Rated 3.99 out of 5 stars
Most Helpful Positive Review Best Eyeliner I've Used
I've tried many eyeliners (mostly pencils) and nothing compares to this. My biggest complaint is using eyeliner and then using an eyelash curler and the liner coming off. Not with this! Best I've ever used and does not smudge--stays in place.
Most Helpful Critical Review I would not by again
I like the applicator but not a lot of product was coating the brush so ot was hard to apply evenly and when i tried making a auper thin line, it was very hard to control. Ive worn it at least 10 times and even when I wore heavy eyeshadow, super light shadow, nothing on my eyelid, or just set my eyes with a translucent face powder the liquid liner faded and smudged to my upper eye. I read reviews saying it was long lasting, but it didnt wven last 4 hours without smudging on my hooded eyes and transferring to my upper lid/brow bone area. I would maybe recommens this if you have a lot of time to perfect your eyeliner and only have to wear it for say a dinner because it did have good black mate color. I wouldmt recommend this if you have tried the Kat Von D Tattoo Liner or if youve tried the NYX Epic Ink Liner, those are still better options.
Reviewed by 425 customers Great at first
Alyssa from Plymouth
I really liked the eyeliner when I first applied it but I realized at hour 8/10 at work that it had smudged and transferred to the top of my lids and wouldn't come off when I rubbed it with my finger. I had to wet my finger and really scrub at the smudges on both eyes to fix my liner. I usually wear Tarte maneater or Kat von D liner and never have this problem with those. I will not be buying it again unfortunately, I so far have not had good luck with it cosmetics makeup, the skincare is better.
Best liquid liner
Mary from NY
This works great! It applies easily and I get compliments on my eyes whenever I use it.
Cassandra from Omaha NE
Doesn't pull. Can achieve a super thin line. It's pretty long lasting I've had mine for five months. Black but not perversion ud black.
Best Liquid Eyeliner
Scarlett from McAllen, Texas
I've used this eyeliner when Ulta first gave out samples of it. I've kept buying it over and over again and it never fails! Compared to other eyeliners I've used in the past, this one is JET BLACK! I love how it makes my eyes pop and how it stays on all day. I've read another review prior to writing my own, about how the eyeliner doesn't really work in humidity, I beg to differ. I've worn this eyeliner when I workout (I live in the RGV so it's so humid down here) and it doesn't really come off or fade. I've bought this liner about 3 times already and it lasts about a year, depending how much you use it. I'm guaranteed anyone will fall in love with it!
Doesn't stay in place
Kaitietheladi from Pittsburgh
I bought this liner when it was a beauty steal I think instead of going with my usual Kat Von D tattoo liner and I'm sure I'll be reverting back to my original. So with COVID and mask wearing my liner has begun to travel up my eyelid due to mask wearing when I breathe. Half way through my work day today I looked closely in a mirror and it looked like a child out my liner on! It was embarrassing
End up all over my eyelids
Christine from Cleveland, OH
I wanted an eyeliner that didn't budge and this was a waste of money. My $6 eyeliner works better than this. I'm not oily, I use a primer with eyeshadow and I'm sitting in an air conditioned office and it is 3 hours into my morning and this has smeared all over my eyelids. Will never buy again.
Not for TX
Brenda from Houston, TX
I live in Houston, humidity & heat levels + this eyeliner = raccoon look. Had high hopes for it after it came highly recommended by many beauty consultants but it just made me look like a hot mess
Best Liquid Liner
kykmua from ohio
This is HANDS DOWN the best liquid liner I've ever used. It has a thin, precise tip for flawless, steady application. It also lasts literally all day. I wore it for over 12 hours & it didn't even budge. If you're new to liquid liners or have tried them in the past and hated them, give this product a try because it will change your mind!
Steph from Houston TX
If you live in Texas this eyeliner is not for you. I have a job that requires me to be out of my office approximately an hour daily. When I get back in the office my eyeliner is on my eyelids. It smudges and look terrible. I've never had this issue.
looks great AT FIRST
ver from chicago
i received this as a sample and decided to use it after running out of my physician's formula liquid eyeliner. this has great color payoff and precision, it's EXTREMELY black. BUT it smudges incredibly easy and doesn't seem to dry down completely.
