

           
          5.0

          Wonderful

          By amyatshore

          from Jacksonville, FL

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            This has allowed me to give up using all lash growth products. A game changer!

             
            5.0

            Can't live without this

            By D

            from Chicago

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

            Perfect for a no makeup makeup look and lengthens your lashes

             
            5.0

            Who knew you need to prime your lashes!

            By Freemom

            from Marlow, OK

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Great Brush

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

              I have never primed my lashes before, my daughter told me about this and now I love it! I also use the mascara. I just wish it was waterproof

              (1 of 1 customers found this review helpful)

               
              1.0

              Don't waste your money!

              By AshBoo17

              from Michigan

              Comments about Benefit Cosmetics They're Real! Tinted Lash Primer:

              I was very excited to try this out.. however I was very disappointed once I did try it. The first time I used it, I put it on before my mascara and let it dry then "tried" to put on my mascara and it was hard as a rock and clumpy and my eyelashes looked horrible and definitely NOT longer. Took it off and tried again, this time left it wet still then applied mascara.... still did not help whatsoever. My lashes look longer with just my mascara. Hopefully this helps to save you ladies money!!

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              13 Questions | 13 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Is this A mascara or an eyelash dye (like hair die)?
                Asked on 11/10/2017 by Ruth from DETROIT mi.

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! tinted primer is a lash primer that you can wear alone or with your fave mascara. It is not a dye. xoxo B

                  Answered on 11/14/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Whenever I use mascara that's not waterproof, it uncurls my lashes right when I apply it. Will this do that?
                Asked on 3/18/2017 by Jen from VA

                1 answer

              • Q:

                I have very sensitive eyes and have to be careful what I use around my eyes. does this product contain ingredients that won't irritate eyes?
                Asked on 3/4/2017 by AzDi from Arizona

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Benefit does not test for or claim that our products are hypo-allergenic (least likely to cause an allergic reaction) or non-comedogenic (does not cause pimples & blackheads). If you have a specific allergy, please take the ingredient list (which can be found on the product detail page) to your dermatologist to determine if a product is suitable for your skin.

                  http://www.ulta.com/theyre-real-tinted-lash-primer?productId=xlsImpprod13281021&sku=2295079

                  Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                With daily use, how long do you find this lasts?
                Asked on 3/3/2017 by KT from Portland, Oregon

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                  Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                I wear black mascara. Will the mink brown primer work with a black mascara or will it show through and alter the color of my mascara?
                Asked on 10/28/2016 by Lash lover from Indiana

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Wear our They're Real! tinted primer with They're Real! mascara to dramatically boost length & separate for beyond belief lashes! My lashes look fabulous! xoxo B

                  Answered on 11/2/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                How long does this product wear?
                Asked on 9/18/2016 by momatu

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I have worn it for over 8 hours and still looked amazing! xoxo B

                  Answered on 9/21/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Can this be used with Benefit's roller lash mascara? because roller lash is supposed to replace an eyelash curler, will my lashes still curl if i use this primer and then use roller lash?
                Asked on 4/14/2016 by Chicken Little from US

                1 answer

              • Q:

                I have long, blonde, stubborn, straight lashes that I MUST curl before mascara. However...if I don't wear waterproof mascara (doesn't matter what brand, high end, low end...must be waterproof) my lashes fall flat immediately. Will this last primer hold a curl in my crazy, straight lashes or is it safe to curl my lashes after applying this primer? TY
                Asked on 3/1/2016 by ems3dlashes

                1 answer

              • Q:

                Can you wear this to bed ?? Is this going to lengthen my lashes ?
                Asked on 1/30/2016 by Emily from sumner, WA

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  They're Real! Tinted Primer should not be worn to bed. When worn as a mascara primer, it dramatically boosts lash length & separation!

                  xoxo, B

                  Answered on 2/3/2016 by Product POREfessional from Benefit Cosmetics
              • Q:

                Does it only come in mink brown?
                Asked on 1/25/2016 by Witbit from Reedley, CA

                1 answer

                • Brand Expert

                  A:

                  Yes, gorgeous! They're Real! Tinted Lash Primer is only available in mink brown.

                  xoxo, B

                  Answered on 1/26/2016 by Product POREfessional from Benefit Cosmetics
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