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Benefit Cosmetics They're Real! Lengthening Mascara
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Highlights
Summary
Benefit Cosmetics They're Real! Lengthening Mascara is a lengthening mascara that curls, volumizes, lifts and separates lashes for beyond belief beauty! The jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
Benefits
- Lengthens, curls, volumizes, lifts
- Long-wearing formula
- Custom domed-tip brush
- Available in full size and mini
Research Results
- 94% saw dramatic length & volume*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Item 2231443
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Aqua (Water), Cera Alba (Beeswax), Paraffin, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Glyceryl Stearate, Polybutene, Vp/Eicosene Copolymer, Steareth-21, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Silica, Aminomethyl Propanediol, Butylene Glycol, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Hydroxyethylcellulose, Kaolin, Aluminum Hydroxide, Tocopheryl Acetate, Ammonium Hydroxide, Sericin, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hyaluronate, Citric Acid, Potassium Sorbate. May Contain: CI 77499 (Iron Oxides), CI 77007 (Ultramarines). N° 16510.
Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
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The Specially Designed Brush Reveals Lashes You Never Knew You Had!
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Mascara vs. Mascara
Also Available in Mini!
Questions
Ask a QuestionQ&A
Showing 20 out of 64 Questions
- Q
I have used this mascara for a long time. The last time I ordered I recueved Jet Black. I did not sent back, but I cannot use it is to dark. Do you have this mascara in BLACK
- Asked by Brenda
- Official Answer By Benefit Cosmetics en_USPlease email customercareuk@benefitcosmetics.com who will be able to help ith this request.Was this answer helpful to you
- Q
What is the difference people see between this and bad gal bang? Which is best for lengthen n volume?
- Asked by Aimee
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Both BADgal Bang and They're Real mascaras lengthen and volumizes. xoxo B Was this answer helpful to you
- Q
Does it flake at all?
- Asked by Sara
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara lengthens, curls, lifts and separates your lashes without smudging or drying out. xoxo BWas this answer helpful to you
- Q
Does this mascara only come in water proof
- Asked by Frankie
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our The're Real! mascara is not waterproof. xoxo BWas this answer helpful to you
- Q
Is it sweatproof?
- Asked by mary
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara is not waterproof. xoxo BWas this answer helpful to you
- Q
I'm having a hard time removing this mascara, it doesn't come off easily even with a waterproof eye makeup remover. What do you recommend using for washing it off?
- Asked by agaveblue
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! I recommend our They're Real! Remover (Item 2276973). It is specially formulated to remove our bestselling they’re real! mascara & is gentle-yet-powerful. xoxo B https://www.ulta.com/theyre-real-eye-makeup-remover?productId=xlsImpprod10421041&sku=2276973&_requestid=418227Was this answer helpful to you
- Q
Is this mascara good for straight lashes? I always have to use a waterproof mascara in order to keep my eyelashes curled, however it's more difficult to remove. I want to purchase it but I don't want to regret buying it if it doesn't keep them curled.
- Asked by Miri
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Here's a quick breakdown of the differences between our mascaras: --They're Real! mascara is best for lengthening your lashes, the long-wearing formula won't smudge, budge or dry out. Our Roller Lash mascara is best for curling your lashes, the patent-pending Hook ‘n’ Roll™ brush gives this mascara curl power! xoxo BWas this answer helpful to you
- Q
hi does this formula have a wetter or drier consistency
- Asked by beautyconcious
- Verified Reply - Staff ExpertSorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!Was this answer helpful to you
- Q
How long would an unopened tube last for? I got 2 as a Christmas present but I won't be using both at the same time.
- Asked by beauty
- Verified Reply - Brand ExpertHi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo BWas this answer helpful to you
- Q
I just received a sample of this AAA-MAZING product! I'm in 💗 The only thing it's missing is a primer. What product would you suggest as I'm new to your line. Thank you! 😉
- Asked by RaeRae32
- Verified Reply - Brand ExpertHi gorgeous! I would recommend our They're Real! Tinted Lash primer (Item 2295079) to dramatically boost length & separate for beyond belief lashes. xoxo B http://www.ulta.com/theyre-real-tinted-lash-primer?productId=xlsImpprod13281021Was this answer helpful to you
- Q
Is this product vegan or animal tested?