Ang from Indiana
I was trying out makeup and I wanted to do liquid liner. this was my first time using it and people have said this is easy to control so i got this and wow i loved it and wore it to my birthday and it looks so nice. this one and the nyx liquid liner are both amazing
Mistyhookie from Sevierville
This brush tip is just like Kat Von d eyeliner. This is my substitute and it is just as good. It will last a good 12 hrs or more. Please make it in brown and gray please.
echung from Eugene, OR
I was really excited to try out this eyeliner for my wedding day. I loved it when I put it on, but then it smudge not even after an hour. I've tried to use primer on my eyes as well, and that still doesn't help. I really wished to love this eye liner, but couldn't.
aroGoldie from Chicago
I liked how it applies. Smooth and flexible tip. Nicely saturated for application. Adheres to the lashline like it says. But as the day went on it started melting to my upper lid. Almost sticking. I had eyeliner smudged across my lid after just a few hours. It was an 80° day in Chicago. This was my first day using the product.
Motherlife from TURLOCK
I loved the brush on the eyeliner pen but it wasn't black it was no of a gray. So if I did my eyeliner I'd have to go back over it with another one to make black. Will be returning it soon.
Best Waterproof Liner!!
SwingGirl from Chula Vista, CA
I have tried many waterproof eyeliners and this is by the far the best I have ever tried. It really does last all day without running. I've used it at the pool and the beach with no worries about ending up with half of it gone.
One of my favorites!
ACJ from North Carolina
I have been doing black liner on top lash line and "cat eyes" or wings since the 90's -- I am hands down an eye liner snob! I used art liner by Lancome (still love that one) and estee Lauder little black liner (another wonderful choice) for many years -- I tried IT super hero when it first launched and have been purchasing it ever since! I switch between this liner and Tarte stay all day fine tip (the really thin tipped one) -- depending on the eye look. I always go back to this one because honestly its perfect and it last forever (on your eyes and in the tube!) -- even during the hot & humid summer! I cannot say if this is easy for beginners but if you're confident with liner, this is one of the best there is!
not for oily eyelids
lena from winston-salem, nc
if you have oily eyelids or hooded eyes, don't bother purchasing. I purchased it for the purpose of doing the cat eye but it was all over my eyes after wearing it for a couple of hours. I made sure the ink was dry before opening my eyes, but that didn't make a difference. It worked well on my bottom lash line but this product is too expensive to only use it for the bottom lash. Took it back the next day.
Kayla from Michigan
This is a great liner. You can also do patch work with it if you missed a spot or got eyeshadow over it without it being cakey or weird. It goes on so smooth and stays all day. Love love love this liner.
Casey from Sanford, Maine
I bought this product on a whim without reading reviews or anything online. and I regret nothing! I love the fine applicator that makes precise wings so easy. This liner is BLACK. No matter what eyeshadow I put it over, glittery, matte, shimmer, it is always consistent with application. Pigmentation is super important, because I see no point in wearing something if it's not noticeable. I'm also very impressed with the longevity of the wear time of this product. I wear it to work, where I am constantly moving and sweating and sometimes I have water splash on my face and this sucker doesn't budge! Thrilled to finally have an eye liner that lives up to my expectations!
No Doubt the Best
Bray from Punxsutawney
This is by far the best eyeliner I have ever used. It's never smeared on me, even in midsummer heat. It's a smooth, easy application. It's also great for thin lines and small, intricate detail. I don't see myself using anything else in the future!
Alma from WA
This liner lasted me like 2 years without drying out, I would use it every day!
Best liner for older eyes
Denise from Florida
Wish this came out years ago. All companies claim 'easy to apply', and when I actually went to apply it, I stood with my mouth open for a bit. Shocked at the ease it went on and I Have older eyes which makes applying liners a little more touchy. Absolutely beautiful and does not budge! Wish they had dark brown, but black will do.
Nicole from Baltimore, MD
This is my favorite liquid liner! It doesn't skip or grab, doesn't smudge. My last tube lasted a very long time!
It burnt my skin 😫
Brianna from CA
So i got the mini version of this liner as a sample for buying the It Cosmetics contour kit. I love a good eyeliner! This was easy to put on, but if i tried to wipe some areas it would be a little runny and transfer alot to my fingers or eyelid. Anyways i wore it for maybe 6-7 hours and when i went home and washed my face i noticed my eyelid was rough. I looked at my eyelid and along the area i had the liner on was almost scabbed like it was burnt or something. It was super weird! But its been a week and my skin is still patchy and scabbing off only on that area. :(
Maybe my skin is super sensitive to this, but i have never had that happen before even with drug store liner.