Pureology Strength Cure Blonde Purple Shampoo

This is the only toning sha that brightens highlights without darkening non-highlighted hair. Bought with my own money.

I have tried so many "Blonde' shampoos and felt most either didn't work or left my hair very dry. This one works very well and leaves my hair soft! It's very concentrated so I only use a small amount, about the size of a quarter. The smell is nice and it easily covers all my hair. I wouldn't recommend using it every shampoo because it could turn Blonde hair a bit gray looking, maybe once or twice a week. I follow it with the matching Conditioner.

I was looking for a new purple shampoo since I wasn't able to purchase Wella anymore. After reading the reviews I decided to try this one. Unfortunately, after two uses, I noticed silver streaks in my hair this morning. No, it wasn't greys. It appears that some of the pigments were stripped in my hair because you can distinctly tell that the silver is where a highlight used to be. I am a little frustrated but it may just be this specific shampoo wasn't fit for my hair. I am naturally blonde with red undertones in the summer. My hair has always had multiple tones of blonde naturally in it, but over the past couple of years, my hair has turned more dirty blonde due to age and kids. I have been getting highlights to bring my bright blonde color back so have been using purple shampoo to help maintain the color. I'm not sure if I will try another purple shampoo or stick to just shampoo for color treated hair.

I wanted to review this for sake of price vs effects. First off the shampoo smells divine and it's an extremely dark purple/blue. Make sure to clean your shower while using as it may stain. Performance is that it does lighten hair, infact my dark roots lightened (which I didn't want). Hair feels good/clean/slightly more moisturized a few days after shampoo and conditioner. I feel it's to expensive. Without blow dry my hair was puffy. I feel at that price it should be silkier. Would I recommend? Only for platinum blonde hair that needs treated, if your not full on platinum, I would not and if you have multicolored hair it could ruin the color. Honest opinion.

I use it once a month and it removes any yellow and leaves my hair shinny and clean. I am growing out my blonde dyed hair. My natural color is a very pale grey.