- Asked by Elise
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara does contain Beeswax and Sericin which are animal derived ingredients. xoxo BWas this answer helpful to you
- Q
How blue is the electric blue shade? Would it compliment blue eyes better vs the brown?
- Asked by Ashley_1027
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara in blue is a cobalt color and will give your lashes a pop of color to compliment any shade of eye color. xoxo BWas this answer helpful to you
- Q
Is the blue color more subtle or like an electric looking blue on lashes?
- Asked by Ash
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo BWas this answer helpful to you
- Q
Is this mascara clumpy?
- Asked by Gabby
- Verified Reply - Staff ExpertFollow this technique for clump-free lashes: Wiggling the wand slowly gives maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes.Was this answer helpful to you
- Q
Is this product oil-free? And is the primer oil-free?
- Asked by Stephanie
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo BWas this answer helpful to you
- Q
Is this product vegan or animal tested?
- Asked by Elise
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara does contain Beeswax and Sericin which are animal derived ingredients. xoxo BWas this answer helpful to you
- Q
How blue is the electric blue shade? Would it compliment blue eyes better vs the brown?
- Asked by Ashley_1027
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara in blue is a cobalt color and will give your lashes a pop of color to compliment any shade of eye color. xoxo BWas this answer helpful to you
- Q
Is the blue color more subtle or like an electric looking blue on lashes?
- Asked by Ash
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo BWas this answer helpful to you
- Q
Is this mascara clumpy?
- Asked by Gabby
- Verified Reply - Staff ExpertFollow this technique for clump-free lashes: Wiggling the wand slowly gives maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes.Was this answer helpful to you
- Q
Is this product oil-free? And is the primer oil-free?
- Asked by Stephanie
- Verified Reply - Brand ExpertHi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo BWas this answer helpful to you
Reviews
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Most Helpful Positive Review
I would 1000000% buy this again
Wow, I don't have enough great things to say about this. I found out that my boyfriend who I was going to marry cheated on me, so I cried for nearly 7 hours one day with this mascara on. To my shock, this mascara was still in place and only smudged a little bit. And when I say I cried, I mean I was ...
Most Helpful Critical Review
Not at all impressed
How disappointing - I finally drop some money on a mascara and it didn't even compare to the CoverGirl LashBlast I normally use. My friend did like the look, but I like it when my eyelashes look long AND full. If you try to layer it, it just clumps up. I even put They're Real on one eye and the Cove...
11576 results
Holy Grail Mascara, best brush applicator!
I love Benefit mascaras, I used to be addicted to Bad Gal Bang Mascara and I do love the new colors, but They're Real is truly the BEST. My favorite, go-to, bought over and over again mascara. The brush is so volumizing, lifting, it coats all lashes easily to have them appear thick and full. The brush is BIG and THICK which makes it easy to roll and lift the corners to get the doe-eyed winged look. Great natural black not too black, when I use this people always compliment my lashes LITERALLY asking if they are my natural lashes. Or saying I have really long lashes. I do have naturally long lashes but this extends them MORE! I read about people complaining it's hard to remove, but if you use a good eye makeup remover and a makeup eraser towel its not too bad, but you do have to "pinch" lashes w/towel to remove. It really is an alllll day and nite staying mascara. I say to those people: Its good stuff what do you want? Cheap flaky mascara? This ain't that! lol try it for yourself don't listen to them!
Perfect for Non-Clumping Length
I have naturally long lashes that are medium thickness and this mascara has been my go-to for like 10 years. It's perfect for "adding" length since the tips of my lashes are blonde. It doesn't clump which is great. I have had a few over the years where the tip of the tube came off so the brush didn't get the excess mascara wiped off when I pulled it out of the tube. That is the only downside so far. Tip: goes on best when my lashes are damp from a shower. Water works better than a lash primer.
Still Fabulous!
I almost didnt purchase this product after reading several reviews on how the product has changed, I believe it could be their lashes that have changed because this product is still amazing!!
The best mascara!
Goes on smooth. Makes your lashes so long and full. Love this product
Great Mascara!
This mascara checks all the boxes! It's easy to put on (great applicator) and buildable, no clumps, lengthens and gives excellent volume. This is my favorite mascara!